CIM Academy Sales
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CIM Academy Sales
The latest articles and blog content, for sales professionals, marketing professionals and students of our sales qualifications
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What Sales Executives Can Learn From Failure

What Sales Executives Can Learn From Failure | CIM Academy Sales | Scoop.it
Identifying failure and transforming it into a positive is instrumental to success.
CIM Academy's insight:
Lessons from failure in sales performance.
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Customer Success: The Inside Sales Toolkit

Tons of digital marketing tools exist to generate business online, and when and how you use them can greatly impact your customer relationships. From analytics…
CIM Academy's insight:
A helpful sales toolkit.
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The Promoter’s Paradox: Selling Without Being Salesy

The Promoter’s Paradox: Selling Without Being Salesy | CIM Academy Sales | Scoop.it
If you’re in B2B sales or marketing, you have surely heard this statistic, or some variation of it: 68% of today’s buyers prefer to complete their own research online. That’s up from 53% in 2015.
CIM Academy's insight:
Research is key in developing sales relationships.
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Thinking in Scenarios Improves Forecasts

Thinking in Scenarios Improves Forecasts | CIM Academy Sales | Scoop.it
Making accurate predictions based on historical precedent is flawed, but thinking in scenarios reduces uncertainty.
CIM Academy's insight:
Scenario planning helps to improve forecasting. 
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How To Avoid These Very Common Sales Mistakes That Tons Of Sales Professionals Make

How To Avoid These Very Common Sales Mistakes That Tons Of Sales Professionals Make | CIM Academy Sales | Scoop.it
When I answer the question, “What do you do for living,” it’s always followed up with, “How on earth did you become a best-selling author?” So, here’s the story…
CIM Academy's insight:
Some common sales mistakes.
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31 Tips on How to Use Social Media to Boost Sales

31 Tips on How to Use Social Media to Boost Sales | CIM Academy Sales | Scoop.it
Using social media to market your business, but seeing less than stellar results? Here's 31 tips on how to use social media to boost sales.
CIM Academy's insight:
An insightful perspective on social media generated sales leads.
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Need A Business Boost? Try This 30-Day Lead Generation Plan

Need A Business Boost? Try This 30-Day Lead Generation Plan | CIM Academy Sales | Scoop.it
If you're a real estate agent needing a little boost in business, try this simple 13-step, 30-day plan to generate and convert leads. Start new habits now.
CIM Academy's insight:
A 13 step plan to lead generation.
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Personalization and Lead Generation: A Match Made in Marketing Heaven

Personalization and Lead Generation: A Match Made in Marketing Heaven | CIM Academy Sales | Scoop.it
A common criticism of inbound marketing is that it lacks the personalisation of other lead generation strategies. However, with creativity and effective planning, you can incorporate a high degree of…
CIM Academy's insight:
“A picture paints a thousand words” but “A minute of video is worth 1.8 million words” 
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3 Response Time Studies: Lead Generation & Wasted Sales Leads

3 Response Time Studies: Lead Generation & Wasted Sales Leads | CIM Academy Sales | Scoop.it
Something Smells Fishy Seafood lovers love fresh fish. Fishermen go to great lengths to keep their catches fresh and sellable. Your online marketing is a stream for catching leads. Once these leads a…
CIM Academy's insight:
A speedy response is the most effective.
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How Videos can affect your Lead Generation campaign on Facebook - AccuraCast

How Videos can affect your Lead Generation campaign on Facebook - AccuraCast | CIM Academy Sales | Scoop.it
Facebook introduced lead ads last October with the aim of giving businesses the opportunity to streamline the process of having customers, or potential customers, complete the process of signing up for things, like newsletters, events, offers or information. The social media giant has recently added video to its lead-generation advertising offering. Today, online videos account …
CIM Academy's insight:
Video resources can help increase lead generation, according to this article.
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How Many Calls Should a Sales Development Representative Make Daily?

How Many Calls Should a Sales Development Representative Make Daily? | CIM Academy Sales | Scoop.it
How do you determine the optimal number of sales calls your representatives should make? This number is an important, sought after metric to sales managers and representatives who want to gauge what…
CIM Academy's insight:
This article highlights the difficulty in target setting for sales calls made.
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The Importance of Placing a Conversation Starter on Your Website Lead Generation Forms

The Importance of Placing a Conversation Starter on Your Website Lead Generation Forms | CIM Academy Sales | Scoop.it
CIM Academy's insight:
Conversation starters are key to lead generation.
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5 Ways to Use LinkedIn Publisher for Business : Social Media Examiner

5 Ways to Use LinkedIn Publisher for Business : Social Media Examiner | CIM Academy Sales | Scoop.it
Looking for a way to promote your business to a professional audience? Discover five ways LinkedIn Publisher can help you grow your business.
CIM Academy's insight:
Tips to improve LinkedIn application in business.
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The Sales Cadence Tool You Need to Generate More Leads

