chillPR
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chillPR
documenting the evolution of PR, @chillEmpress http://linkd.in/chillEjM empress@chillmedianorth.com
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Scooped by Elissa Jane Mastel aka chillEmpress of Marketing
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8 words that may not mean what you think they mean

8 words that may not mean what you think they mean | chillPR | Scoop.it
Inspired by ‘The Princess Bride,’ the author sets us straight on the appropriate way to use common words.
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Pimp Your Press Release | Social Media Strategy | Online PR | Proactive Report | Sally Falkow

Pimp Your Press Release | Social Media Strategy | Online PR | Proactive Report | Sally Falkow | chillPR | Scoop.it
A recent survey of UK  journalists showed us that press releases are still the #1 source for corporate news. However, what journalists need has changed dramatically.
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Dear PR Peeps: please read this *really great* PR pitch! (And what he was pitching) | What's Next Blog

Dear PR Peeps: please read this *really great* PR pitch! (And what he was pitching) | What's Next Blog | chillPR | Scoop.it
If you want to learn how to pitch effectively, please read this pitch from Rob Toledo of Distilled Creative. It’s one of the best I’ve ever received.
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Content Dilution (and How to Avoid It) | Social Media Explorer

Content Dilution (and How to Avoid It) | Social Media Explorer | chillPR | Scoop.it
In the rush to join the content marketing revolution, are we focusing too much on the marketing and not enough on the content?
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The Flack: Cool PR Tools

The Flack: Cool PR Tools | chillPR | Scoop.it

I've been tinkering of late with several tools for PR pros, and thought I'd share my observations. No I don't intend to extoll the purported PR value of Pinterest. My ears did perk when I learned that the hyperbolic social-pinning site reportedly is now the biggest traffic driver to women's magazine websites. Mashable's Lauran Indvik notes:

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You don’t need the press to get the word out anymore | Articles

You don’t need the press to get the word out anymore | Articles | chillPR | Scoop.it
Are you still hoping the media picks up your press release? Stop fretting and try something new, immediately.
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What PR pros need to know about Facebook Timeline for brands | Articles

What PR pros need to know about Facebook Timeline for brands | Articles | chillPR | Scoop.it
Facebook is poised to roll out its Timeline feature for brands this week. Are you prepared?
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5 Key Trends Supercharging Today's Digital PR

5 Key Trends Supercharging Today's Digital PR | chillPR | Scoop.it
In 2012, Social Media will move beyond growth to saturation. This means that digital public relations is changing quickly.
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The most overused jargon in press release headlines | Articles

The most overused jargon in press release headlines | Articles | chillPR | Scoop.it
Everything PR pros wanted to know about headlines but were afraid to ask.
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FedEx Gets Crisis Management Right

FedEx showed some solid crisis management strategy with its response to the infamous "monitor tossing" YouTube video.
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"the five stages of a PR disaster" cartoon | Tom Fishburne: Marketoonist

"the five stages of a PR disaster" cartoon | Tom Fishburne: Marketoonist | chillPR | Scoop.it
I started sketching this cartoon weeks ago after hearing that Carnival offered a voucher for 30% off future cruises to passengers of the Costa Condordia. Coincidentally this was before last week's dramatic blunders of Susan G Komen for the Cure.
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Are Your Titles Irresistibly Click Worthy & Viral?!

Are Your Titles Irresistibly Click Worthy & Viral?! | chillPR | Scoop.it
Recently, Rand did one of the best Whiteboard Fridays I've seen in a while (I do watch all of them) about increasing the likelihood of your content going viral.
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Get Content-Centric, Or Be Disrupted In Search And Social

Get Content-Centric, Or Be Disrupted In Search And Social | chillPR | Scoop.it
My friend Gini Dietrich (who we featured in our latest digital marketing blogs list) recently published a post sharing 10 content ideas.  But that's not actually what I want to talk about today.
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Five Ways to Ruin Your Innovation Process

