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The customer journey & relevant experiences are the new business imperatives

The customer journey & relevant experiences are the new business imperatives | Cloud Computing, SaaS, PaaS, IaaS, Big Data, Mobile | Scoop.it
Understanding the customer journey and delivering relevant experiences has never been this critical.

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Pay up: The free ride is over for corporate BYOD

Pay up: The free ride is over for corporate BYOD | Cloud Computing, SaaS, PaaS, IaaS, Big Data, Mobile | Scoop.it
Some companies saw BYOD as a way to make employees pay to do their job, but a court ruling may end that abuse

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Peter Azzopardi's curator insight, August 20, 2014 5:56 PM

.... a California Court of Appeals ruling ...... will kill the practice of using BYOD as an excuse to make some employees buy personal equipment and pay for personal cell plans to do their jobs.

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PingPal infodeck: Enterprise mobile strategies

Here comes BYOD, Bring Your Own Device. A lot of the traffic, internal corporate and with customers and market, will be outside firewalls to mobile devic...

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Bezos's law signals it's time to ditch the data center

Bezos's law signals it's time to ditch the data center | Cloud Computing, SaaS, PaaS, IaaS, Big Data, Mobile | Scoop.it
According to “Bezos’s law,” a unit of computing power price is reduced by 50 percent approximately every three years. AppZero’s Greg O’Connor looks at why the economic gap that favors cloud providers will only widen over time.

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Hyker Security's curator insight, August 18, 2014 3:15 AM

Dear CIO, can you afford NOT to move everything to the cloud? According to this research you will not have your job in a few years time if you don't start reducing your operational cost ASAP. Your CEO and share holders will not stand for a higher IT cost than your competitors have.


So where and how should you move? There are many cloud suppliers and no one knows who will survive. So pick one that is easy to integrate and migrate both to and from. See to that your new architecture supports many (or unlimited) numbers of cloud and PaaS/SaaS suppliers. See to that your architecture support multiple users devices, smartphones, tablets, and whatever comes along. BYOD since you will not be allowed to invest in new devices for all employees.


And focus on security in this chaotic new world, not forgetting that the data will flow over public networks outside firewalls.

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Five Trends Show Why Cloud Computing Is Far From Mature

Five Trends Show Why Cloud Computing Is Far From Mature | Cloud Computing, SaaS, PaaS, IaaS, Big Data, Mobile | Scoop.it
NEWS ANALYSIS: Here are five trends that are apparent at 2014's midpoint that show that customers face a lot of difficult questions and choices when selecting cloud computing services.

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Rahul Kharwadkar's insight:

Interesting article. 

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Peter Azzopardi's curator insight, July 9, 2014 6:18 PM

We are now halfway through 2014 and Google, IBM, HP and the OpenStack gang have had their turns to talk about their latest cloud offerings. So this is a good time to see what is changing in cloud computing.

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Is Cloud-Based CAD Ready for Prime Time? Part 1

Is Cloud-Based CAD Ready for Prime Time? Part 1 | Cloud Computing, SaaS, PaaS, IaaS, Big Data, Mobile | Scoop.it
Herrera on Hardware: Centralized, server-side graphical computing technology is on the upswing. Should you care where your computer is?

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Peter Azzopardi's curator insight, June 1, 2014 6:00 PM

Exploring the promised benefits of SBC, it's not hard to see why the technology is once again at the forefront, piquing the interest of many in professional computing segments such as CAD.

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12 Examples of Flat Web Design Inspire ~ Creative Market Blog

12 Examples of Flat Web Design Inspire ~ Creative Market Blog | Cloud Computing, SaaS, PaaS, IaaS, Big Data, Mobile | Scoop.it
Buy and sell handcrafted, mousemade design content like vector patterns, icons, photoshop brushes, fonts and more at Creative Market.

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Martin (Marty) Smith's curator insight, February 24, 2014 6:30 PM

Flat website design is a major 2014 web design trend. Here are 12 examples of the art of flat website design. My favorite is the last example http://wistia.com/ .


Wondering why flat design is all the rage in 2014? Easy to answer in a single word - MOBILE.

Margaux Brachotte's curator insight, April 1, 2014 4:33 AM

Jeunes gens voilà du FLAT !!!

