China Digital
250 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Scooped by Digital China
Scoop.it!

Luxury brands underinvested in digital marketing in China: L2

Luxury brands underinvested in digital marketing in China: L2 | China Digital | Scoop.it
CHINA – Almost half of prestige brands evaluated in China are underinvested in digital marketing, according to the digital think tank L2’s latest report.
more...
No comment yet.
Scooped by Digital China
Scoop.it!

Tencent and social media in China

Tencent and social media in China | China Digital | Scoop.it

Rory Cellan-Jones visits the studios of Tencent in China, one of the country's largest social media companies

more...
No comment yet.
Scooped by Digital China
Scoop.it!

Two-thirds of China Social Media Users Follow Brands

Two-thirds of China Social Media Users Follow Brands | China Digital | Scoop.it

Two-thirds of China internet users following brands on social media—the highest percentage among all surveyed countries

more...
No comment yet.
Scooped by Digital China
Scoop.it!

Alipay Beta- testing New Mobile Financial Service, More than A Passbook Clone

Alipay Beta- testing New Mobile Financial Service, More than A Passbook Clone | China Digital | Scoop.it

Alipay begins beta-testing the rumored Passbook-like service, called Ka Bao, today. Similar to Apple’s Passbook, local coupons, digital tickets or membership cards can be added to Ka Bao.

more...
No comment yet.
Scooped by Digital China
Scoop.it!

Spotlight on China: media and entertainment

Spotlight on China: media and entertainment | China Digital | Scoop.it

Demand for M&E content – both traditional and digital – is surging, and all of China’s M&E sectors are growing. The vibrant M&E industry is expanding more rapidly than the country’s economy as a whole.

more...
No comment yet.
Scooped by Digital China
Scoop.it!

Why Digital Commerce Rules in China « Red Luxury

Why Digital Commerce Rules in China « Red Luxury | China Digital | Scoop.it

Desmond Bateman, the strategic planning director at digital agency Isobar, sees the growing predilection of online shopping among Chinese consumers. “Marketers can no longer ignore digital,” he says, “It’s a world they must embrace if they are to seize market share that their future and stability demands.”

more...
No comment yet.
Scooped by Digital China
Scoop.it!

Chinese Netizens’ Preference on Weibo, SNS and LBS

Chinese Netizens’ Preference on Weibo, SNS and LBS | China Digital | Scoop.it

Weibo users are more open and more willing to share than that on SNS and LBS while SNS users would like to show their true identity

more...
No comment yet.
Scooped by Digital China
Scoop.it!

Sina Weibo Challenges LinkedIn in China with New Business Social Network

Sina Weibo Challenges LinkedIn in China with New Business Social Network | China Digital | Scoop.it

Sina’s (NASDAQ:SINA) newest attempt at monetizing Weibo is a business social network that's currently in invite-only beta mode...

more...
No comment yet.
Scooped by Digital China
Scoop.it!

Charity on Social: Social media’s personal touch

Charity on Social: Social media’s personal touch | China Digital | Scoop.it

Charities in China are tapping into a sense of community among the country’s growing social media users.

more...
No comment yet.
Scooped by Digital China
Scoop.it!

The Social Nature of Health in China

The Social Nature of Health in China | China Digital | Scoop.it

On average, patients in China have about 3 minutes with their doctor during a routine visit, and doctors often see more than 100 patients each day.

more...
No comment yet.
Scooped by Digital China
Scoop.it!

The China Connection: How do China’s social networks measure up to those in the West?

The China Connection: How do China’s social networks measure up to those in the West? | China Digital | Scoop.it

In China connections mean power, so it is no surprise that social media have become such big business here. For many, the networking landscape in the East is a mystery. But how do these Chinese sites compare with what we have in the West? Are social media sites in China really that different?

more...
No comment yet.
Scooped by Digital China
Scoop.it!

Is the Chinese netizenry cosmopolitan, educated, and informed? (Part I)

Is the Chinese netizenry cosmopolitan, educated, and informed? (Part I) | China Digital | Scoop.it

Yes, says Chao in her recent article Five Myths about the Chinese Internet that appeared in Foreign Policy.

more...
No comment yet.
Scooped by Digital China
Scoop.it!

