CIM Academy Marketing
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CIM Academy Marketing
The latest articles and blog content, for marketing professionals, sales professionals and students of our marketing qualifications
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5 secrets of highly referrable brands

5 secrets of highly referrable brands | CIM Academy Marketing | Scoop.it
Referral marketing is a great way to harness the love that customers have for your brand and in turn drive new customer acquisition
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How to put a data-driven marketing strategy in motion

How to put a data-driven marketing strategy in motion | CIM Academy Marketing | Scoop.it
Data-driven decisioning is the zeitgeist of contemporary marketing practice, but barriers to entry, such as lack of quality data and skillsets, etc, are commonplace. Lloyd Greenfield, client partner at The Programmatic Advisory, talks through his consultancy’s three-step approach to getting started.
CIM Academy's insight:
Data driven marketing insights ...
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Artificial Intelligence adoption in different sectors - Smart Insights Digital Marketing Advice

Artificial Intelligence adoption in different sectors - Smart Insights Digital Marketing Advice | CIM Academy Marketing | Scoop.it
Chart of the Day: How does use of Artificial Intelligence vary in different sectors As with any new disruptive technology that is moving it's way up the hy. Marketing topic(s):Marketing innovation. Advice by Dave Chaffey.
CIM Academy's insight:
The adoption of artificial intelligence varies across industry sectors.
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The Opportunity Cost Of Marketing

The Opportunity Cost Of Marketing | CIM Academy Marketing | Scoop.it
I share how Shiny New Object Syndrome can blind you to the actual costs of marketing, and how a simple assessment before you dive into a new idea can save you a ton of time and stress.
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To take advantage of the best marketing opportunities, this article suggests that it is important to compare campaign ROI.
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How affiliate marketing is helping brands go global

How affiliate marketing is helping brands go global | CIM Academy Marketing | Scoop.it
The flexibility of affiliate marketing is enabling brands to engage with a network of global influencers who are looking to promote their products worldwide
CIM Academy's insight:
Affiliate marketing  offers organisations new sales opportunities. 
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5 reasons to not underestimate point of sale marketing

5 reasons to not underestimate point of sale marketing | CIM Academy Marketing | Scoop.it
Richard Saysell, managing director of point of sale specialists Creo gives 5 reasons Point of sale (POS) marketing needs to be given precedent in the marketing mix.
CIM Academy's insight:
Understanding buying decisions is important and this article suggests that POS is key.
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Marketers can ensure a brand's purpose goes well beyond window dressing

Marketers can ensure a brand's purpose goes well beyond window dressing | CIM Academy Marketing | Scoop.it
It's quite possible that 2016 marked peak purpose. The year in which the idea of corporate or brand purpose reached its zenith.
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This article discusses the issue of brand purpose.
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Why Your Brand Needs to Focus on Visual Marketing | theEword

Why Your Brand Needs to Focus on Visual Marketing | theEword | CIM Academy Marketing | Scoop.it
theEword discuss what visual marketing is, how it can be used and why it leads to conversions, leads and sales for businesses.
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A picture tells a thousand words. This article stresses the importance of images in promotional campaigns.
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Content Marketing May Boost Customer Lifetime Value

Content Marketing May Boost Customer Lifetime Value | CIM Academy Marketing | Scoop.it
Business-to-consumer content marketing that focuses on providing useful, informative, or entertaining information may play a role in retaining customers and, thereby, increasing customer lifetime value and profit. Customer lifetime value (CLV
CIM Academy's insight:
Business-to-consumer content marketing is having a significant influence in terms of customer retention.
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How to convert interest into leads - Smart Insights Digital Marketing Advice

How to convert interest into leads - Smart Insights Digital Marketing Advice | CIM Academy Marketing | Scoop.it
How to know your audience and create the right content for them We've all heard the phrase ‘the client is king’. In practice, this means that an important. Marketing topic(s):Inbound marketing strategy. Advice by Expert commentator.
CIM Academy's insight:
Understanding the customer journey is key to success.
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Making visuals a key priority across all content mediums - Smart Insights Digital Marketing Advice

Making visuals a key priority across all content mediums - Smart Insights Digital Marketing Advice | CIM Academy Marketing | Scoop.it
Compelling visuals are key to creating content capable of cutting through the noise The direction of the internet will forever determine the direction of t. Marketing topic(s):Content marketing creative and formats. Advice by Robert Allen.
CIM Academy's insight:
A picture tells a thousand stories. This article highlights the importance of marketing images.
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Which is the best online acquisition channel? - Smart Insights Digital Marketing Advice

Which is the best online acquisition channel? - Smart Insights Digital Marketing Advice | CIM Academy Marketing | Scoop.it
Research gives benchmark of most successful acquisition channels for retail All retailers should be aware of Custora's Ecommerce Pulse as a benchmarking so. Marketing topic(s):Customer acquisition strategy.
CIM Academy's insight:
An interesting insight into acquisition channel performance.
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How Affiliate Marketing Wins in the Age of Ad Blocking - Smart Insights Digital Marketing Advice

How Affiliate Marketing Wins in the Age of Ad Blocking - Smart Insights Digital Marketing Advice | CIM Academy Marketing | Scoop.it
Affiliate marketing, done well, offers a way to circumvent the ad-blockers The increased use of ad-blocking software is disrupting the digital marketing in. Marketing topic(s):Affiliate marketing.
CIM Academy's insight:
Is affiliate marketing gaining in effectiveness? This article suggests this the case.
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5 impacts of virtual reality in marketing