Cezame conseil's curator insight, April 28, 2014 3:06 PM

Quelques exemples de sites Internet dans la tendance du "Flat design"

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Website Design Projects Timeline From Research To Testing [infographic]

Website Design Projects Timeline From Research To Testing  [infographic] | Cloud Computing, SaaS, PaaS, IaaS, Big Data, Mobile | Scoop.it
This great infographic takes you through the initial engagement stages for new website design work, through research, landing page design, coding, validation onto final launch and search engine optimi

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Martin (Marty) Smith's curator insight, February 7, 2014 12:06 AM

Cool way to visualize web design process and true to my experience of creating more than 100 websites.

Katja Tschimmel's curator insight, February 14, 2014 2:35 PM

Design Thinking applied to Web Sites. Very nice graphic!

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7 Basics of Great Website Design Are NOT What You Think

7 Basics of Great Website Design Are NOT What You Think | Cloud Computing, SaaS, PaaS, IaaS, Big Data, Mobile | Scoop.it

The purpose of this post is not just to present the state of today's web design - it’s more pragmatic. Seven basic principles of a good web design are presented here.

Marty Note
This is a great post about what web design IS and IS NOT. I'm going to include my notes here so they follow the post since the writing, though brilliant, is not as direct as I like. Here are my much more direct interpretations of the 7 Basics of Great Website Design:

 

1. Website Design Can’t Win, But You Can Sure LOSE Due to It.
We've past the period when shinny websites work. Every website has seconds before a visitor clicks off to find what they are looking for on some other website.

2. Create Website Surfaces For Scanners and Skimmers since Readers will work for what they want.
Key to know not all information is great for "scanning" and "skimming". Tease the click don't drown it is another way to think of this idea. Also, content such as news, Q&A and testimonials have more attention hooks than sharing complex or highly detailed material. If your website depends on sharing complex and highly detailed content tease it with snippets and with graphics firs.

 

Stay with simple, clean and useable as your guide.

3. Avoid NEW until it is UNDERSTOOD.
You don't have to wait until some new thing is old hat, but avoid using The New simply because it is new. New hurts conversion because it requires explanation and is hard to tease since visitors don't have "made to stick" context. If you must present "new" present with an "old" analogy.

Read Made To Stick by Heath brothers for more.

 

4. Confused customers do many things, BUYING and CONVERTING and never among them.

5. Hierarchy of information and navigation is LIFE online.
People know there is a YOU or a team behind your design. They want to know what YOU want them to DO and why they should do it with YOU. Sites that make the curator's hand visible via navigation, images and copy win. Those who challenge visitors to figure everything out for them selves lose.

This is NOT to say some mystery can't work in a web designer's favor, but make sure the mystery is immediately solved before posing another one. Daisy chain one mystery on another and visitors get frustrated and leave since benefit doesn't equal the work to realize it.

6. Colors can ruin a website.
Colors have so many overt and covert signals they should be used sparingly and consistently with the brand. If you use RED for a Zen website do so in accents and carefully since red is an ALERT color and so may be inconsistent with the brand.

 

7. Devil is in the web design details.
In my almost 15 years of experience NOTHING on this list is more true. Once you make a website simple and clean any small dissonance becomes LARGE because it sticks out like the proverbial "sore thumb". Make sure your site is a smooth surface with a clear message.

 


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Martin (Marty) Smith's curator insight, November 29, 2013 1:38 PM

One of the best posts about website design I've read in a long time. So much of what WE think is "website design" either "was website design" or is more an expression of someone's ego than what is happening NOW. This post is one of the best "what is happening now" in website design articles I've read. M

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INFOGRAPHIC: Growth Of Big Data In Asia

INFOGRAPHIC: Growth Of Big Data In Asia | Cloud Computing, SaaS, PaaS, IaaS, Big Data, Mobile | Scoop.it
Cloud Infographic: Growth Of Big Data In Asia

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Peter Azzopardi's curator insight, September 27, 2013 6:46 AM

"Although the adoption of Big Data is relatively slow in Asian markets compared to European and American markets, many enterprises in Asia are recognising its importance and are gradually rolling out the implementation of data analytics for their business"

Jocelyn Teague's curator insight, March 28, 2014 1:10 AM

The Information Technology industry is growing at an exponential rate and management of Big data is essential for informed and personalised future growth. Big data will affect a diverse range of industry's such as; telecommunication, construction, tourism, medicine, finance, manufacturing and energy.

