Competitive Intelligence once more
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Competitive Intelligence once more
Intelligence about market, business environment and competition
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Competitor Analysis Template for Digital Marketers 2.0

Competitor Analysis Template for Digital Marketers 2.0 | Competitive Intelligence once more | Scoop.it
In today’s competitive business environment, competitive intelligence is important to draw actionable teachings from the analysis of a competitor’s strategies.
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Towards a universal competitive intelligence process model | Pellissier

Towards a universal competitive intelligence process model | Pellissier | Competitive Intelligence once more | Scoop.it

Competitive intelligence (CI) provides actionable intelligence, which provides a competitive edge in enterprises. However, without proper process, it is difficult to develop actionable intelligence. There are disagreements about how the CI process should be structured. For CI professionals to focus on producing actionable intelligence, and to do so with simplicity, they need a common CI process model

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Go Big Or Go Home: 4 Ways Smaller Brands Can Use Competitive Intelligence

Go Big Or Go Home: 4 Ways Smaller Brands Can Use Competitive Intelligence | Competitive Intelligence once more | Scoop.it

One of the things that has garnered my attention about this category of marketing competitive intelligence tracking & benchmarking is that it’s NOT monitoring. I continuously correct myself because there is a huge difference between monitoring and tracking. Monitoring is more about listening for similarities and or common threads. Tracking is about identifying the forces that cause someone to head in a particular direction based on what they “care about”.  .

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Julia McFarland's curator insight, August 27, 2013 5:33 PM

Wonderful advice here.

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An Interview with Seena Sharp: Wrestling Singlets and Prison Phones - Competitive Intelligence Case Studies You Need to Read

An Interview with Seena Sharp: Wrestling Singlets and Prison Phones - Competitive Intelligence Case Studies You Need to Read | Competitive Intelligence once more | Scoop.it
An Interview with Seena Sharp: Wrestling Singlets and Prison Phones - Competitive Intelligence Case Studies You Need to Read
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What is Competitive Intelligence? | Salvador Ca...

What is Competitive Intelligence? | Salvador Ca... | Competitive Intelligence once more | Scoop.it
There are probably as many definitions of “competitive intelligence” (CI) as there are CI professionals. So I want to start by telling you about my experiences with CI and how I have developed my own definition.
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Competitive Marketing Analysis: 14 Ways to Monitor and Beat Your Competitors

Competitive Marketing Analysis: 14 Ways to Monitor and Beat Your Competitors | Competitive Intelligence once more | Scoop.it

The big problem with SWOT analysis? According to Forbes Contributor Dave Lavinsky, it’s a surefire way to end up paralyzed. It makes sense to any strategist to focus on completely eliminating weaknesses and threats before capitalizing on opportunities, which is brilliant aside from one inconvenient truth. You’ll never escape threats, unless you achieve total monopoly of your niche, and you simply can’t afford to ignore opportunities for the sake of playing defense. While SWOT analysis is certainly better than nothing, Lavinsky recommends a broader approach to competitive marketing analysis, as well as the following system for applying competitive intelligence:

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Take a look at what they want to hide

Web site owners can block search engine web spiders and indexation bots from including parts of the content under their domain in the search engine index. That is done by placing a text file named ...
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If you want to know what a company is up to, act like a corporate spy and dig ... - PandoDaily (blog)

If you want to know what a company is up to, act like a corporate spy and dig ... - PandoDaily (blog) | Competitive Intelligence once more | Scoop.it
If you want to know what a company is up to, act like a corporate spy and dig ... PandoDaily (blog) Almost every major corporation engages in “competitive intelligence” (or CI) to find out what rivals up.
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Your Food Industry competitive intelligence solutions

Your Food Industry competitive intelligence solutions | Competitive Intelligence once more | Scoop.it
Sourcing, competitive intelligence with mail alerts and newsletter of the Food Industry.
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How to Analyze Competitive Intelligence Information - For Dummies

How to Analyze Competitive Intelligence Information - For Dummies | Competitive Intelligence once more | Scoop.it
In the world of competitive intelligence, analysis transforms raw information into knowledge and insight, shedding light on future action your organization must take in (RT @justrain_143: How to Analyze Competitive Intelligence Information
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Four Critical Ways to Collect Competitive Intelligence on LinkedIn - The Rivalfox Competitor Intelligence Blog

Four Critical Ways to Collect Competitive Intelligence on LinkedIn - The Rivalfox Competitor Intelligence Blog | Competitive Intelligence once more | Scoop.it
Four Critical Ways to Collect Competitive Intelligence on LinkedIn LinkedIn is the hands down winner when it comes to B2B social media marketing.
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Deutsche Telekom’s Internal Crowdsourcing

Deutsche Telekom’s Internal Crowdsourcing | Competitive Intelligence once more | Scoop.it
Deutsche Telekom, Europe’s biggest telecommunications company, had a challenge: it wanted to accumulate the wisdom and experience of their employees, who are scattered across different locations, and derive key performance indicators from this data...
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Deltl: “Start with 5 forces, then focus on threath and opportunities”

