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Four Facts You Need to Know About Millennials

Four Facts You Need to Know About Millennials | Child Marketing | Scoop.it

Millennials are often referred to as an “elusive generation,” but you probably know more about them than you think you do.

First, this generation consists of individuals born between 1977 and 2000.

 

Millennials have a direct annual spending power of an overwhelming $200 billion paired with an indirect spending power of $500 billion. That indirect spending power is largely due to the influence Millennials wield with their parents.

cobra youth communications's insight:

Fantastic and concise guide to the inner workings of the Millennials. Four take-aways:

 

-Millennials seek peer affirmation; opinions of friends taken into high consideration

-Utilize social media as a top source of information

-Are early adopters, especially when it comes to technology

-Are willing to support causes they believe in by buying from companies that support and champion that cause.

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10 Genius Ways to Motivate Millennials With Marketing

10 Genius Ways to Motivate Millennials With Marketing | Child Marketing | Scoop.it

Millennials are the future of your company’s bottom line. There are an estimated 79 million millennials in the US, compared to 76 million baby boomers. Individuals born between 1977 and 2000 represent the largest single group of US consumers, with a total purchasing power of around $170 billion. When it comes to digital savvy and values, millennials are significantly different than any prior generation.

 

Here are some tips for targeting your marketing strategy to the connected generation.

cobra youth communications's insight:

Geared toward a bit higher of an age demographic than I was really looking for, but offers interesting insight into the trend of consumers; shows shift from one-way communication via TV ads to interactive, inclusive ads and videos on the internet.

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Forrester Report: Change Your Marketing Approach for Generation Z

Forrester Report: Change Your Marketing Approach for Generation Z | Child Marketing | Scoop.it
According to a new report from Forrester, marketers have to change their approach when trying to engage Generation Z..
cobra youth communications's insight:

More guidance on how to properly and effectively Gen. Z-ers and why it is the way it is. The take-away? This fun-loving generation is no-nonse when it comes to the importance of honesty and transparency in advertisements targeting them. As a brand upholds their brand values, they should also strive to include these users in Instagram and Facebook contests.

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Zoltan Horvath's curator insight, November 11, 2013 5:15 AM

You have to master the complexity as this is another dimension you can affect your marketing activity

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How the “Disrupted Generation” Responds to Marketing

How the “Disrupted Generation” Responds to Marketing | Child Marketing | Scoop.it

iGen is a generation born with consumer-driven capitalism at its core and altruism at its heart. Learn more about how digital marketing must be disrupted to reach generation Z.


Via Kamal Bennani
cobra youth communications's insight:

Gives a glimpse into the skepticism of Gen. X-ers to new brands.

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