CIM Academy Digital Marketing
6.7K views | +0 today
Follow
CIM Academy Digital Marketing
The latest articles and blog content, for marketing professionals, sales professionals & students of our digital marketing qualifications
Curated by CIM Academy
Your new post is loading...
Your new post is loading...
Scooped by CIM Academy
Scoop.it!

Women Are Dominating the Olympic Social-Media Conversation | Social TV and Trending Topics: What's Hot Right Now - Advertising Age

Women Are Dominating the Olympic Social-Media Conversation | Social TV and Trending Topics: What's Hot Right Now - Advertising Age | CIM Academy Digital Marketing | Scoop.it

So far, 59% of viewers who have been talking about the Olympics on Twitter are female. Normally, social chatter about sports skews about 70% male.  More evidence that you need to research your customer behaviour and not make assumptions!

more...
No comment yet.
Scooped by CIM Academy
Scoop.it!

Are Olympic Sponsors making the most of their prestigious Status through their digital channels? | The Wall Blog

Are Olympic Sponsors making the most of their prestigious Status through their digital channels? | The Wall Blog | CIM Academy Digital Marketing | Scoop.it

After seven long years of anticipation, the Olympics are finally upon us. In this article take a look at how official Olympics partners and sponsors are amplifying their prestigious (and expensive) connections to the Games via search and social media.

more...
No comment yet.