Inside Luxury China
9.5K views | +0 today
Follow
 
Scooped by Armand Mazloumian
onto Inside Luxury China
Scoop.it!

Chinese digital influencers fuel massive 'fan economy'

Chinese digital influencers fuel massive 'fan economy' | Inside Luxury China | Scoop.it
Luxury brands are leveraging Chinese celebrities and digital influencers to target millennial consumers
more...
No comment yet.
Inside Luxury China
Your new post is loading...
Your new post is loading...
Scooped by Armand Mazloumian
Scoop.it!

Nominations du 01/12

Nominations du 01/12 | Inside Luxury China | Scoop.it

"Armand Mazloumian devient DG de la stratégie commerciale chez Creative Capital."

more...
No comment yet.
Scooped by Armand Mazloumian
Scoop.it!

La Chine, nouvel eldorado pour les commerçants de Provence ? | Made In Marseille

La Chine, nouvel eldorado pour les commerçants de Provence ? | Made In Marseille | Inside Luxury China | Scoop.it
more...
No comment yet.
Scooped by Armand Mazloumian
Scoop.it!

Quand l'office de tourisme d'Aix drague les Chinois sur internet

Quand l'office de tourisme d'Aix drague les Chinois sur internet | Inside Luxury China | Scoop.it
L'ouverture de la Chine à l'extérieur, doublée de l'enrichissement d'une certaine élite, poussent les professionnels à travailler sur une stratégie de développement
more...
No comment yet.
Scooped by Armand Mazloumian
Scoop.it!

Chinese luxury consumers: More global, more demanding, still spending | McKinsey & Company

Chinese luxury consumers: More global, more demanding, still spending | McKinsey & Company | Inside Luxury China | Scoop.it
Even as growth slows, there’s a sizable, and sophisticated, pool of luxury shoppers in China. But brands need to take a new approach to keep them interested.
more...
No comment yet.
Scooped by Armand Mazloumian
Scoop.it!

Top Influencer Tells Us What to Make of the New KOL Rules | Jing Daily

Top Influencer Tells Us What to Make of the New KOL Rules | Jing Daily | Inside Luxury China | Scoop.it
With the recent news about the KOL rules and the ban on web-casting services on Weibo, we reached out to a top KOL who shed some light on the issues.
more...
No comment yet.
Scooped by Armand Mazloumian
Scoop.it!

En Chine aussi les marques ont recours aux stars des réseaux sociaux

En Chine aussi les marques ont recours aux stars des réseaux sociaux | Inside Luxury China | Scoop.it
Actualité médias : L'Occident a ses blogueurs et Instagrameurs qui influent sur la mode. Dans l'Empire du Milieu, les « wanghong » font la pluie et le beau temps sur les réseaux sociaux. (#840527)
more...
No comment yet.
Scooped by Armand Mazloumian
Scoop.it!

Internet Celebrities Angelababy, Papi Jiang are China’s Youngest Philanthropists

Internet Celebrities Angelababy, Papi Jiang are China’s Youngest Philanthropists | Inside Luxury China | Scoop.it
With a donation of US$3.1 million, 30-year-old online sensation Papi Jiang was named China’s youngest philanthropist, according to the Hurun Research Institute’s Philanthropy List 2017. The Hurun Research Institute’s Philanthropy List 2017, which is in its 14th iteration, ranks the Chinese mainland’s 100 “most generous individuals” based on the value of their cash (or cash equivalent) donations from April
more...
No comment yet.
Scooped by Armand Mazloumian
Scoop.it!

3 ways Chinaccelerator Batch 11 startups monetize with KOL marketing - TechNode

3 ways Chinaccelerator Batch 11 startups monetize with KOL marketing - TechNode | Inside Luxury China | Scoop.it
Chinaccelerator unveiled its Batch 11 startups at their demo day on June 14th in Shanghai. Graduates of previous batches include: Shopal, helping retailers connect with Chinese investors BitMEX, a commercially successful company enabling people in China to invest in global investment vehicles via bitcoin that recorded US$ 70 million USD volume, Chozun, helping global travelers to …
more...
No comment yet.
Scooped by Armand Mazloumian
Scoop.it!

WOW! China Shuts Down Harper's Bazaar and 24 Others on WeChat!

WOW! China Shuts Down Harper's Bazaar and 24 Others on WeChat! | Inside Luxury China | Scoop.it
Fashion magazine Harper's Bazaar was among 25 WeChat accounts shut down by China's internet authorities in a wider crackdown on independent media.
more...
No comment yet.
Scooped by Armand Mazloumian
Scoop.it!

New Anti-Corruption Efforts Track Chinese Bank Card Transactions Abroad

New Anti-Corruption Efforts Track Chinese Bank Card Transactions Abroad | Inside Luxury China | Scoop.it
New anti-corruption regulations from the State Administration of Foreign Exchange stipulate that Chinese banks report foreign transactions exceeding US$147.
more...
No comment yet.
Scooped by Armand Mazloumian
Scoop.it!

Why Are Beauty Brands So Obsessed With Microinfluencers Right Now?

Why Are Beauty Brands So Obsessed With Microinfluencers Right Now? | Inside Luxury China | Scoop.it
This advertising trend is changing the game.
more...
No comment yet.
Scooped by Armand Mazloumian
Scoop.it!

Influencer posts are 8 times more popular than brand posts in China

Influencer posts are 8 times more popular than brand posts in China | Inside Luxury China | Scoop.it
Armand Mazloumian's insight
more...
No comment yet.
Scooped by Armand Mazloumian
Scoop.it!

