CIM Academy Digital Marketing
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CIM Academy Digital Marketing
The latest articles and blog content, for marketing professionals, sales professionals & students of our digital marketing qualifications
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New Research Shows Why People Interact with Brands on Social Media -

New Research Shows Why People Interact with Brands on Social Media - | CIM Academy Digital Marketing | Scoop.it
A new study conducted by University of Massachusetts Dartmouth reveals why people, specifically millennials, interact with brands on social media. The study can help businesses understand how to leverage their social media accounts and use them more effectively. The study looked into why millennials, people born between 1980 and 2000, connect with brands on social …

Via Bigfoot Digital
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MadCityMedia's curator insight, March 7, 2014 3:13 PM

Very informative.

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Keyword targeting: Twitter’s new high-performance marketing engine | The Wall Blog

Keyword targeting: Twitter’s new high-performance marketing engine | The Wall Blog | CIM Academy Digital Marketing | Scoop.it
Twitter's recently announced keyword ad targeting has enormous potential for delivering messages based on the content of user tweets, but will require careful
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How Walmart uses Pinterest, Facebook, Twitter and Google+

How Walmart uses Pinterest, Facebook, Twitter and Google+ | CIM Academy Digital Marketing | Scoop.it
Social media is one of the most important marketing channels for brands, as it offers unique opportunities to communicate with customers.
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How H&M uses Facebook, Twitter, Pinterest and Google+

How H&M uses Facebook, Twitter, Pinterest and Google+ | CIM Academy Digital Marketing | Scoop.it
H&M is rated as one of the world’s top 25 brands, so it’s a great candidate for one of our posts looking at how brands use the four main social networks.
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Facebook, Twitter, Pinterest, Instagram – How Big Is Social Media Around The World?

Facebook, Twitter, Pinterest, Instagram – How Big Is Social Media Around The World? | CIM Academy Digital Marketing | Scoop.it

Facebook, Twitter, Pinterest, Instagram – How Big Is Social Media Around The World?


Via myriam, ABroaderView, donhornsby, juandoming, Terheck, Jimun Gimm, Miguel Gajete, Maria Margarida Correia, John Evans, Elizabeth Hutchinson, Jessica Raeside
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Angela Watkins's comment, February 8, 2013 10:47 AM
By the click of a mouse .. around the world
Angela Watkins's comment, February 8, 2013 10:47 AM
By the click of a mouse .. around the world
Angela Watkins's curator insight, February 8, 2013 10:49 AM

By the click of the mouse .. you can go around the world.

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Twitter optimisation - social media and SEO

Twitter optimisation - social media and SEO | CIM Academy Digital Marketing | Scoop.it
There are some simple strategies you can use to make your tweets more effective.
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Social Media Revolution Revitalizing Modern Business | Business Infogrpahics

Social Media Revolution Revitalizing Modern Business | Business Infogrpahics | CIM Academy Digital Marketing | Scoop.it
Adeo Internet Marketing published this infographic to show you why modern business needs social media to help revitalize their online business and rise up.
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Video: The Impact Of Twitter On Journalism - 10,000 Words

Video: The Impact Of Twitter On Journalism - 10,000 Words | CIM Academy Digital Marketing | Scoop.it
Video: The Impact Of Twitter On Journalism...
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Twitter experiments with advertiser surveys

Twitter experiments with advertiser surveys | CIM Academy Digital Marketing | Scoop.it
With over a billion dollars in funding and speculation that it could be headed toward an IPO in the not-too-distant future, it's no surprise that Twitter's efforts to monetize its user base have increased substantially in the past year.

 

Very relevant to IDMB delegates - and an interesting development from Twitter.

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INFOGRAPHIC: Google, Facebook, Twitter And The Evolution Of Digital Advertising ~ Sociable360.com | Useful Social Media, Blogging, SEO & Marketing Resources.

INFOGRAPHIC: Google, Facebook, Twitter And The Evolution Of Digital Advertising ~ Sociable360.com | Useful Social Media, Blogging, SEO & Marketing Resources. | CIM Academy Digital Marketing | Scoop.it

Google, Facebook, Twitter And The Evolution Of Digital Advertising

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Ivy Ng's curator insight, April 9, 2014 4:58 PM

Advertising has changed from the normal and traditional mediums of newspaper, flyers and billboards etc. There is still that type of medium still used for advertising but now everything has started to incorporate digital into there media channels to target and promote their message to consumers who are engaged with technology and that this incorporates social media, online, television and smartphones. This encourages co-creation between consumer and the brand to have a closer relationship with the brand and to feel apart of something that the brand created. An example would be like Coca Cola with their Share A Coke or Oreo's create your own cookie.

