L'Univers du Cloud Computing dans le Monde et Ailleurs
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Is PaaS dying?

The ‘platform’ tier in the middle of cloud computing’s architecture is being squeezed, folded and reshaped beyond recognition.
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L'Univers du Cloud Computing dans le Monde et Ailleurs
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Pourquoi adopter une approche « data consumer centric » ?

Pourquoi adopter une approche « data consumer centric » ? | L'Univers du Cloud Computing dans le Monde et Ailleurs | Scoop.it
Interview du Directeur de l'Innovation Smart Traffik sur l’importance d’avoir une approche « data consumer centric » et l’impact de l'attribution marketing.

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3 000 Amazon Go d’ici 2021...

3 000 Amazon Go d’ici 2021... | L'Univers du Cloud Computing dans le Monde et Ailleurs | Scoop.it

Le géant de l'e-commerce se donnerait trois ans pour déployer 3 000 Amazon Go, son concept de magasins sans caisses. Un développement extrêmement coûteux mais nécessaire face à la multiplication des épiceries connectées de ses concurrents chinois.

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Patrick Bouillaud's insight:

Et que fait notre Retail traditionnel ....  

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Les principales technologies numériques pour une Industrie 4.0 - IT Social | Média des Enjeux IT & Business, Innovation et Leadership

Les principales technologies numériques pour une Industrie 4.0 - IT Social | Média des Enjeux IT & Business, Innovation et Leadership | L'Univers du Cloud Computing dans le Monde et Ailleurs | Scoop.it

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DreamTeam Portage's curator insight, September 19, 8:37 AM

« Feuille de route Industrie 4.0 », un document de référence, portfolio des logiciels et équipements qui accompagnent la transformation numérique de l’industrie

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Amazon Is About To Launch Its Own Crypto, And There’s Proof To Support The Claim

Amazon Is About To Launch Its Own Crypto, And There’s Proof To Support The Claim | L'Univers du Cloud Computing dans le Monde et Ailleurs | Scoop.it

Crypto developers should take an interesting thing into consideration – the fact that Amazon may eventually launch its very own digital coin.


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Le magasin n’est pas mort, il se transforme et roule en smart

Le magasin n’est pas mort, il se transforme et roule en smart | L'Univers du Cloud Computing dans le Monde et Ailleurs | Scoop.it
Les clients ont-ils encore un intérêt à aller en magasin ? Ils sont 5% de moins chaque année à les fréquenter. Le commerce en ligne est passé par là et les habitudes et attentes des acheteurs ont changé. Les magasins s’adaptent et ils n’ont pas fini de le faire. Démonstration en rayon.

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Avis d'expert ► CRM vs PRM : Comment faire le bon choix pour développer ses ventes

Avis d'expert ► CRM vs PRM : Comment faire le bon choix pour développer ses ventes | L'Univers du Cloud Computing dans le Monde et Ailleurs | Scoop.it
Cofondateur de myprm, 1ère plateforme SaaS française de gestion de business indirect, Loïc Bavencoff nous éclaire sur l'utilisation du CRM et du PRM.
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Avis d'expert ► CRM vs PRM : Comment faire le bon choix pour développer ses ventes

Avis d'expert ► CRM vs PRM : Comment faire le bon choix pour développer ses ventes | L'Univers du Cloud Computing dans le Monde et Ailleurs | Scoop.it
Cofondateur de myprm, 1ère plateforme SaaS française de gestion de business indirect, Loïc Bavencoff nous éclaire sur l'utilisation du CRM et du PRM.
Patrick Bouillaud's insight:

Le PRM indispensable pour la relation avec vos partenaires

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Social intelligence, marketing & transformation digitale

Social intelligence, marketing & transformation digitale | L'Univers du Cloud Computing dans le Monde et Ailleurs | Scoop.it
Prenez un temps d'avance grâce à nos solutions de marketing digital et d’analyse, consulting marketing et transformation digitale sur les réseaux sociaux (Social Data Intelligence)...