Deltl: “Start with 5 forces, then focus on threath and opportunities” | Competitive Intelligence once more | Scoop.it
There are always some tendencies to consider a competitive intelligence as a box of tools that is only for the global giants. Well, I tried to ask a great German CI expert, Jonannes Deltl, if there some ways for SMEs to mine a gold from a CI too.
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69 Free Social Media Monitoring Tools [UPDATE 2013]

69 Free Social Media Monitoring Tools [UPDATE 2013] | Competitive Intelligence once more | Scoop.it
If you want to know what’s happening in the social web you need social media monitoring tools. Before you reach for your wallet and start to spend money try out some of the free social media monitoring services.
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How to Gather Competitor Intelligence | Competitive Assessment

How to Gather Competitor Intelligence | Competitive Assessment | Competitive Intelligence once more | Scoop.it
Being price competitive is essential. Yet competing on price alone will damage you. The answer lies in having a coherent Strategy for Price Competition built on sound competitive intelligence.
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Using Competitive Intelligence (CI) to Land a Job, as Told by a Former Insider within the CI Unit for a Fortune 500 Firm - Career Outcomes Matter, LLC

Using Competitive Intelligence (CI) to Land a Job, as Told by a Former Insider within the CI Unit for a Fortune 500 Firm - Career Outcomes Matter, LLC | Competitive Intelligence once more | Scoop.it
Competitive intelligence spend is increasing among organizations on the rise. It’s proven to gain an edge on competitors, but it … Continue reading →
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Small businesses use security cameras to boost business

Small businesses use security cameras to boost business | Competitive Intelligence once more | Scoop.it
Good application of Imagery intelligence (IMINT) in the competitive space http://t.co/juzv9ReRBO
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How to create the best deliverable for a competitive intelligence project

How to create the best deliverable for a competitive intelligence project | Competitive Intelligence once more | Scoop.it
Related posts: How to Map Sources for a Competitive Intelligence Project The 5 steps of a Successful Competitive Intelligence project 5 Mistakes to Avoid When Setting up a CI Project How to choose software for Market and Competitive Intelligence Top...
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Gaining Insights On Your Competitors With Competitive Intelligence - BizIntelligence.TV - Site Home - MSDN Blogs

MSBI Gaining Insights On Your Competitors With Competitive Intelligence: (Please visit the site to view this v... http://t.co/VXo8R0WfCL
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What's Keeping Your Company from Monitoring Competitors Effectively?

What's Keeping Your Company from Monitoring Competitors Effectively? | Competitive Intelligence once more | Scoop.it
Competitive analysis tools can eliminate ineffective and outdated competitive intelligence and market research tasks
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Cortellis Competitive Intelligence | Thomson Reuters - AFX News

Cortellis Competitive Intelligence | Thomson Reuters AFX News Cortellis, the premier source of life sciences competitive intelligence information and analytics, has reached new content milestones with more than 50,000 investigational drugs, 400,000...
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Zeroing in on the Competition: 3 Ways to Use Google Trends for Competitive Intelligence - The Rivalfox Competitor Intelligence Blog

Zeroing in on the Competition: 3 Ways to Use Google Trends for Competitive Intelligence - The Rivalfox Competitor Intelligence Blog | Competitive Intelligence once more | Scoop.it
Zeroing in on the Competition: 3 Ways to Use Google Trends for Competitive Intelligence: Interested in which competitor in you industry is searched for the most?
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Competitive intelligence or industrial espionage?

Competitive intelligence or industrial espionage? | Competitive Intelligence once more | Scoop.it
The Institute of Business Ethics regularly publishes reports on business ethics issues. Below is a complete list of publications and prices. (Competitive intelligence or industrial espionage?) pdf summary available.
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Four Critical Ways to Collect Competitive Intelligence on LinkedIn

Four Critical Ways to Collect Competitive Intelligence on LinkedIn | Competitive Intelligence once more | Scoop.it

Why should you connect with your competitor on LinkedIn? The key insights you can gain by connecting with the competition should outweigh any awkward feelings. After all, LinkedIn is the hands down winner when it comes to B2B social media marketing, with 44% of companies reporting leads generated from the site. Here are four critical ways to collect competitive intelligence on LinkedIn:ng.

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Peg Corwin's curator insight, July 15, 2013 8:58 PM

Key ways to collect competitive intelligence are:


  • Discover Who Competitors Are Targeting as Potential Clients 
  • Employment Trends
  • Individual Company Pages
  • Utilizing LinkedIn Groups


Suggestion to protect your own company intelligence -- hide your contacts. I knew of a printer who went to the Linkedin profile of his competitors' sales people and invited their connections to connect with him.  This resulted is a number of quotes.

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Understanding Social Competitive Threats and New Disruptive Forces with Social Intelligence is Critical to the Corporation

Understanding Social Competitive Threats and New Disruptive Forces with Social Intelligence is Critical to the Corporation | Competitive Intelligence once more | Scoop.it
by Vince Schiavone, CEO, ListenLogic As the world approaches a complete “digital state” the competitive threats and disruptive forces against corporations has never been greater.
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