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Social Media Cheat Sheet for the top Nine Social Networks for Business – #infographic /@BerriePelser

Social Media Cheat Sheet for the top Nine Social Networks for Business – #infographic /@BerriePelser | CIM Academy Digital Marketing | Scoop.it
Social Media Cheat Sheet for the top Nine Social Networks for Business Business owners know...

Via WordPress SEO & Social Media, Gerrit Bes
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Save Your Social Media Strategy from Overload with Twitter Lists

Save Your Social Media Strategy from Overload with Twitter Lists | CIM Academy Digital Marketing | Scoop.it
Examining some of the benefits of organizing your Twitter feed by building Twitter lists and how to get started.
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How to get more clicks on Twitter [INFOGRAPHIC]

How to get more clicks on Twitter [INFOGRAPHIC] | CIM Academy Digital Marketing | Scoop.it

The results of a detailed analysis of Twitter activity reveal how to boost the amount of clicks on tweeted links. This is good reference material on style, content and timing.


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10 easy ways to get more retweets

10 easy ways to get more retweets | CIM Academy Digital Marketing | Scoop.it
Getting people to retweet you is easier than you might think. Try a few of these tips and watch your Twitter engagement soar.
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20 Twitter Hashtags That Will Turn You Into an Entrepreneurial Rock Star (Infographic)

20 Twitter Hashtags That Will Turn You Into an Entrepreneurial Rock Star (Infographic) | CIM Academy Digital Marketing | Scoop.it
Did you know that Twitter handles more search queries per month than Yahoo! and Bing combined? Up until this point, I've been using Twitter as a social tool

Via Stan Smith, Ivo Nový
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Christian Faisy's comment, April 28, 2013 11:48 AM
good infography
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SOCIAL MEDIA NEWS: Twitter UK usage unveiled | b2bmarketing.net

SOCIAL MEDIA NEWS: Twitter UK usage unveiled | b2bmarketing.net | CIM Academy Digital Marketing | Scoop.it
Eighty per cent of UK Twitter users access the platform from their mobile devices, according to an infographic released by the social network.
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Henri RUET's curator insight, March 8, 2013 2:01 PM

add your insight...

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25 Clever Twitter Keyboard Shortcuts

25 Clever Twitter Keyboard Shortcuts | CIM Academy Digital Marketing | Scoop.it
Whether it's navigational tricks or keyboard actions, these handy Twitter shortcuts will save you tons of time. (25 Clever Twitter Keyboard Shortcuts:
B = Block User


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Tweets lead to sales success: News from Warc.com

Tweets lead to sales success: News from Warc.com | CIM Academy Digital Marketing | Scoop.it

WARC, the largest source of intelligence on marketing, advertising, media and research report that a new study shows that Tweets do lead to sales success.

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Social Media Strategy: Many people retweet links without reading them [infographic] | The Wall Blog

Social Media Strategy: Many people retweet links without reading them [infographic] | The Wall Blog | CIM Academy Digital Marketing | Scoop.it
More useful research here from Dan Zarrella who has previously looked at 'How to get more clicks on Twitter', more effective ways to Tweet and looked at...
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How Standard Life uses LinkedIn and Twitter for B2B marketing

How Standard Life uses LinkedIn and Twitter for B2B marketing | CIM Academy Digital Marketing | Scoop.it
B2B marketing and social media have a difficult relationship, as it’s tricky for businesses to strike the right tone and actually draw value from platforms such as Facebook and Twitter.
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Twitter Says More Than Half Its Users Follow Six Or More Brands | TechCrunch

Twitter Says More Than Half Its Users Follow Six Or More Brands | TechCrunch | CIM Academy Digital Marketing | Scoop.it
It turns out people really are interested in hearing what brands have to say on Twitter — in a presentation today at the IAB MIXX advertising conference, Twitter's vice president of global brand strategy Joel Lunenfeld said that 88 percent of...
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11 Twitter Essentials You Need To Pimp Your Blog | Jeffbullas's Blog

11 Twitter Essentials You Need To Pimp Your Blog | Jeffbullas's Blog | CIM Academy Digital Marketing | Scoop.it
There are many ways to use Twitter and we are still figuring out the rules.
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45 Awesome Twitter Marketing Tips For Business | Social Media Education & Tips Blog | SocialMotus

45 Awesome Twitter Marketing Tips For Business | Social Media Education & Tips Blog | SocialMotus | CIM Academy Digital Marketing | Scoop.it

An article packed full of details and examples you can use to make Twitter as valuable for your business as possible.

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Is your digital marketing on track? [INFOGRAPHIC] | Tnooz

Is your digital marketing on track? [INFOGRAPHIC] | Tnooz | CIM Academy Digital Marketing | Scoop.it
Social media is a constantly evolving enterprise, a task of shifting complexity that requires regular strategic check-ins to determine whether everything is still working towards a brand's identified marketing goals - and whether those marketing...
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