China Digital Marketing
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China Digital Marketing
Chinese digital news, trends and data
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Google Now Warns About Censored Links in China

Google Now Warns About Censored Links in China | China Digital Marketing | Scoop.it
Google has started notifying users in China when they use search terms which are censored by the Chinese government.
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BCG - China’s Digital Generations 2.0

BCG - China’s Digital Generations 2.0 | China Digital Marketing | Scoop.it

China’s Internet user base reached 384 million in 2009, more than in the U.S. and Japan combined, and is expected to top 650 million by 2015. One of the most significant changes in online behavior in China is the embrace of e-commerce: some 8 percent of the Chinese population shopped online in 2009, projected to reach 19 percent in 2012. Any company committed to engaging Chinese consumers will need to grasp the trends and implications of their Internet-usage patterns

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Understanding social media in China - McKinsey Quarterly

Understanding social media in China - McKinsey Quarterly | China Digital Marketing | Scoop.it
The world’s largest social-media market is vastly different from its counterpart in the West. Yet the ingredients of a winning strategy are familiar. A McKinsey Quarterly Marketing & Sales article.
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