 

The 4 V's of big data are:

Velocity - Real time responses

Volume  - Analysis of large amounts of data

Variety   - Any Type of data

Value      - profit, decision making & development

 

Although this infographic is focusing on Asian Big data figures, the summary of information of information is true globally for Big data. 


LeadTeam's curator insight, May 3, 2014 7:46 AM

Big Data's main challenges across the pipeline:

Heterogeneity, Scale, Timeliness, Human Collaboration and Privacy

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Social Media, Big Data and Visualization

Social Media, Big Data and Visualization | Cloud Computing, SaaS, PaaS, IaaS, Big Data, Mobile | Scoop.it
Big data from social media can give us insight into our relationships, our habits, and the things we care about.

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Fàtima Galan's curator insight, September 23, 2013 9:37 AM

Luca Naso insight: "understanding the cause behind that trend is even more valuable"

Katy Volo's curator insight, October 8, 2013 6:54 PM

This is how social intelligence is revolutionizing the Digital world. Very interesting article.

Big Data Spain's comment, October 21, 2013 6:51 AM
BIG DATA SPAIN 2013 is coming! <br>#BDSpain Conference in Madrid (Kinepolis 7 & 8 Nov) <br>Buy your ticket www.bigdataspain.org
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In-Hadoop R-based Analytics coming to Cloudera

Revolution Analytics has teamed up with Cloudera to bring the scalable data manipulation and statistical modeling algorithms of Revolution R Enteprise to the massively-parallel computing environments of CDH3 and CDH4 Hadoop clusters.
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Facebook's trillion-edge, Hadoop-based and open source graph-processing engine

Facebook's trillion-edge, Hadoop-based and open source graph-processing engine | Cloud Computing, SaaS, PaaS, IaaS, Big Data, Mobile | Scoop.it
Facebook has detailed its extensive improvements to the open source Apache Giraph graph-processing platform. The project, which is built on top of Hadoop, can now process trillions of connections between people, places and things in minutes.
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DG2's curator insight, September 3, 2013 8:10 AM

Many ML algorithms are most readily expressed in terms of local, vertex-centric computations. Think of label propagation, k-means, spectral clustering ... All in all, moving from vector spaces to graphs is the natural thing to do in many applications. Giraph provides an efficient way to run this kind of algorithms on top of an existing Hadoop infrastructure.

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How to Create an Elevator Pitch That Will Get You Funded

How to Create an Elevator Pitch That Will Get You Funded | Cloud Computing, SaaS, PaaS, IaaS, Big Data, Mobile | Scoop.it

I was catching up over coffee and a muffin with a student I hadn’t seen for years who’s now CEO of his own struggling startup. As I listened to him present the problems of matching lithium-ion battery packs to EV powertrains and direct drive motors, I realized that he had built a product for a segment of the electric vehicle market that possibly could put his company on the right side of a major industry discontinuity.

But he was explaining it like it was his PhD dissertation defense.

Our product is really complicated
After hearing more details about the features of the product (I think he was heading to the level of Quantum electrodynamics) I asked if he could explain to me why I should care. His response was to describe even more features. When I called for a time-out the reaction was one I hear a lot. “Our product is really complicated I need to tell you all about it so you get it.”

I told him I disagreed and pointed out that anyone can make a complicated idea sound complicated. The art is making it sound simple, compelling and inevitable.

Turning on your Reality Distortion Field
The ability to deliver a persuasive elevator pitch and follow it up with a substantive presentation is the difference between a funded entrepreneur and those having coffee complaining that they’re out of cash. It’s a litmus test of how you will behave in front of customers, employees and investors.

30 seconds
The common wisdom is that you need to be able to describe your product/company in 30-seconds. The 30 second elevator pitch is such a common euphemism that people forget it's not about the time, it’s about the impact and the objective. The goal is not to pack in every technical detail about the product. You don’t even need to mention the product. The objective is to get the listener to stop whatever they had planned to do next and instead say, “Tell me more.”

How do you put together a 30-second pitch?

Envision how the world will be different five years after people started using your product. Tell me. Explain to me why it’s a logical conclusion. Quickly show me that it’s possible. And do this in less than 100 words.

The CEO's reaction over his half-finished muffin was, “An elevator pitch is hype. I’m not a sales guy I’m an engineer.”

