CMO in a Digital World
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2013 Archives - Global Brand Simplicity Index

2013 Archives - Global Brand Simplicity Index | CMO in a Digital World | Scoop.it
Demonstrating the impact of simplicity on revenue, loyalty and innovation. Watch the video.
Margaret Molloy's insight:

Please give this video a watch. 3 minutes  well spent.

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Simple Secret to America’s Most Loved Companies | TIME.com

Simple Secret to America’s Most Loved Companies | TIME.com | CMO in a Digital World | Scoop.it
There's nothing complicated about the results of a new study: Consumers prefer brands featuring products, services, pricing, and other policies that they can actually understand.
Margaret Molloy's insight:

Simplicity offers a big opportunity.

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What CMOs Can Do to Foster Innovation: The Answer is Simple

What CMOs Can Do to Foster Innovation: The Answer is Simple | CMO in a Digital World | Scoop.it
Every year, companies spend countless hours and dollars determining how to build a culture of innovation. From implementing incentive plans, to new office layo…
Margaret Molloy's insight:

This may surprise you.

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Robin Good on curation

"In interview Robin Good, that master of new media (http://masternewmedia.org) about curation -- what it is, what it requires, why it's important, how to do it."

 

 


Via Ann
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Twelve Things Missing From Sales

Twelve Things Missing From Sales | CMO in a Digital World | Scoop.it
Customers are sick and tired of lackadaisical sales efforts.
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Klout revamps metrics to better gauge social influence @BtoBMagazine

Klout revamps metrics to better gauge social influence @BtoBMagazine | CMO in a Digital World | Scoop.it
BtoB Magazine is the publication for b2b marketing strategists.
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New Ebook: How to Use Pinterest for Business #PinterestDay

New Ebook: How to Use Pinterest for Business #PinterestDay | CMO in a Digital World | Scoop.it
Download HubSpot's free ebook, "How to Use Pinterest for Business" and start marketing your business using this new social network.
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The 10 Questions Every Brand Should Ask To Ensure It's Simple Enough

The 10 Questions Every Brand Should Ask To Ensure It's Simple Enough | CMO in a Digital World | Scoop.it
How simple is your brand experience? Note: That is not one of the questions!
Margaret Molloy's insight:

I had fun writing this one.

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20 captivating marketing statistics that will drive 2014

20 captivating marketing statistics that will drive 2014 | CMO in a Digital World | Scoop.it

Because 2013 is winding down, we can start to look forward to the trends that will drive 2014. 

Kudos to WebDAM for leading the look-aheads with its new infographic that looks toward next year. Here are a few prognosticative highlights: 

78 percent of CMOs think custom content is the future of marketingSocial marketing budgets will double over the next five yearsA third of traffic from Google’s organic search results go to the first item listed

 

Check out the full infographic...


Via Jeff Domansky, Marco Favero, luigi vico, Cammie Dunaway
Margaret Molloy's insight:

Great stats.

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Jeff Domansky's curator insight, November 16, 2013 5:34 PM

Useful social marketing trends post.

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50 Curated News Sites: A Collection of Real-World Examples

50 Curated News Sites: A Collection of Real-World Examples | CMO in a Digital World | Scoop.it

Robin Good: Here is a collection of curated news sites that I have put together over the course of the last few months.

 

It contains over 30 news sites that utilize human curation to pick and showcase the most relevant stories in their area of coverage.

 

From early examples to news curation like Arts & Letters or the Drudge Report to the most recent examples of news curated sites for both big brands (Pepsi, Adobe), NGOs (FAO) and independent publishers (Techmeme, MediaGazer) you can find a broad range of examples to study, research or get inspiration from.

 

The collection is ony visual with a minimum of reference info.

 

Free. Updated monthly.

 

Curated news sites collection: https://gimmebar.com/library/curated-news-sites-examples/4f7b357e2f0aaa843e000002

 

Please suggest new additions to be included.

 

 


Via Robin Good
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Is Social Media the New Word of Mouth? [RESEARCH]

Is Social Media the New Word of Mouth? [RESEARCH] | CMO in a Digital World | Scoop.it
This year's Buyersphere report learned that buyers are crazy for content. And it sees social media as the word of mouth of the future. ("21% B2B buyers using social media during buying process" > Is Social Media the New WOM?
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Why I Went on a Social Media Diet (and Why You Should Too): | Business Unplugged | Carol Roth

Why I Went on a Social Media Diet (and Why You Should Too): | Business Unplugged | Carol Roth | CMO in a Digital World | Scoop.it
RT @AngelaMaiers: Why I Went on a Social Media Diet (and Why You Should Too): http://t.co/8mAZ6PGb via @caroljsroth...
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Dangers of Retail Ambiguity « Meta Brand Blog

Dangers of Retail Ambiguity « Meta Brand Blog | CMO in a Digital World | Scoop.it
Adding a myriad of other brands to the Pacific Sunwear portfolio, in essence shrinks their own brand stature.
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