5 impacts of virtual reality in marketing | CIM Academy Marketing | Scoop.it
What comes in your mind by the mention of the term ‘virtual reality’?  Most people will conceive it to be either a film or a game set. However, Virtual reality (VR) is an artificially generated environment by a 3D computer program and then presented to its user in a manner that simulates reality, hence has …
CIM Academy's insight:
Virtual reality is making a big impact, this article outlines some key insights...
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10 Marketing Lessons From Apple (Infographic)

10 Marketing Lessons From Apple (Infographic) | CIM Academy Marketing | Scoop.it
There's a lot to learn from the tech giant.
CIM Academy's insight:
Here is an infographic from Apple outlining some insightful marketing tips.
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8 steps to keeping your automated email outreach personal |Smart Insights

8 steps to keeping your automated email outreach personal |Smart Insights | CIM Academy Marketing | Scoop.it
Emails have to be as unique as possible in order to capture attention. Here are some of the ways you can give your outreach emails a personal touch!
CIM Academy's insight:
Key tips to improve email marketing performance.
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IPA Bellwether reports rising marketing budgets despite gloomy outlook

IPA Bellwether reports rising marketing budgets despite gloomy outlook | CIM Academy Marketing | Scoop.it
Marketers have revised their budgets up in the first quarter of the year thanks to a growth in online adspend, according to the latest IPA Bellwether report.
CIM Academy's insight:
Research highlighting an increase in the marketing budget in 2017.
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Marketers renew focus on cross-channel measurement and attribution this year, edging ahead of programmatic

Marketers renew focus on cross-channel measurement and attribution this year, edging ahead of programmatic | CIM Academy Marketing | Scoop.it
Almost 60% of US digital marketers polled in a recent study are increasingly interested in cross-channel measurement and attribution this year, edging ahead of former go-to tactics like general audience analytics, and programmatic media buying, according to eMarketer.
CIM Academy's insight:
Research highlights that cross-channel measurement is increasing is a key objective for marketers..
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Why AI and automation are among the key marketing trends to watch in 2017

Why AI and automation are among the key marketing trends to watch in 2017 | CIM Academy Marketing | Scoop.it
With mobile usage, virtual reality and voice-search on the rise, marketers must adapt to the changing landscape in which people search and consume information in order to stay ahead of the competition.
CIM Academy's insight:
This article outlines the importance of artificial intelligence and marketing automation in the future of marketing.
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5 easy fixes to customers leaving your website without converting - Smart Insights Digital Marketing Advice

The most effective ways to boost your conversion rate  Have you ever considered why it happens? Why a visitor enters your website, stays there for a while. Marketing topic(s):Ecommerce. Advice by Expert commentator.
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This article looks at some key website optimization issues.
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6 Tips to improve conversion on your website forms - Smart Insights Digital Marketing Advice

6 Tips to improve conversion on your website forms - Smart Insights Digital Marketing Advice | CIM Academy Marketing | Scoop.it
How to boost CRO for non-ecommerce sites When you think of Conversion Rate Optimisation and AB testing, what comes to mind first is probably ecommerce webs. Marketing topic(s):Conversion optimisation strategy. Advice by Expert commentator.
CIM Academy's insight:
Useful website conversion tips.
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Mapping Buyer Personas to the Buying Cycle for your Content Marketing Strategy - Smart Insights Digital Marketing Advice

Mapping Buyer Personas to the Buying Cycle for your Content Marketing Strategy - Smart Insights Digital Marketing Advice | CIM Academy Marketing | Scoop.it
How to boost the effectiveness of your content marketing with properly mapped buyer personas If you want to maximise results from your content marketing st. Marketing topic(s):Content marketing strategy. Advice by Expert commentator.
CIM Academy's insight:
Delivering the right content, to the right people, at the right time is key.
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Most people want to try Virtual Reality before buying it - Smart Insights Digital Marketing Advice

Most people want to try Virtual Reality before buying it - Smart Insights Digital Marketing Advice | CIM Academy Marketing | Scoop.it
Chart of the day: In a recent study on customer sentiments on virtual reality, by Ipsos MORI, they find that over 3 in 10 don't care about VR at all, and m. Marketing topic(s):Managing marketing technology. Advice by Robert Jones.
CIM Academy's insight:
Is virtual reality catching on? This article highlights some interesting insights.
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What are the main barriers to online conversion? - Smart Insights Digital Marketing Advice

What are the main barriers to online conversion? - Smart Insights Digital Marketing Advice | CIM Academy Marketing | Scoop.it
Over half of customers prefer to buy from a site using guest checkout In our latest Chart of the Day, we find that research by Worldpay suggests there are. Marketing topic(s):Checkout optimisation, Conversion optimisation.
CIM Academy's insight:
This article highlights key online conversion barriers.
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Long term social media engagement leads to increased sales - Smart Insights Digital Marketing Advice

Long term social media engagement leads to increased sales - Smart Insights Digital Marketing Advice | CIM Academy Marketing | Scoop.it
Chart of the Day: We explore recent research which shows that long term social media marketing engagement leads to increased sales and loyalty. In a study. Marketing topic(s):Digital marketing strategy.
CIM Academy's insight:
This article highlights a link between social media and sales.
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