The reality is that if you are going to be a founding CEO, investors want to understand that you have a vision big enough to address a major opportunity and an investment. Potential employees need to understand your vision of the future to decide whether, against all other choices, they will join you. Customers need to stop being satisfied with the status quo and queue up for whatever you are going to deliver. Your elevator pitch is a proxy for all of these things.

While my ex-student had been describing the detailed architecture of middleware of electric vehicles I realized what I wanted to understand was how this company was going to change the world.

All he had to say was, “The electric vehicle business is like the automobile business in 1898. We’re on the cusp of a major transformation. If you believe electric vehicles are going to have a significant share of the truck business in 10 years, we are going to be on the right side of the fault zone. The heart of these vehicles will be a powertrain controller and propulsion system. We’ve designed, built and installed them. Every electric truck will have to have a product like ours.”

75 words.

That would have been enough to have me say, “Tell me more.”

Lessons Learned

Complex products need a simple summaryTell me why I should quit my job to join youTell me why I should invest in you rather than the line outside my doorTell me why I should buy from you rather than the existing suppliersDo it in 100 words or less

 

 Get your Free Business Plan Template here: http://bit.ly/1aKy7km



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Marc Kneepkens's curator insight, September 25, 2014 7:56 AM

Delvering a good pitch is essential in funding and sales. Read this article, it'll give you the basics.

Leanometry's curator insight, September 26, 2014 4:11 PM

Steve Blank talks about the importance of being able to present what you are working on clearly and concise. Even if a product is complex what its purpose is should be straightforward. To help with creating the perfect pitch we created Pitchgrub - http://pitchgrub.com

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Pay up: The free ride is over for corporate BYOD

Pay up: The free ride is over for corporate BYOD | Cloud Computing, SaaS, PaaS, IaaS, Big Data, Mobile | Scoop.it
Some companies saw BYOD as a way to make employees pay to do their job, but a court ruling may end that abuse

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Peter Azzopardi's curator insight, August 20, 2014 5:56 PM

.... a California Court of Appeals ruling ...... will kill the practice of using BYOD as an excuse to make some employees buy personal equipment and pay for personal cell plans to do their jobs.

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PingPal whitepaper; Enterprise mobile strategies

Here comes BYOD, Bring Your Own Device. A lot of the traffic, internal corporate and with customers and market, will be outside firewalls to mobile devices...

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Top 5 cloud based data hosting options for mobile applications

Top 5 cloud based data hosting options for mobile applications | Cloud Computing, SaaS, PaaS, IaaS, Big Data, Mobile | Scoop.it

Cloud computing is nothing but a system that allows you to access your files and documents from anywhere in the world.Cloud computing is a set of networks , servers, storage devices, applications and services. Mobile applications have been a part of the revolution, and their presence on the cloud is of significant help to the developers. In this post, you will see  top 5 cloud based data hosting companies that assist developers in effectively extracting the benefits of cloud based hosting of mobile applications.

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7 Ways Mobile Will Change Business In 2014

7 Ways Mobile Will Change Business In 2014 | Cloud Computing, SaaS, PaaS, IaaS, Big Data, Mobile | Scoop.it
“2014 will bring widespread consumer mobile adoption, bringing additional changes to corporate marketing strategies. To prepare for this increasingly-mobile world, here are a few steps businesses should take.”
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Hyker Security's curator insight, May 11, 2014 1:32 PM

A lot of valid insights, but what about secure messaging and in-the-field safety as well as data security? We are betting heavily on that employees will become even more mobile, meaning safety issues greater than mere whining of mobile data. Still communicating with SMS on public networks? In foreign countries. Calling office to discuss business at the airport? Then you are exposing yourself to data leaks. 


Mobile security and and employee safety in the field is not something that should be taken lightly.

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INFOGRAPHIC: Google+ Best Practices for Business

INFOGRAPHIC: Google+ Best Practices for Business | Cloud Computing, SaaS, PaaS, IaaS, Big Data, Mobile | Scoop.it
We live in a Google world and so does your business. You probably wonder why your business needs a Google+ page and what the benefits are. Larry Page, co-founder of Google, said it best: If you ignore Google Plus, Google Search will ignore you. Here are some quick tips to get your business moving in the right direction for social and SEO benefits.