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#Observatoire de l’#Entrepreneuriat #Féminin #infographie

#Observatoire  de l’#Entrepreneuriat #Féminin #infographie | L'Univers du Cloud Computing dans le Monde et Ailleurs | Scoop.it
BNP Paribas crée, avec le cabinet d’études Occurrence, l’Observatoire annuel national de l’Entrepreneuriat Féminin afin de détailler le profil des femmes entrepreneurs, d’évaluer la progression des données du secteur et, d’analyser les grandes tendances en France. Grâce à cet Observatoire, la Banque se dote d’un outil supplémentaire pour analyser les besoins à venir et prévoir les initiatives à mettre en œuvre pour mieux accompagner les femmes entrepreneures.
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Suzana Biseul PRo's curator insight, September 17, 8:15 AM
Comment mieux accompagner les entrepreneures en France
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How to Create Your Own Social Media Marketing Plan

How to Create Your Own Social Media Marketing Plan | L'Univers du Cloud Computing dans le Monde et Ailleurs | Scoop.it
This guide walks you through the social marketing planning process and how to adapt your strategies to industry standards. Get started planning now!

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Key Account Management & Social Selling - une belle histoire à écrire


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SaaS Guru's curator insight, September 13, 5:38 AM
Key (ou Strategic) Account Management et Social Selling ne sont pas des termes antinomiques contrairement aux apparences, découvrez pourquoi dans ce billet
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Quels types d'articles apportent du trafic depuis Facebook ?

Quels types d'articles apportent du trafic depuis Facebook ? | L'Univers du Cloud Computing dans le Monde et Ailleurs | Scoop.it
Une étude répond à la question précieuse de savoir quels types d'articles apportent du trafic depuis Facebook aujourd'hui en 2018 ?

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Nicolas Bouzou : “Nos entreprises entrent dans l’ère du capitalisme cognitif avec le management du 20ème siècle. Elles risquent de le payer cher”

Nicolas Bouzou : “Nos entreprises entrent dans l’ère du capitalisme cognitif avec le management du 20ème siècle. Elles risquent de le payer cher” | L'Univers du Cloud Computing dans le Monde et Ailleurs | Scoop.it
Le monde du travail a connu d'importantes transformations avec notamment les problématiques du management. Julia De Funès et Nicola

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Les dernières innovations marquantes dans le retail par Accenture

Les dernières innovations marquantes dans le retail par Accenture | L'Univers du Cloud Computing dans le Monde et Ailleurs | Scoop.it
Laurent Thoumine, directeur retail, mode et luxe chez Accenture, décrypte le marché du commerce de détail en France et dans le monde. Il revient également sur les dernières innovations dans le secteur, à l'occasion de la Paris Retail Week, qui s'est déroulée la semaine dernière.

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The Future of Manufacturing | Carl Bass | Autodesk

The Future of Manufacturing | Carl Bass | Autodesk | L'Univers du Cloud Computing dans le Monde et Ailleurs | Scoop.it
Former Autodesk CEO Carl Bass explains new manufacturing technologies, materials, and processes that can lead to better manufacturing to The Economist.
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Paiement, livraison, IA : Leboncoin fait sa révolution technologique

Paiement, livraison, IA : Leboncoin fait sa révolution technologique | L'Univers du Cloud Computing dans le Monde et Ailleurs | Scoop.it

Paiement, personnalisation, livraison… Pour sa première keynote, Antoine Jouteau, directeur général de Leboncoin, a dévoilé une série de nouveaux services pour fluidifier les transactions. Revue de détail et analyse.

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Pinterest : chiffres-clefs 2018

Pinterest : chiffres-clefs 2018 | L'Univers du Cloud Computing dans le Monde et Ailleurs | Scoop.it
J'ai profité de la publication des derniers chiffres de Pinterest (septembre 2018) pour les résumer en une infographie : bonne lecture !

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Suzana Biseul PRo's curator insight, September 20, 5:33 AM
Chiffres clés à propos de Pinterest
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Avis d'expert ► CRM vs PRM : Comment faire le bon choix pour développer ses ventes

Avis d'expert ► CRM vs PRM : Comment faire le bon choix pour développer ses ventes | L'Univers du Cloud Computing dans le Monde et Ailleurs | Scoop.it
Cofondateur de myprm, 1ère plateforme SaaS française de gestion de business indirect, Loïc Bavencoff nous éclaire sur l'utilisation du CRM et du PRM.
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[PRW18] Six tendances e-commerce repérées...