What is Your Social Media Strategy for China?

What is Your Social Media Strategy for China? | China Digital | Scoop.it

With internet usage tightly controlled in China, you may be hesitant to embark on a social media campaign, however Dr. Andre Bates explains how a regional approach can pay dividends.

more...
No comment yet.
Scooped by Digital China
Scoop.it!

Tencent and the self-censored net

Tencent and the self-censored net | China Digital | Scoop.it

It's home to the world's biggest internet population, many of them mad keen on social networking. But China blocks access to Facebook, Twitter and YouTube.

more...
No comment yet.
Scooped by Digital China
Scoop.it!

How the internet savvy are slipping under China's criticism radar

How the internet savvy are slipping under China's criticism radar | China Digital | Scoop.it

The Dalai Lama, Ai Weiwei, Liu Xiaobo and Tiananmen Square. When the  international community brings up ''human rights'' with China, the story plays  out with a script so familiar one need only swap the names from last month's  story.

more...
No comment yet.
Scooped by Digital China
Scoop.it!

Chinese Craigslist Clones are in trouble, but not dead.

Chinese Craigslist Clones are in trouble, but not dead. | China Digital | Scoop.it

I did a moving sale two months ago, putting up all the stuff on Ganji.com, one of the leading classifieds sites in China.

more...
No comment yet.
Scooped by Digital China
Scoop.it!

Aegis Acquires Large Digital Agency OMP in China

Aegis Acquires Large Digital Agency OMP in China | China Digital | Scoop.it

Aegis group is buying chinese digital agency omp, where may tse wing yee, named one of ad age's women to watch in china this year, is a top executive

more...
No comment yet.
Scooped by Digital China
Scoop.it!

China’s Youku sees Q3 revenues rise 84%, but losses double to $14.6m following Tudou merger

China’s Youku sees Q3 revenues rise 84%, but losses double to $14.6m following Tudou merger | China Digital | Scoop.it

Chinese online video giant Youku completed its merger with Tudou in August and, in what is its last standalone financial report, third quarter revenues hit $76.9 million (RMB483.5 million)

more...
No comment yet.
Scooped by Digital China
Scoop.it!

The rising impact of social media

The rising impact of social media | China Digital | Scoop.it

The recent Israel-Palestine conflict has highlighted the importance of new media in a war. On Nov 14, Israeli defense forces launched "Operation Pillar of Defense" both on the traditional and virtual battlefields, with the Palestinians fighting back on both fronts. It is thus more than evident that social media have become the second front in the Israeli-Palestinian conflict.

more...
No comment yet.
Scooped by Digital China
Scoop.it!

East and West, Best-Fit is the Most Important

East and West, Best-Fit is the Most Important | China Digital | Scoop.it

People in China always say “East and West, home is the best.” But when it comes to social media engagement in these markets, this saying should be changed to: East and West, best-fit is the most important.

more...
No comment yet.
Scooped by Digital China
Scoop.it!

Ecommerce, search and social media in China by the numbers [Infographic]

Ecommerce, search and social media in China by the numbers [Infographic] | China Digital | Scoop.it

We're a fairly skeptical bunch when it comes to infographics. While we love the idea of telling a story visually, we believe that the originality is long gone and it is a medium that ...

more...
No comment yet.
Scooped by Digital China
Scoop.it!

GroupM China launches mLab

GroupM China launches mLab | China Digital | Scoop.it

WPP’s GroupM China has launched a new digital experience centre, mLab, to provide its network of media agencies and its clients with augmented online-offline digital support.

more...
No comment yet.
Scooped by Digital China
Scoop.it!

First B2C Site Launched on Weixin Open Platform

First B2C Site Launched on Weixin Open Platform | China Digital | Scoop.it

The Weixin monetization move just went a bit further with the introduction of MFHui.com, a cosmetics vertical, into its Weixin Mall, which means Weixin users now can directly purchase personal care products from the communicating tool that they usually used to audio chat with friends or to find strangers nearby for a random and pointless chat.

more...
No comment yet.