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5 Best Practices for a Great B2B Website

5 Best Practices for a Great B2B Website | Claritao - Communications | Scoop.it
When executed well, a great B2B website can do the job of 100 salespeople, scaling your message to the masses and helping drive loads of revenue.
Daniel Janes's insight:

These are 5 great best practices that we totally aggree with. There of course is more to it than that as Kristin will know. However get these things in place and your heading in the right direction

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8 Things Productive People Do During the Workday

8 Things Productive People Do During the Workday | Claritao - Communications | Scoop.it
Forget about your job title or profession – everyone is looking for ways to be more productive at work. It’s time to set down your gallon-sized container of coffee, toss out your three
Daniel Janes's insight:

Very useful list with rituals I try and keep in my day! The smaller to do list certainly helps - I call it the Will do list (Think I picled that up from 'Get things done by doing it tomorrow') Enjoy

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Three Tips for Effective Content Marketing

Three Tips for Effective Content Marketing | Claritao - Communications | Scoop.it

Guest blogging is still as effective a tool as any to generate visibility and awareness for your brand website and it’s also a slow, yet efficient method to position your brand in comparison to the competition. However, it’s important to remember that you will want the best content to be uploaded to your very own website. In other words, don’t waste your copywriter’s talents on blog posts for other sites. While these may contain valuable links for your back linking profile and will help boost your writers’ authorship prowess, nothing will generate more of a buzz than good, potentially viral content on your very own site. As all top social media marketing agencies know, nowadays it’s becoming easier than ever to get the ball rolling in terms of virality – and it’s all thanks to social media. It’s almost free and it allows you to target your audience through increasingly refined methods. It’s also an excellent venue for potential client support issues that may arise, departing from a particular piece of content....


Via Jeff Domansky
Daniel Janes's insight:

Good to consider when there are so many options for using content to engage with audiences.

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Alison D. Gilbert's curator insight, June 11, 2013 4:48 PM

All bloggers want to provide relevant value and have their work go viral.

Alison D. Gilbert's comment, June 11, 2013 4:48 PM
I agree about the graphic.
Ali Anani's curator insight, June 12, 2013 12:13 AM

Relevance is the sweet zone between your interests and readers' interest

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Blog About Infographics and Data Visualization - Cool Infographics

Blog About Infographics and Data Visualization - Cool Infographics | Claritao - Communications | Scoop.it
Infographics blog covering infographics, data visualization and visual thinking. Charts and graphs communicate data, infographics turn data into information.
Daniel Janes's insight:

Are your employees looking to leave..this interesting infographic paints an alarming picture of the mindset of most employees. Something to think about. That's why at Clari we have people joining us from more rigid and demanding structures because we offer the environment, support and tools where people can still thrive and collaborate whilst maintaining flexibility.

 

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Getting the news into “brand newsrooms”

Getting the news into “brand newsrooms” | Claritao - Communications | Scoop.it

All the wrongheaded bullshit about brand newsrooms seems to believe the gospel that human history began at CERN in 1994. In fact, the history of all this – of news, brand journalism and brand newsrooms – is long and instructive. My agency set up the first newsroom for a global brand roughly a decade ago. Microsoft, then and now, needed to create massive amounts of content all over the world in real time. A newsroom structure saved them much duplicated effort and huge amounts of money, while insuring accuracy, timeliness and consistency. Not bad.

 

The sum total of all this is that brand news, despite what marketing bloggers would have us believe today, can’t be all about hi-jacking events or tracking events or any such quixotic, overly broad enterprise. What brand news needs to learn from real news can be broken down into three important parts....


Via Jeff Domansky
Daniel Janes's insight:

Useful way to condider your communications setup when coming from a digital marketing perspective as having the view from the news profession ads another layer of insight. Good framework to ensure your content is relevant and impactful and your teams have answered the right questions to be able to collaborate effectively

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Jeff Domansky's curator insight, June 10, 2013 5:28 PM

Kirk Cheyfitz points his BS-meter at content marketers and helps us get to the heart of what a "brand newsroom" should really look like and how it should operate.