[PRW18] Six tendances e-commerce repérées... | L'Univers du Cloud Computing dans le Monde et Ailleurs | Scoop.it
Commerce vocal :
A chaque édition de Paris Retail Week, la même question revient : quelle est la grande tendance cette année sur le salon ? En 2018,... Contexte Commerce connecté Paris Retail Week, Marketplace - Les dossiers LSA de la grande consommation

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Comment créer un contenu de qualité pour attirer vos clients Comment créer du contenu de qualité pour vos clients

Comment créer un contenu de qualité pour attirer vos clients Comment créer du contenu de qualité pour vos clients | L'Univers du Cloud Computing dans le Monde et Ailleurs | Scoop.it
Créer du contenu de qualité étape par étape pour être sur d'attirer vos clients: Les règles à respecter sur le fond et sur la forme !

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• Graphique: Le "Smart Phygital" : nouveau paradigme du commerce

• Graphique: Le "Smart Phygital" : nouveau paradigme du commerce | L'Univers du Cloud Computing dans le Monde et Ailleurs | Scoop.it
Ce graphique montre les attentes de consommateurs européens vis-à-vis de leur expérience d'achat en 2018, en % des répondants.

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Infographic: How the Blockchain is Powering Our Future

Infographic: How the Blockchain is Powering Our Future | L'Univers du Cloud Computing dans le Monde et Ailleurs | Scoop.it
Healthcare
The blockchain has the potential to improve medical access and efficiency. By allowing patient records to be shared securely between healthcare providers, doctors can bring all that information together to improve their diagnoses and develop more holistic treatment plans for individual patients.

With all of that patient data collated on the network, blockchain technology can help to advance more sophisticated medical research, potentially curing diseases or providing insights for more effective treatments.

Via J. Steven Sprenger ✔, massimo facchinetti, Patrick Bouillaud, THE OFFICIAL ANDREASCY
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Richard Platt's curator insight, September 7, 4:22 AM

Decent explanation of how blockchain will likely work in the future in;. records keeping for property surveying (for tax and sales purposes), secure e-voting (1st being piloted in Switzerland in spring of 2018), providing secure patient records keeping (in the medical community, where portability of records between providers and insurance companies is required, and transparency by patients of their own personal health data is needed), and identity management for easier travel and better security (by providing a documented and verified person is who they say they are), when passing through / across borders.

Hughes Systique's curator insight, September 7, 5:01 AM

 The blockchain’s true scope is in its ability to change the way you do things every day – like voting, traveling, or going to the doctor.

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These Are The Disruptive Technologies That Will Affect Your Industry

These Are The Disruptive Technologies That Will Affect Your Industry | L'Univers du Cloud Computing dans le Monde et Ailleurs | Scoop.it
Disruption is a hard subject to cover sometimes. The change, the intersections, the arguments about what is and is not disruption. Often it is helpful to step back and really see what is happening, where things are going and who is doing what. Richard Watson, a leading futurist and scenarios planner, is one of the best at this. Watson's latest work sees a list of technologies with a timeline that is specific to different industries. If you are in the retail, finance, FMCG, food, transport, energy or health industry, knowing what is coming for you has never been easier.

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Les #SmartCities de #France | les projets smart city les + en vogue : Open data (64 % des smart cities), le wifi linéaire public (56 %), les smart grids (52 %) ou la mise en place de plateformes pa...

Les #SmartCities de #France | les projets smart city les + en vogue : Open data (64 % des smart cities), le wifi linéaire public (56 %), les smart grids (52 %) ou la mise en place de plateformes pa... | L'Univers du Cloud Computing dans le Monde et Ailleurs | Scoop.it
Cette infographie montre une cartographie des smart cities en France et leurs principales réalisations en 2018.

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7 Ways to Connect with Millennial Patients #esante #hcsmeufr #digitalhealth

7 Ways to Connect with Millennial Patients #esante #hcsmeufr #digitalhealth | L'Univers du Cloud Computing dans le Monde et Ailleurs | Scoop.it

Appealing to Millennials, many of whom are making their own decisions about eyecare for the first time, requires targeted marketing. But another factor can be equally powerful in appealing to this age segment: having cutting-edge technology online and in your office.

According to the most recent U.S. Census, there are 80 million Millennials in the U.S. compared to only 65 million Gen Xers and 74 million Baby Boomers. By the year 2020, Millennials will make up over 50 percent of our patient base. Therefore, optometrists should consider incorporating technology throughout the office, from the reception area to the exam room to the optical, to suit Millennials’ expectations.