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Peter Azzopardi's curator insight, March 5, 2014 1:25 AM

Google+ is the second largest social platform and is still growing. Every business should embrace the importance of Google+ as an SEO strategy and as a social tool.

Pedro Martín García Cortés's curator insight, March 5, 2014 4:46 PM

La estrategia de Google+  para este año, no solo incluye posicionar la aplicación dentro de las mejores redes sociales; el objetivo principal es  establecerse como una catapulta de empresas. La sentencia es clara: ¡Si ignoras a Google+, la herramienta de búsqueda de Google te ignorará!

Warren Roddy's curator insight, March 24, 2014 2:52 PM

I'm waiting for Microsoft to coin a phrase similar to Ken Olsen, CEO Digital Equipment Corp.,

 

" I see no reason why anyone would need a computer in their home."

 

Classic.

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Magic of the GRID: 60+ Website Grid Design Examples Inspire

Magic of the GRID: 60+ Website Grid Design Examples Inspire | Cloud Computing, SaaS, PaaS, IaaS, Big Data, Mobile | Scoop.it
There is no doubt that currently almost everything on the internet is becoming image-driven. If you think for a moment, it is only really catching up with print

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Martin (Marty) Smith's curator insight, February 22, 2014 7:51 PM

Little did I know how prescient I was. In 1999 when I created FoundObjects.com (now gone sadly), one of the first B2B and B2C specialty gift sites,

I decided to use a Mondrian Grid that you can see on the WayBackMachine: http://web.archive.org/web/19991127134326/http://www.foundobjects.com/

I used Mondrian's grid because it was brand aligned to the FoundObjects.com's museum store customers. The grid also helped organize a lot of information. Organizing a LOT of information in an easy to understand pattern is the advantage of using a grid in your web design as these more than 60 examples show.

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71% of businesses plan to increase digital marketing budgets this year: report

71% of businesses plan to increase digital marketing budgets this year: report | Cloud Computing, SaaS, PaaS, IaaS, Big Data, Mobile | Scoop.it
Three out of five businesses plan to increase their overall marketing budgets this year, which is more than at any other time since the height of the economic crisis.

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6 New Google Analytics Features for Marketers

6 New Google Analytics Features for Marketers | Cloud Computing, SaaS, PaaS, IaaS, Big Data, Mobile | Scoop.it
Here's how to use these new Google Analytics changes to easily track conversion data and make better marketing decisions for your business.

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Peter Azzopardi's curator insight, November 26, 2013 5:19 PM

Are you familiar with the latest changes in Google Analytics?

Google recently made the switch to secure search, which has resulted in a larger return of “not provided” keyword data in Analytics reports.

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Hadoop Alternatives: When Your Data Isn't as Big as You Thought

This post from Chris Stuccio's blog takes a critical look at the use of Hadoop and Big Data as buzzwords by asking an interesting question: What if your data isn't as big as you think?


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Luca Naso's curator insight, September 27, 2013 12:26 PM

Hadoop works well with Big Data, but really Big data.

Before diving yourself into Hadoop check whether you really need it or maybe your data isn't that Big.

 

Here you can find solutions for datasets of a variety of sizes:

1. Hundreds of megabytes

2. Ten-ish gigabytes

3. A couple of terabytes

4. Five terabytes and larger

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'Please, Tell Us More (Acxiom)' - WSJ

'Please, Tell Us More (Acxiom)'  - WSJ | Cloud Computing, SaaS, PaaS, IaaS, Big Data, Mobile | Scoop.it
When I signed in to AboutTheData.com last week, I found most of the intelligence this company had gathered on me was correct: the square-footage of my home, my household income level, my education level, the kind of credit cards I use, the type of stores I frequent, the Toyota Prius I drive, the types of products I buy, whether I hold financial or real-estate investments, and even the month when my insurance policies renew. It knew that I have a child and a pet. It knew there was a small business operating out of my home.
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Email Marketing & Social Media Integration

Email Marketing & Social Media Integration | Cloud Computing, SaaS, PaaS, IaaS, Big Data, Mobile | Scoop.it
Let’s look at three brands who are integrating email and social media in an innovative way.

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IOANNIS APOSTOLOU's curator insight, August 23, 2013 2:31 AM

Amazing simple tips for new way to get in touch with your customers and the potential ones.