Chief Technologist Cloud Strategy
14.0K views | +0 today
Follow
 
Rescooped by Christian Verstraete from The MarTech Digest
onto Chief Technologist Cloud Strategy
Scoop.it!

Marketing automation and personalisation are key focus areas for email marketers in 2017 – new report | Econsultancy

Marketing automation and personalisation are key focus areas for email marketers in 2017 – new report | Econsultancy | Chief Technologist Cloud Strategy | Scoop.it
Asked to identify the three most important features of an email service provider’s technology platform, two-thirds (66%) selected marketing automation capability. This has now overtaken user-friendly interface (60%) as the single most important attribute of an email service provider.

The research also found that the proportion of companies who say they can send emails based on individual activities and preferences throughout the funnel at scale has almost doubled, from 8% to 15%. Almost three-quarters (71%) of companies adopting personalisation to this degree report an ‘excellent’ or ‘good’ performance from their email campaigns, compared to only 35% for companies who say they ‘are not yet working towards this’.

Personalisation (30%) is the area of email marketing where most respondents say they need to focus on during 2017, ahead of automated campaigns (28%), which was the number one priority area last year.

Despite email’s continuing ability to deliver, companies are still under-investing in this channel. The gap between sales (22%, on average) and marketing budget (15%) does not appear to be closing, which suggests that marketers are still not taking advantage of email’s ability to drive revenues. Email peaked at 16% of marketing budget in 2014, and has not made much headway since then.

Via marketingIO
more...
marketingIO's curator insight, April 19, 2017 9:19 PM

CT for the opportunity to purchase the report.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

#MarTech #DigitalMarketing

Chief Technologist Cloud Strategy
Your new post is loading...
Your new post is loading...
Rescooped by Christian Verstraete from Technology in Business Today
Scoop.it!

3 Top AI Articles You Need to Read

3 Top AI Articles You Need to Read | Chief Technologist Cloud Strategy | Scoop.it
If you only read 3 AI articles this week, read these ones.

Via TechinBiz
more...
No comment yet.
Scooped by Christian Verstraete
Scoop.it!

Meltdown and Spectre; To Cloud or not to Cloud?

Meltdown and Spectre; To Cloud or not to Cloud? | Chief Technologist Cloud Strategy | Scoop.it
Over the last couple weeks, two words have been all over the press, meltdown and Spectre. Our computer chips have a flaw. All of them? Mostly yes, because the flaw is caused by the basic concepts used to speed-up processors. If you're interested in understanding what's behind it, the academic papers that are at the…
more...
No comment yet.
Rescooped by Christian Verstraete from Quantified Self, Data Science, Digital Health, Personal Analytics, Big Data
Scoop.it!

Your smartphone as medicine: Digital therapy is here to stay

Your smartphone as medicine: Digital therapy is here to stay | Chief Technologist Cloud Strategy | Scoop.it
As new digital therapies emerge, your next trip to the doctor could include a prescription for a mobile app in addition to, or instead of, medicine.

Via JP DOUMENG
Christian Verstraete's insight:
For some, the smartphone is therapy while for others it is a psychologically limiting danger tool, not even speaking about waves etc. What is the reality behind all this?
more...
No comment yet.
Rescooped by Christian Verstraete from Strategic Knowledge Sciences
Scoop.it!

These are the world's most powerful supercomputers

These are the world's most powerful supercomputers | Chief Technologist Cloud Strategy | Scoop.it
Twice a year, an organization called the TOP500 publishes a list of the world’s fastest supercomputers. Here's what it means.

Via J. Steven Sprenger ✔
more...
No comment yet.
Rescooped by Christian Verstraete from The MarTech Digest
Scoop.it!

AWS and Salesforce may say 'Sayonara' to Oracle database - CIO Dive

AWS and Salesforce may say 'Sayonara' to Oracle database - CIO Dive | Chief Technologist Cloud Strategy | Scoop.it
Salesforce and Amazon are both planning on entirely eliminating Oracle software from crucial business systems and replacing it "with open-source database software alternatives," reports The Information. Oracle Founder and CTO Larry Ellison's colorful remarks about the companies in the past is said to have impacted the move. 
Amazon already transitioned two internal databases that take care of its e-commerce operation to open-source NoSQL, reports Bloomberg. Salesforce is developing an internal database — code-named "Sayonara" — for its customer management and marketing automation software. Salesforce plans to end its reliance on Oracle by 2023. 
Oracle's database is currently considered the top in the world, according to The Information, but its reputation is overshadowed by price. There are now cheaper alternatives for customers. 

Via marketingIO
more...
marketingIO's curator insight, January 4, 10:21 AM

AWS and Salesforce may say 'Sayonara' to Oracle database - CIO Dive

 

Read that second sentence again. Remarks have consequences.

 

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

Scooped by Christian Verstraete
Scoop.it!

2018 Projections – Part 2 – IoT, AI and Blockchain

2018 Projections – Part 2 – IoT, AI and Blockchain | Chief Technologist Cloud Strategy | Scoop.it
In my previous podcast I focused on the cloud market in 2018. Let me highlight a couple other subjects I follow with a lot of interest. These are IoT & Edge Computing, AI & Robotics, BlockChain and the implications of the US decision on the end of net neutrality. In the current podcast I'm discussing…
more...
No comment yet.
Rescooped by Christian Verstraete from 7wData
Scoop.it!