Offer Easy Online Appointment Booking
From what I’ve observed on the teaching staff at Nova Southeastern University, in addition to working part-time at We Are Eyes in Boca Raton, Fla., Millennials are more likely to put off seeing doctors. They often wait to see if the problem will subside on its own. In addition to that, they feel that they don’t have the time to go to the doctor. When they are sick, Millennials are more likely to turn to Google, WebMD or urgent care centers for healthcare information before visiting a doctor. If they finally decide to go to a doctor’s office, Millennials are frequently intimidated by making an appointment over the phone. They prefer buying products and tickets online, making restaurant reservations online, so, therefore, would prefer to make doctors’ appointments online.

Enable Communication Via Cell Phone & Texting
When collecting contact information, get a cell phone number first, then an e-mail. Skip the home phone number and the daytime or work phone number. If you want a Millennial to schedule an appointment, allow them to do so from their mobile device. There are plenty of services that connect to your practice management software to send text or e-mail reminders of an upcoming appointment.

And the practice management software that is already being used in many offices may have mobile and online scheduling incorporated directly. A third-party service may not be needed anymore. For example, Eyefinity has online scheduling called Eyefinity Patient Engagement. This allows patients to schedule from mobile devices, and also to confirm or change appointments, access or update their medical history from the patient portal, and ask questions within the secure software. Whatever platform you use to communicate with patients, be sure it is HIPAA-compliant.

Update Web Site & Social Media Pages
Your web site should be optimized for mobile viewing, and you should have Facebook and Yelp pages that are updated on a daily basis. If a patient has a good experience in your office, take the time to ask them to post a positive review immediately. If the doctor does not want to have this conversation personally with the patient, designate an employee to do so. It’s best to ask before they leave the office. Give patients an extra incentive to like your Facebook page, or post a review, by offering them an optical cleaning cloth or an extra starter kit of contact lens solution or water bottle, or another token of appreciation.

 

Dr. Nguyen using an iPad to image a patient in the exam room. Dr. Nguyen says using mobile technology in the exam room can make it easier to educate the patient, which appeals to many Millennials.

Share Digital Images of Eyes in Exam Room
In the examination room, ODs should consider digital imaging techniques that can be viewed immediately by the patient. Millennials are more likely to understand the results of their examination if they can see it on an iPad or computer monitor. For example, a patient is more likely to be compliant to their prescribed contact lens wearing and replacement schedule if they can see the giant papillary conjunctivitis under their eyelids or the deposits stuck to their over-worn contact lenses.

I recommend large touch-screen monitors, or tablets, to view test results and ocular photos. When a patient has a question about their diagnosis, the doctor should have a face-to-face discussion with them. But once the question is answered, optometrists should consider taking a moment to send the patient an e-mail with more information. Don’t hand a Millennial a paper brochure. Send them an e-mail with a link to your web site or another credible web site.

Use Modern Measuring Technology in Optical
The optical area should also have modern technology available. I know many experienced opticians who are spot-on with their PD sticks. But measuring a pupillary distance manually with a PD stick is considered too basic and inaccurate by Millennials. iPad programs are available to measure PDs and simulate the optics and clarity of digital lenses. This adds perceived value to the optical purchase, which can help practices differentiate themselves from online glasses retailers.

Evaluate State of Technology Annually
The challenge with incorporating technology into a practice is that technology is ever-changing. Millennials are used to change, they expect it. So, never get too comfortable with the technology you have. An updated version will be available soon. To keep up with the most tech-savvy generation, practices may have to change the patient experience constantly.

Market New Technology
Once you have created your high-tech, mobile-friendly practice, market the technology to Millennials as an experience. Make a video creating a digital tour of your practice showing the technology you use. Post the video to your web site and Facebook page. Millennials live in a world of instant gratification, so marketing and communicating should be done in a timely manner. When you get new diagnostic technology, or new technology in your optical, it should be posted immediately.

 


Thuy-Lan Nguyen, OD
, practices in South Florida, teaches at Nova Southeastern University College of Optometry, and works part-time as an associate at We Are Eyes in Boca Raton, Fla. To contact her: TLNGUYEN@nova.edu


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