Five Ways to Ruin Your Innovation Process | chillPR | Scoop.it
Most companies sabotage their own innovation processes without meaning to. I've noticed five tell-tale signs of this syndrome, which I recently described during a talk to the Columbia Media Forum. 1. Innovation is episodic.
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Embiggen your vocabulary: 10 coinages from ‘The Simpsons’ | Articles

Embiggen your vocabulary: 10 coinages from ‘The Simpsons’ | Articles | chillPR | Scoop.it
Try dropping one of these terms—such as ‘dumbening’ or ‘word hole’—into your next writing project.
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5 ways to add hours to your writing day | Articles

5 ways to add hours to your writing day | Articles | chillPR | Scoop.it
Making the most of off-hours and snippets of time will make you more facile and prolific.
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Public relations as a promotional industry : PR CONVERSATIONS

Public relations as a promotional industry : PR CONVERSATIONS | chillPR | Scoop.it

It is hard not to believe the PRSA’S #prdefined initiative has resulted in three proposed definitions supporting public relations as a profession. Any reference to persuasive or promotional aspects of the occupation have been filtered out in preference to the more status-oriented relationship...

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PRSA: Is Anyone Listening To Your Public Relations Definition?

PRSA: Is Anyone Listening To Your Public Relations Definition? | chillPR | Scoop.it

Following an earlier article I wrote about the definition of Public Relations, Keith Trivitt, Associate Director of the Public Relations Society of America (PRSA) wrote that after all of PRSA’s work on the definition of public relations, and the similarity of their definition and mine, the definition came from “...working with our global industry partners and the profession in developing this new, modern definition of public relations. It came about from a comprehensive public process that involved a crowd sourcing phase, public comment period and a two-week public vote.”

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Public Relations Redefined and Deconstructed :: PR News

Public Relations Redefined and Deconstructed :: PR News | chillPR | Scoop.it
PRSA released its new definition for public relations on March 3, and we spoke with PRSA CEO Gerry Corbett and two PR News Advisory Board members to provide context on the new definition.
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12 Most Productive, Low-Cost Ways to Influence the Media | 12 Most

12 Most Productive, Low-Cost Ways to Influence the Media | 12 Most | chillPR | Scoop.it
Becky Gaylord gives you the 12 Most Productive, Low-Cost Ways to Influence the Media...
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PR News Poll: Wikipedia Mostly Unexplored By PR Pros :: PR News

PR News Poll: Wikipedia Mostly Unexplored By PR Pros :: PR News | chillPR | Scoop.it
PR News asked its online community whether they had ever ever edited their brand\'s or their clients\' Wikipedia pages.
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How To Make Yourself More Attractive to Potential Partners

How To Make Yourself More Attractive to Potential Partners | chillPR | Scoop.it
About once a week I receive an email or phone message that goes something like this: “I really like your site, I think we have a lot of synergies, we should get on the phone or go to lunch and explore ways to work together.” Now, don’t get me...
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Want People to Return Your Emails? Avoid These Words [INFOGRAPHIC] Mashable Want People to Return Your Emails? Avoid These Words [INFOGRAPHIC] | The top source for social and digital news

Next time you pen an email subject line, think twice about the words you're using.
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Blog | Make Your Email Marketing Campaigns Better By Making Them Smaller | Greteman Group

Blog | Make Your Email Marketing Campaigns Better By Making Them Smaller | Greteman Group | chillPR | Scoop.it
Greteman Group | The issue with email marketing has nothing to do with the medium itself. It’s the fact that in most cases it’s done so ineffectively.
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Influential Marketing Blog: How “HateSurfing” Can Help Your Small Business

Influential Marketing Blog: How “HateSurfing” Can Help Your Small Business | chillPR | Scoop.it
Most of us have heard the statistic that it is about ten times more likely that someone will post a comment online about a negative experience than a positive one. It is not hard to believe if we just imagine...
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