China connection : digital in China
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Top Ways to Maximize Your Online Brand Presence in China

Top Ways to Maximize Your Online Brand Presence in China | China connection : digital in China | Scoop.it
Online shoppers in China are increasingly relying on the Internet for product information according to a recent study by the Boston Consulting Group.

BCG projects the number of Chinese online shoppers to rise to 380 million by 2016 up from 145 million in 2010. But the Internet serves as more tha
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China Connect 2014: 10 Facts & Figures - CHINA CONNECT - Paris, March 6-7, 2014 / Marketing, Digital and Mobile in China Brought to Paris

China Connect 2014: 10 Facts & Figures - CHINA CONNECT - Paris, March 6-7, 2014 / Marketing, Digital and Mobile in China Brought to Paris | China connection : digital in China | Scoop.it
Following China Connect 4th edition, 10 infos & datas to keep in mind 1/ 80 000 new consumers join every day the Chinese Emerging Middle Class which will increased from 125m to 356 million in 2020 (source: ZenithOptimedia China) 2/ 25 % market share in 18 months : 360 stands out as the 2nd search engine behind the historical leader, Baidu whose market share declined from 73 % in January 2013 to 59 % in January 2014. Sogou is 3rd, with 13 % market share (source: Datawords, CNNZ ) 3/ 18 minutes, the time spent daily on Chinese ” twitter” Weibo vs messaging WeChat (9’), or 2 times more (source: Read More...
athenaisdelime's insight:

The 10 facts on China digital business:

- SEO: 360.cn is just behind Baidu.cn search engine

- mobile vertical communities are fast-emerging

- "best value for money" is #1 to motivate loyalty

- Beauty is an essential part of the "social mobility"

...

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M-Commerce May Become the Primary Way Chinese Shop on the Internet

M-Commerce May Become the Primary Way Chinese Shop on the Internet | China connection : digital in China | Scoop.it
Online retailers are racing to market their products to China's 1.1 billion mobile phone subscribers.

Many of the merchants who appear on Internet Retailer's newly released China 500 list of top-ranking e-retailers are making a play for this considerable market.

The mobile market increased
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Le marketing digital comme arme de guerre du e-commerce chinois

Le marketing digital comme arme de guerre du e-commerce chinois | China connection : digital in China | Scoop.it
Une croissance annuelle moyenne de +71 % de 2009 à 2012* : l’e-commerce chinois n’a pas à rougir de ses résultats. Et avec de plus en plus d’internautes dans le pays et un pouvoir d’achat en hausse constante, cette tendance ne devrait pas faiblir.
athenaisdelime's insight:

"un épicier en ligne a eu des idées de génie.
Le groupe Yihaodian,(...) a (...) innové lors d’une campagne d’affichage de ses linéaires en grandeur nature sur les quais du métro de Shanghai. Il suffisait de faire son marché en scannant les QR codes avec son mobile en attendant la rame de métro pour être livré dans les deux heures."

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How Important is Getting on the Chinese Tourist’s ‘Shopping List’?

How Important is Getting on the Chinese Tourist’s ‘Shopping List’? | China connection : digital in China | Scoop.it
Chinese travelers have long become equated with their extensive shopping lists. Getting onto the luxury shopping list used to be top priority for luxury executives. How has this list changed as luxury matures in China?

Women traveling for the first time have between 2 and 30 items carefully
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Retail is Still the Most Powerful Way Chinese Experience Luxury Brands

Retail is Still the Most Powerful Way Chinese Experience Luxury Brands | China connection : digital in China | Scoop.it
Luxury brands hoping to gain a foothold in China should still direct their energies toward retail stores, a venue that remains important to Chinese consumers in particular.
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Vendeur augmenté : “Aujourd’hui, qui peut se permettre de dire non à un client ? ”

Vendeur augmenté : “Aujourd’hui, qui peut se permettre de dire non à un client ? ” | China connection : digital in China | Scoop.it

Interviewé sur DarkPlanneur.tv, Catherine Barba explique en quoi le rôle du vendeur est primordial pour améliorer la performance commerciale des points de ventes et pourquoi il désormais absolument nécessaire de donner plus de choix en terme de...