Chinese Power Bloggers ‘Wang Hong’ Disappear All at Once

Chinese Power Bloggers ‘Wang Hong’ Disappear All at Once | Inside Luxury China | Scoop.it
Internet and media celebrities, known as Wang Hong, who were considered great influencers in marketing to the Chinese market, have disappeared. Beauty product manufacturers, which made every effort to secure Wang Hong with hundreds of thousands of online fans last year, have stopped their marketing campaigns due to the THAAD issue this year.
more...
No comment yet.
Scooped by Armand Mazloumian
Scoop.it!

Business et dépôt de marque en Chine ou Dépôt de marque et Business? - Chine Magazine

Business et dépôt de marque en Chine ou Dépôt de marque et Business? - Chine Magazine | Inside Luxury China | Scoop.it
Business et dépôt de marque en Chine ou Dépôt de marque et Business ? La réponse parait évidente ! "Mais ce n’est en réalité pas tout le temps le cas"
more...
No comment yet.
Scooped by Armand Mazloumian
Scoop.it!

Chinese mainland Tourists World’s biggest Spenders

Chinese mainland Tourists World’s biggest Spenders | Inside Luxury China | Scoop.it
Chinese mainland travelers are a major driving force for global tourism, according to a report released by China's leading online travel agency Ctrip and a Chinese think tank, the Center for China and Globalization.
more...
No comment yet.
Scooped by Armand Mazloumian
Scoop.it!

Converging Consumer Values in China and the US create Millennials without Borders

Converging Consumer Values in China and the US create Millennials without Borders | Inside Luxury China | Scoop.it
Take millennials in China and the United States. If you want insight into Chinese millennials, you’re better off looking to their American peers than their Chinese parents.
more...
No comment yet.
Scooped by Armand Mazloumian
Scoop.it!

Will the Social Media Crackdown in China Affect Luxury Brands?

Will the Social Media Crackdown in China Affect Luxury Brands? | Inside Luxury China | Scoop.it
In the wake of the crackdown on social media accounts in China, we interviewed an industry insider to understand if luxury brands should be concerned.
more...
No comment yet.
Scooped by Armand Mazloumian
Scoop.it!

In China, universities teach how to go viral online

In China, universities teach how to go viral online | Inside Luxury China | Scoop.it
Hordes of millennials are speaking directly to the country's 700 million smartphone users, learning how to stream their lives to lucrative effect
more...
No comment yet.
Scooped by Armand Mazloumian
Scoop.it!

Feiping Chang, bloggeuse chinoise : la robe de mariée qui fait le buzz sur Instagram... c'est celle-ci !

Feiping Chang, bloggeuse chinoise : la robe de mariée qui fait le buzz sur Instagram... c'est celle-ci ! | Inside Luxury China | Scoop.it
Vous ne connaissez peut-être pas Feiping Chang et pourtant
more...
No comment yet.
Scooped by Armand Mazloumian
Scoop.it!

This Startup Helps KOLs Run Their E-Commerce Business

This Startup Helps KOLs Run Their E-Commerce Business | Inside Luxury China | Scoop.it
A Chinese startup has raised over $4 million to help fashion bloggers sell luxury goods through their own social media channels.
more...
No comment yet.
Scooped by Armand Mazloumian
Scoop.it!

Social Media Helping Estee Lauder Grow Its Presence In China

Social Media Helping Estee Lauder Grow Its Presence In China | Inside Luxury China | Scoop.it
When Estee Lauder acquired Becca Cosmetics and Too-Faced last year, the primary objective was to capture the millennial beauty users of its largest market, North America. However, these brands could also help to improve the company’s sales growth in other important markets in the future.
more...
No comment yet.
Scooped by Armand Mazloumian
Scoop.it!

A Word of Caution: Choose Your China Ambassadors Wisely

A Word of Caution: Choose Your China Ambassadors Wisely | Inside Luxury China | Scoop.it
In this month’s China Edit, how an unsuitable brand ambassador can have serious repercussions, and why China’s mobile payments can no longer be ignored.
more...
No comment yet.
Scooped by Armand Mazloumian
Scoop.it!

The biggest mistake brands make on Tmall: PwC

The biggest mistake brands make on Tmall: PwC | Inside Luxury China | Scoop.it
Sixty-two percent of Chinese consumers use Tmall as a search and discovery engine for products, compared to 39 percent of global consumers who do the same on Amazon.
more...
No comment yet.
Scooped by Armand Mazloumian
Scoop.it!

Chinese Influencers are Proving a Hot Commodity Among Western Luxury Brands

Chinese Influencers are Proving a Hot Commodity Among Western Luxury Brands | Inside Luxury China | Scoop.it

Zhang Dayi, Papi Jiang, Wang Tao, Fil Xiaobai, twins Viviandan and Miumiu, Ma Jianguo, Angelababy, and Aikeli Li. While these names may not mean much – or anything at all – to the average Western consumer, they wield a wild amount of influence in Eastern markets, and these Chinese influencers are giving their western counterparts a run for their money.

more...
No comment yet.
Scooped by Armand Mazloumian
Scoop.it!

Five Hong Kong celebrities who had children later in life

Five Hong Kong celebrities who had children later in life | Inside Luxury China | Scoop.it
As more Hong Kong women delay starting a family, City Weekend looks at the celebrity mums having babies after making thei
more...
No comment yet.