The Sales Cadence Tool You Need to Generate More Leads | CIM Academy Sales | Scoop.it
A sales cadence tool can help you automate your workflow and streamline your sales processes to increase revenue up to 30% in just 90 days.
CIM Academy's insight:
Lead generation is key to success.
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5 Sales Cadence Mistakes That Kill Your Conversations

5 Sales Cadence Mistakes That Kill Your Conversations | CIM Academy Sales | Scoop.it
Learn how to master sales strategy and how to avoid sales cadence mistakes that can alienate your leads before you even make contact.
CIM Academy's insight:
This article highlights a few lead nurturing tips.
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Sales Professionals: Do Your Homework or Risk Becoming Obsolete, Says LinkedIn Research - Customer Experience Magazine

Sales Professionals: Do Your Homework or Risk Becoming Obsolete, Says LinkedIn Research - Customer Experience Magazine | CIM Academy Sales | Scoop.it
A new study, The State of Sales 2017, suggests that sales professionals need to behave more like informed business consultants, using technology to gain valuable insights on prospects and their challenges to win in today’s competitive environment. According to the survey of 1,000 UK sales professionals and over 1,000 UK business decision makers, conducted by …
CIM Academy's insight:
Top sales people are favouring new technologies according to this article.
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How to Turn Your Blog Into a Lead Generation Machine

How to Turn Your Blog Into a Lead Generation Machine | CIM Academy Sales | Scoop.it
Why are you blogging? Does your business have an end goal in mind? More often than not, a business blog is designed to bring in leads for the sales team. Unfortunately, many blogs can be lacking what…
CIM Academy's insight:
Can blogs really generate revenue streams? This article outlines some key insights.
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5 Ways to Promote Your Products on Facebook : Social Media Examiner

5 Ways to Promote Your Products on Facebook : Social Media Examiner | CIM Academy Sales | Scoop.it
Looking for new ways to show off your products on Facebook? Discover five ways to increase the visibility of your products on Facebook.
CIM Academy's insight:
Facebook can be a valuable sales channel.
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How Pricing Automation is Impacting E-Commerce

How Pricing Automation is Impacting E-Commerce | CIM Academy Sales | Scoop.it
Are re-pricing algorithms putting e-traders at risk of being “gamed”?
CIM Academy's insight:
Is pricing automation detrimental to sales?
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Lead Generation vs. Demand Generation. Which is Best for IT and Software Businesses?

Lead Generation vs. Demand Generation. Which is Best for IT and Software Businesses? | CIM Academy Sales | Scoop.it
Which water is safer and healthier to drink? Canadian Living noted that tap water is the worst water type to drink. Chlorine treatment may kill unwanted bacteria in it but may contain lead or aluminu…
CIM Academy's insight:
Is demand generation the best marketing strategy?
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Are Your Leads Really Prospects for Sales?

Are Your Leads Really Prospects for Sales? | CIM Academy Sales | Scoop.it
Content marketingContent marketing has transformed lead nurturing and altered who qualifies as sales-ready. Has your content strategy caught up?
CIM Academy's insight:
Content marketing is key for lead generation success.
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Your Paid Online Lead Generation Tactics Aren't Enough Anymore

Your Paid Online Lead Generation Tactics Aren't Enough Anymore | CIM Academy Sales | Scoop.it
Sales - Marketers have typically looked to banner ads, social media advertising, and paid search to generate leads. Unfortunately, such tactics are not enough.
CIM Academy's insight:
Most consumers are now ignore online display advertising.
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Effective Technique for Online Lead Generation

Effective Technique for Online Lead Generation | CIM Academy Sales | Scoop.it
Effective Technique for Online Lead Generation | Creative | International | Bdaily UK | Business News
CIM Academy's insight:
This article looks at some key lead generation tactics.
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Outbound Contact Center Offers Accurate And Reliable Consumer Lead Generation

Consumer lead generation is getting better response rates since it creates instant interaction with prospects and business no longer needs to react to advertisements, just with a simple outbound call everything gets assorted. Consumer lead generation is the process to offer prospects as an express to answer all their questions, which in turn will helps …
CIM Academy's insight:
Contact centers are a key source of valuable lead generation for many organisations.
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5 Steps to Improve Your Customer Service Using Twitter

5 Steps to Improve Your Customer Service Using Twitter | CIM Academy Sales | Scoop.it
Do your customers use Twitter to ask questions and request support? Need a better way to manage your Twitter support? By following the steps in this article, you’ll deliver a superior customer service experience on Twitter.
CIM Academy's insight:
This article highlights some key insights to improve customer service.
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