Marketing to Children
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Marketing to Children
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Vintage Ads for Libraries and Reading

Vintage Ads for Libraries and Reading | Marketing to Children | Scoop.it

Curating eclectic interestingness from culture's collective brain...some vintage ads and posters for all books. Delightfully colorful and brimming with endearingly bad copywriting, these mid-century gems will bring back memories.


Via Karen Bonanno, Lourense Das
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LEGO’s New ‘Friends’ Line for Girls: Offensive? | Healthland | TIME.com

LEGO’s New ‘Friends’ Line for Girls: Offensive? | Healthland | TIME.com | Marketing to Children | Scoop.it
Lego’s new building set for girls is sparking outrage among gender-equality advocates.
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Free kit helps you turn off the tube | Parenting tips blog for Tampa Bay Moms: Whoa! Momma | Tampa Bay Times

Free kit helps you turn off the tube | Parenting tips blog for Tampa Bay Moms: Whoa! Momma | Tampa Bay Times | Marketing to Children | Scoop.it

Raising children isn't easy. Whoa, Momma! is here to help you with parenting tips and discussion of all parenting issues. Freebie alert! Did you know that April 30-May 6 is Screen-Free Week? The challenge is to turn off the screen media for a week and see if you and your imagination are changed. New this year: You can download a free Screen-Free Week Organizers Kit to help you plan that week. It is a 68-page guide filled with fact sheets, activities, pledge cards and more. This could be a great thing for teachers too.

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“Mom, I’m Fat:” One Mother’s Inspired Response to Her 7 Year Old « Rachel Simmons

“Mom, I’m Fat:” One Mother’s Inspired Response to Her 7 Year Old « Rachel Simmons | Marketing to Children | Scoop.it
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#Liberate LEGO!

#Liberate LEGO! | Marketing to Children | Scoop.it
When LEGO announced that after four years of marketing research, the best they could come up with was a thinner, pinker version of their product, I laughed. My first reaction wasn't outrage, but incredulity.
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Momma Data: Debunking Children's Health News: Gender Neutral Toys: Taming the Playroom One Pink Lego at a Time?

Momma Data: Debunking Children's Health News: Gender Neutral Toys: Taming the Playroom One Pink Lego at a Time? | Marketing to Children | Scoop.it

The roiling cauldron of gender stereotypes is much more insidious than a mere prettified set of Legos. It's the subtle messages and interactions that make a girl gifted at math say she's not good at math - my own daughter, circa 3rd grade. I'm still trying to figure that one out. From early on I've modeled it, lived it, spooned the ooze into the beaker from the kiddie science kit, spoken out against it, ranted against the stereotype that boys are inherently better at math and science - even told my kids that in more progressive countries (e.g., Denmark) there are no gender differences in math and science - and still the pernicious idea took hold of my daughter's confidence.

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Should Children’s Toys Be Separated by Gender?

Should Children’s Toys Be Separated by Gender? | Marketing to Children | Scoop.it
Should Children’s Toys Be Separated by Gender?
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Proof in Study: Math App Improves Test Scores (And Engagement) | MindShift

Proof in Study: Math App Improves Test Scores (And Engagement) | MindShift | Marketing to Children | Scoop.it

"The app Motion Math, which teaches players about fractions, commissioned an independent study with 122 fifth-graders and came up with some encouraging results. According to the report, released by GameDesk, showed that fifth graders’ fractions test scores improved an average of over 15% after playing Motion Math for 20 minutes daily over a five-day period, a significant increase compared to a control group."

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Pink Stuff: Little Girl In Toy Store Rails Against Gender Stereotypes (VIDEO)

Pink Stuff: Little Girl In Toy Store Rails Against Gender Stereotypes (VIDEO) | Marketing to Children | Scoop.it
Riley has an important message for all the toy makers and marketers out there: stop trying to force pink stuff on girls. They like other colors, too.
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Stella, 4-Year-Old Dinosaur Expert, Calls Out Toy Makers (VIDEO)

Stella, 4-Year-Old Dinosaur Expert, Calls Out Toy Makers (VIDEO) | Marketing to Children | Scoop.it
Well well well, what do we have here? Looks like yet another toy maker that thinks it can whip up a quick 3D Movable Triceratops Puzzle without paying attention to anatomical accuracy.
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The New Year... Starring Legos | Daddy's in Charge?

The New Year... Starring Legos | Daddy's in Charge? | Marketing to Children | Scoop.it
The New Year...Starring Legos http://t.co/PcwLHJJg via @DaddysinCharge...
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New LEGO girls' line is offensive, some say

New LEGO girls' line is offensive, some say | Marketing to Children | Scoop.it
Lego toys have always seemed pleasantly gender-neutral. Perhaps that's why the new Lego Friends line for girls has triggered a fair bit of protest from some health and equal-rights...
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Letter from 14 yr old girl to Lego

Letter from 14 yr old girl to Lego | Marketing to Children | Scoop.it
Ann Garth sent Reel Girl a copy of her excellent letter. Here it is:

Dear Lego,
My name is Ann Garth, I am 14 years old, and I love Legos. Some of my fondest memories of preschool are of the gi...
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Concerns with marketing to children

Concerns with marketing to children | Marketing to Children | Scoop.it
It is coming, but will I buy it? I've been reflecting on the impact of marketing to children through the years. It used to be through only the educator's perspective but now I also reflect on it th...
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Peggy Orenstein | Cinderella Ate My Daughter

Peggy Orenstein | Cinderella Ate My Daughter | Marketing to Children | Scoop.it
Peggy Orenstein is an award-winning writer, editor and speaker about issues affecting girls and women.
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Rainbow: In defense of Lego for girls - Omaha.com

Rainbow: In defense of Lego for girls - Omaha.com | Marketing to Children | Scoop.it
There's something basically unsettling about the phrase "Lego for girls."...
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Should Lego Be Gender-Free — or Just Less Complicated?

Should Lego Be Gender-Free — or Just Less Complicated? | Marketing to Children | Scoop.it
I don't exactly regret my initial enthusiasm for Lego Friends. But I do regret my willingness to overlook the doggedness of marketers.
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Is Lego Stereotyping Girls with New Product Line? | MindShift

Is Lego Stereotyping Girls with New Product Line? | MindShift | Marketing to Children | Scoop.it

"Legos remain one of the world’s most popular and most beloved toys, and for more than 60 years, children of all ages have played with the plastic bricks. But starting January 1, a new line of Legos called Lego Friends will appear on store shelves, introducing what Lego’s CEO calls “the most significant strategic launch we’ve done in a decade.”"

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Does Stripping Gender From Toys Really Make Sense?

Does Stripping Gender From Toys Really Make Sense? | Marketing to Children | Scoop.it
A new debate over nature, nurture, toys and sex from the Lego people and their peers.
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The Look - Target's newest model is an adorable 6-year-old with Down syndrome

The Look - Target's newest model is an adorable 6-year-old with Down syndrome | Marketing to Children | Scoop.it

By Julia Rubin, Styleite
For all the controversy surrounding some child models, it gives us great pleasure to dote on the latest pint-size star.
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