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How Do You Know When It’s Time to Rebrand?

How Do You Know When It’s Time to Rebrand? | Branding and Design | Scoop.it

Why Airbnb said goodbye to their blue logo

 
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The emergence of the Blur: a social trend driven by technology

The emergence of the Blur: a social trend driven by technology | Branding and Design | Scoop.it
The Blur is a socio-cultural meta-trend derivative of technology converge. The work/play spectrum is getting blurred and activities overlap
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The Future of Retail: Online vs. offline and hybrid channels

The Future of Retail: Online vs. offline and hybrid channels | Branding and Design | Scoop.it
The future of Retail depends on the effects of technology and Blurring lifestyles, which are creating different possible future scenarios
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Beer Trends: seven beer trends becoming mainstream in 2018

Beer Trends: seven beer trends becoming mainstream in 2018 | Branding and Design | Scoop.it
Which innovations are going to cross the chasm and become mainstream beer trends in 2018?!?
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Il mercato del Lusso in Polonia | Amati&Associates

Il mercato del Lusso in Polonia | Amati&Associates | Branding and Design | Scoop.it
Filiberto Amati's insight:

Snapshot: Poland Luxury Market (In Italian)

 

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Poland Fast Fashion- FREE Market Snapshot | Amati&Associates

Poland Fast Fashion- FREE Market Snapshot | Amati&Associates | Branding and Design | Scoop.it
Filiberto Amati's insight:

Snapshot: Poland Fast Fashion Market

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FREE DOWNLOAD: Cosmetics in Poland | Amati&Associates

FREE DOWNLOAD: Cosmetics in Poland | Amati&Associates | Branding and Design | Scoop.it
Filiberto Amati's insight:

Snapshot of Poland Cosmetics Market

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Brand Architecture: Branded House vs. House of Brands, is the verdict out?

Brand Architecture: Branded House vs. House of Brands, is the verdict out? | Branding and Design | Scoop.it
Which brand architecture creates better value for investors, an house of brands or a branded house? A new study is out with a verdict, and we examine it.
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Positioning with the Brand Key: Roots, Competitors and Target

Positioning with the Brand Key: Roots, Competitors and Target | Branding and Design | Scoop.it
Brand key is a pivotal framework in the development of a brand positioning. In this post we look at Roots, Competitors and Target
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Current Paradoxes in the Marketing Organization: the generational gap

Current Paradoxes in the Marketing Organization: the generational gap | Branding and Design | Scoop.it
Brand Experts keep fueling the marketing organization' debate on analytics, tech and creative/ content in marketing. But is this the real paradox?
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FREE DOWNLOAD: Poland Spirits Market Snapshot | Amati&Associates

FREE DOWNLOAD: Poland Spirits Market Snapshot | Amati&Associates | Branding and Design | Scoop.it
Filiberto Amati's insight:

Snapshot on Poland Spirits and Alcoholi Beverages Market

 

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Poland: Food innovation trends – Free Report | Amati&Associates

Filiberto Amati's insight:

Innovation Trends: Poland Food Market

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Modern Trade in Poland: Snapshot 2013 | Amati&Associates

Modern Trade in Poland: Snapshot 2013 | Amati&Associates | Branding and Design | Scoop.it
Filiberto Amati's insight:

Snapshot of Modern Trade in Poland

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