Via Nicolas Prigent
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Despite Slowdown, the Cult of Luxury Grows in China

Despite Slowdown, the Cult of Luxury Grows in China | China connection : digital in China | Scoop.it
Chinese consumers are perhaps more eager than anyone else around the world to latch onto global wealth trends. China is the country with the world’s largest number luxury buyers, accounting for some 29% of the global market. The country’s one million millionaires and more than 120 billionaires
athenaisdelime's insight:

"Chinese consumers are now purchasing more luxury goods abroad"

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Chinese Online Cosmetics Retailer Jumei Eyes US IPO

Chinese Online Cosmetics Retailer Jumei Eyes US IPO | China connection : digital in China | Scoop.it
Chinese cosmetics retailer Jumei.com has plans for an initial public offering in the US, reports The Wall Street Journal.

The Beijing-based company sells cosmetics brands such as Dior and Lancome, generally through flash sales on the Internet and mobile apps.

The IPO, which is expected later
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What Are Chinese Luxury Shoppers Buying Online?

What Are Chinese Luxury Shoppers Buying Online? | China connection : digital in China | Scoop.it
According to a recent study from consulting firm KPMG over 50 percent of the Chinese shoppers surveyed bought cosmetics online by far the most popular category. This is followed by womens shoes apparel bags and accessories.


Cosmetics was the top category bought by online consumers from tie
athenaisdelime's insight:

53% of the Chinese shoppers buy COSMETICS online !

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chuangyilife.com: Discovery > Travelier Collection | the art of living

chuangyilife.com: Discovery > Travelier Collection | the art of living | China connection : digital in China | Scoop.it
chuangyilife.com is a bilingual website that inspires people in the art of living through good design. It is an international website with a Chinese touch.
athenaisdelime's insight:

Chuangyilife presents its new choice of hotels-to-stay in Europe.

 

Hotels choosen with a Chinese & international touch:

 

"We choose these hotels very carefully : each of them are “special” with its own history and spirit. They are located in an appealing destination surrounded by an exquisite environment"

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Lane Crawford Adds to China Portfolio with New Chengdu Store

Lane Crawford Adds to China Portfolio with New Chengdu Store | China connection : digital in China | Scoop.it
Considered the gateway to Western China and one of China's fastest-growing luxury markets, Chengdu now has a Lane Crawford, the iconic Hong Kong luxury department store.

Located in the new Chengdu International Finance Square, the 82,000 square foot store, the same size as Lane Crawford's
athenaisdelime's insight:

The best HK concept-store opens its 3rd shop in China in Chengdu, (definitely, the new place to be in China!)

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Chinese Cities with the Most Luxury Market Potential

Chinese Cities with the Most Luxury Market Potential | China connection : digital in China | Scoop.it
Beijing, Shanghai, Guangzhou and Shenzhen have long been recognized as the “blue-chip” cities for luxury retailers to expand into, but with market maturity and saturation, the big question is: which cities are best for luxury retail expansion in 2014?

As the competition in retail markets in
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E-Commerce Provides Cheap Access to China’s Lower Tier Cities

E-Commerce Provides Cheap Access to China’s Lower Tier Cities | China connection : digital in China | Scoop.it
Low-priced, high-speed smartphones are driving explosive growth in online purchases among the residents of China's smaller cities and rural areas, which is causing international brands to rethink their business strategies in China, according to BusinessWeek.

China's relaxing of restrictions in
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Les e-commerçants chinois devront offrir les retours de produits après le 15 mars

Les e-commerçants chinois devront offrir les retours de produits après le 15 mars | China connection : digital in China | Scoop.it
Certaines catégories de produits sont cependant exclues. Les e-commerçants chinois devront offrir à leurs clients la possibilité…
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China leads department store rebound

China leads department store rebound | China connection : digital in China | Scoop.it
The global department store market is predicted to grow by 22.2 per cent to $100 billion in the five years to 2019.

And according to a study by research house Verdict, 30 per cent of all department store sales will be made in China, owing to rising affluence, increasing urbanisation and expansion
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Hermès Defies Luxury Trend as China Sales Strong

Hermès Defies Luxury Trend as China Sales Strong | China connection : digital in China | Scoop.it
Hermès is bucking the slowdown in the luxury-goods sector with its top-of-the-heap prices. The maker of Kelly bags costing thousands of euros said on Thursday that fourth-quarter sales grew 4.6% to €1.09 billion ($1.48 billion) on robust demand in China and among local consumers in Europe,
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The Many Faces of the Chinese Luxury Consumer

The Many Faces of the Chinese Luxury Consumer | China connection : digital in China | Scoop.it
How do you describe the Chinese luxury consumer? It depends.

Bain & Co and Redburn categorize luxury consumers by certain shared characteristics in their latest report, which also reveals some interesting insights on the Chinese luxury consumer.

There are an estimated 300 million luxury
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