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“I have another function beyond A-B InBev and WFA, and I learn a lot from it…”

“I have another function beyond A-B InBev and WFA, and I learn a lot from it…” | CMO World Tour | Scoop.it
Discover another side of Chris Burggraeve which has a link with Turkey…...
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Burggraeve: “life is more fun with digital”

Burggraeve: “life is more fun with digital” | CMO World Tour | Scoop.it
Chris Burggraeve, CMO of AB-InBev and President of the WFA, explains the impact of the digital age on his personal life, specifically on his travels.
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Chris Burggraeve: “Digital turned my NYC marathon race into an interactive experience”

Chris Burggraeve: “Digital turned my NYC marathon race into an interactive experience” | CMO World Tour | Scoop.it
Chris Burggraeve is not only CMO of AB-InBev and President of the WFA, he has a passion: he is a runner. And he lives his passion differently thanks to digital technologies and platforms.
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CMOs list to date

CMOs list to date | CMO World Tour | Scoop.it
Being interviewed for the CMO World Tour is interesting to CMOs. We have about 80% acceptance rate and the most difficult issue is not getting them interested, it’s to find the time slot.
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The CMO World Tour : what and why ?

The CMO World Tour : what and why ? | CMO World Tour | Scoop.it
When speaking about Marketing in the Digital Age, a lot of people, especially ‘Digital Marketing Experts’ have a lot of opinions that they think really matter. Some people like me are realizing that what we say does not matter that much.
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“How i became a digital marketing innovator”

“How i became a digital marketing innovator” | CMO World Tour | Scoop.it
Very often, the need to innovate comes from the fact that new constraints prevent you from doing what you usually do. When Chris Burggraeve was leading Coca-Cola’s marketing in Germany, he faced rising TV space costs.
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Upcoming CMO WT interviews: Martin Riley and Marco Tinelli

Upcoming CMO WT interviews: Martin Riley and Marco Tinelli | CMO World Tour | Scoop.it
Next Wednesday June 29th, at 12PM in Paris, I will have the pleasure to interview Martin Riley first, then Marco Tinelli.
Martin Riley is British, he is the CMO of the Pernod-Ricard since 2009. He was previously Marketing Director of Chivas Brothers.
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Exclusive: Chris Burggraeve’s Personal Digital Life

Exclusive: Chris Burggraeve’s Personal Digital Life | CMO World Tour | Scoop.it
Chris Burggraeve’s Personal Digital Life : « if I had to keep only one digital device, it would be the iPad 2 »
The CMo of AB-InBev and President of the WFA talks about his personal digital life, his devices, his social network usage.
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Partnering with the World Federation of Advertisers

Partnering with the World Federation of Advertisers | CMO World Tour | Scoop.it
When I got the idea about doing this World Tour of the CMOs, I quickly thought that the best people to work with me on it are the World Federation of Advertisers.
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CMO World Tour

CMO World Tour | CMO World Tour | Scoop.it
The CMO World Tour is a series of interviews of the world's top marketers about the impact of the digital age on their personal and business lives. It is led by Frederic Colas, in partnership with the WFAand supported by Facebook.
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