Chronicles of Jematronica
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10 Reasons Your Top Talent Will Leave You - Forbes

10 Reasons Your Top Talent Will Leave You - Forbes | Chronicles of Jematronica | Scoop.it
Have you ever noticed leaders spend a lot of time talking about talent, only to make the same mistakes over and over again? Few things in business are as costly and disruptive as unexpected talent departures.
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Great article and useful reminders on ignitingpassionate teammates. Aligning employee passions with corporate pursuit is a sweet-spot worth investing energies in. 

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Can brands perform random acts of kindness?

Can brands perform random acts of kindness? | Chronicles of Jematronica | Scoop.it
As Random Acts of Kindness week was earlier this month, it got me thinking: is this culture of kindness something that could cross over to how brands behave?
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20 Tips to Humanize Your Brand | Social Media Today

20 Tips to Humanize Your Brand | Social Media Today | Chronicles of Jematronica | Scoop.it
Your customers are human. So, why are you talking to them like they are a robot who wants to read your corporate speak? Why are you afraid to let your human show?
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Branding Strategy Insider | Measuring Social Currency

Branding Strategy Insider | Measuring Social Currency | Chronicles of Jematronica | Scoop.it
Brand marketers must fully understand the purpose of social media in building their brands. Their strategy must focus on people not interruption.
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Matt Ryan, Disney Brand Management, Speaks with Disney Institute

Matt Ryan, Senior Vice President, Brand Management for The Walt Disney Company describes how successful companies leverage brand identity. Disney Institute w...
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Why the mobile wallet will reign in 2013 - Mobile Commerce Daily - Payments

Why the mobile wallet will reign in 2013 - Mobile Commerce Daily - Payments | Chronicles of Jematronica | Scoop.it
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Four ways to get more value from digital marketing - McKinsey Quarterly - Marketing & Sales - Digital Marketing

Four ways to get more value from digital marketing - McKinsey Quarterly - Marketing & Sales - Digital Marketing | Chronicles of Jematronica | Scoop.it
Companies that make the deep strategic, organizational, and operational shifts required to become effective digital marketers can become more agile, more productive, and accelerate revenue growth. A McKinsey Quarterly Marketing & Sales article.
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Steven Addis: A father-daughter bond, one photo at a time | Video on TED.com

TED Talks A long time ago in New York City, Steve Addis stood on a corner holding his 1-year-old daughter in his arms; his wife snapped a photo.
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How Red Bull Takes Content Marketing to the Extreme

How Red Bull Takes Content Marketing to the Extreme | Chronicles of Jematronica | Scoop.it
Red Bull is a publishing empire that also happens to sell a beverage. A glimpse at the brand's expansive market, made possible by strategic content marketing.
Jeremy Heng's insight:

Content gives marketing Wings! The central idea to Content Marketing is that Brands must give something valuable to get something valuable.

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How to ask Big Questions that get to Big Strategic Answers

How to ask Big Questions that get to Big Strategic Answers | Chronicles of Jematronica | Scoop.it
In our marketing careers, we start off in a doing-role and get completely swamped in execution.   We think “if only I had a higher level job, I’d actually have time to think, rather tha...
Jeremy Heng's insight:

Those who know how will always have a job.

Those who know why, will always be their boss.

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BuzzFeed and Time magazine: The next big thing always starts out looking like a toy, and media is no exception

BuzzFeed and Time magazine: The next big thing always starts out looking like a toy, and media is no exception | Chronicles of Jematronica | Scoop.it
In an internal memo, BuzzFeed founder Jonah Peretti compares his upstart media company to the venerable newsmagazine Time. Is there any truth to this comparison? More than some members of the mainstream media would probably like to admit
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Content Marketing's Revolution: From One-Offs to Continuous Storytelling

Content Marketing's Revolution: From One-Offs to Continuous Storytelling | Chronicles of Jematronica | Scoop.it
When a brand is in a position to capitalize -- in real-time -- on the lights going out at the Super Bowl, we've reached a new level of marketing agility and impact.
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Marketing Artists vs. Marketing Scientists [INFOGRAPHIC] | Marketing Automation - Pardot

Marketing Artists vs. Marketing Scientists [INFOGRAPHIC] | Marketing Automation - Pardot | Chronicles of Jematronica | Scoop.it
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Content Marketing:What’s Your Content Strategy For 2013 And Beyond? | Business 2 Community

Content Marketing:What’s Your Content Strategy For 2013 And Beyond? | Business 2 Community | Chronicles of Jematronica | Scoop.it
We have all heard the familiar adage “content is king.” The Content Marketing Cycle: In 2013, Content Marketing Will Become the Backbone of all Effective
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How Top Musicians Are Utilizing Their Facebook Pages

How Top Musicians Are Utilizing Their Facebook Pages | Chronicles of Jematronica | Scoop.it
Musical artists are now brands. Declining physical album sales have pushed artists and their teams to think more holistically.
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20 content ideas readers love | Articles | Home

20 content ideas readers love | Articles | Home | Chronicles of Jematronica | Scoop.it
Do you need a new way to get your social media fans talking? Any one of these ideas should do the trick.
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Marketers Look to Solve the How and Why of Content Creation | News - Advertising Age

Marketers Look to Solve the How and Why of Content Creation | News - Advertising Age | Chronicles of Jematronica | Scoop.it
more spending is flowing toward content marketing, yet many advertisers don't fully understand how to do it or how to measure it.
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10 Brand Marketing Trends that Should Dominate 2013 - Forbes

Learn the brand marketing trends for 2013 that can open significant opportunities or create big challenges. Is your brand ready?
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Inc.com

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My favorite nugget is the last one.

Staying humble and not letting ego get in the way of growth. 

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MediaPost Publications Five Journalism Tips For Social Media Marketers 01/08/2013

Five Journalism Tips For Social Media Marketers - 01/08/2013
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10 Ways Brands Will Win With Content Marketing in 2013

10 Ways Brands Will Win With Content Marketing in 2013 | Chronicles of Jematronica | Scoop.it
In the year 2013, marketers will break through with innovative content marketing strategies. Here is what we have to look forward to.
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25 Awesome Innovation Quotes

25 Awesome Innovation Quotes | Chronicles of Jematronica | Scoop.it
Nothing works better changing a mindset than a great quote. Here you find 25 of my personal favorites on innovation:1. Nothing is stronger than habit. [Ovid]2. If you always do what you always did,
Jeremy Heng's insight:

My fav amongst the list :

 

"an idea that is not dangerous is unworthy of being called an idea at all" Oscar Wilde.

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2013: The Year of Integrated Digital Marketing | Social Media Today

2013: The Year of Integrated Digital Marketing | Social Media Today | Chronicles of Jematronica | Scoop.it
the future is integrated and digital integrated digital marketing The widespread adoption of Internet, social, and mobile technologies has shifted power from the producer to the consumer.
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