Predictions 2018: GDPR boosts interest in data governance

Predictions 2018: GDPR boosts interest in data governance | Chief Technologist Cloud Strategy | Scoop.it
Digital transformation was definitely the buzz phrase of 2017. And while many businesses like Airbnb, Amazon, Uber, and others have created game-changing industries leveraging data, the majority of businesses use less than one percent of their available data. The EU’s General Data Protection Regulation (GDPR) has been a real catalyst for investing in data governance. However, organizations are recognizing that if they are to make the investment, it needs to impact both the top and bottom line. With that said, here are five GDPR and data governance predictions for 2018: GDPR will be the new Y2K. Remember when we partied like it was 1999? CIOs around the world scrambled to ensure that their systems were Y2K-compliant for the stroke of midnight Jan 1, 2000. We feared that planes would fall from the sky, the financial system would halt, and all-around Armageddon would ensue, so we spent an estimated $300 billion (half of that in the United States). On May 25, 2018, the General Data Protection Regulation will go into effect. To process personal [customer] data under GDPR, businesses will need to document their reasoning and show a legal basis as to why they require personal data. Penalties for failing to meet GDPR requirements could lead to fines of up to €20 million or 4 percent of the company’s global annual turnover for the previous year, whichever is greater. This level of financial penalty could have a serious impact on a company’s future, so you will see businesses scrambling to prepare. Data Governance 2.0 will take hold because Data Governance 1.0 was a failure. The age of data governance 1.0 was characterized by IT serving as data custodians, mainly cataloging data elements without a grasp of their meaning or relationships. Consequently, the costs of controlling data risk often became needlessly excessive and opportunities to drive business agility were missed. It was a total failure. In 2018, data governance 2.
Via Yves Mulkers
more...
No comment yet.
Rescooped by Christian Verstraete from Technology in Business Today
Scoop.it!

10 things in Cybersecurity that you might have missed this Year

10 things in Cybersecurity that you might have missed this Year | Chief Technologist Cloud Strategy | Scoop.it
From frustrating to mysterious to downright creepy, here are ten things we learned during 2017.

Via TechinBiz
more...
No comment yet.
Rescooped by Christian Verstraete from Daily Magazine
Scoop.it!

Chinese scientists have found a fungus that could help save the planet - in a rubbish dump in Pakistan

Chinese scientists have found a fungus that could help save the planet - in a rubbish dump in Pakistan | Chief Technologist Cloud Strategy | Scoop.it
Researchers have identified a fungus that can break down plastics. The species could be a useful tool as we attempt to reduce the impact of waste material on the environment.

Via THE OFFICIAL ANDREASCY
Christian Verstraete's insight:
Is there hope?
more...
THE OFFICIAL ANDREASCY's curator insight, December 12, 2017 5:40 AM

One man's trash is another organism's treasure.

Rescooped by Christian Verstraete from Daily Magazine
Scoop.it!

How artificial intelligence is revolutionizing the news business

How artificial intelligence is revolutionizing the news business | Chief Technologist Cloud Strategy | Scoop.it
Reuters is scooping its rivals using intelligent machines that mine Twitter for news stories.

Via THE OFFICIAL ANDREASCY
more...
No comment yet.
Rescooped by Christian Verstraete from Digital Transformation of Businesses
Scoop.it!

#Blockchain 4 killer apps explained

#Blockchain 4 killer apps explained | Chief Technologist Cloud Strategy | Scoop.it

I argue that the four killer apps of cryptocurrencies are 1) dark web and black market payments, 2) digital gold, 3) macro/micro payments, and 4) tokenization. If the recent surge of cryptocurrency market cap to 170B+ struck you as unbelievable, I hope after reading this, it will make more sense.


Via Farid Mheir
more...
Farid Mheir's curator insight, November 3, 2017 6:20 PM

WHY IT MATTERS: everyone is wondering what the blockchain will be good for. I reported previously on non-financial use cases. Here this post presents and argues on 4 key financial use cases. Read to understand more about bitcoin/blockchain.

Fabienne Fayad's curator insight, November 19, 2017 9:07 AM
What do you think of Bitcoins and Blockchain? This article is very interesting to read.
Waqas ALi's curator insight, November 20, 2017 6:31 AM

Custom Logo design services are playing important role in the field of business and marketing most of the companies recognized by their logo.

Scooped by Christian Verstraete
Scoop.it!

cloudsourceblog » Podcasts by Christian Verstraete on Apple Podcasts

cloudsourceblog » Podcasts by Christian Verstraete on Apple Podcasts | Chief Technologist Cloud Strategy | Scoop.it
Download past episodes or subscribe to future episodes of cloudsourceblog » Podcasts by Christian Verstraete for free.
more...
No comment yet.
Rescooped by Christian Verstraete from Daily Magazine
Scoop.it!

Farmers are firing automatic lasers at hungry birds | ZDNet

Farmers are firing automatic lasers at hungry birds | ZDNet | Chief Technologist Cloud Strategy | Scoop.it
A combination of IoT, automation, and solar-powered lasers may be an effective (and humane) way to prevent crop loss

Via THE OFFICIAL ANDREASCY
Christian Verstraete's insight:
Does that really makes sense?
more...
No comment yet.
Rescooped by Christian Verstraete from Technology in Business Today
Scoop.it!

The Evolving Role Of The CIO In 2018

The Evolving Role Of The CIO In 2018 | Chief Technologist Cloud Strategy | Scoop.it
Today’s CIO has rightfully assumed a much more prominent place in the strategic thinking of the business.

Via TechinBiz
more...
No comment yet.
Scooped by Christian Verstraete
Scoop.it!

Meltdown and Spectre target cloud computing environments

Meltdown and Spectre target cloud computing environments | Chief Technologist Cloud Strategy | Scoop.it
The Meltdown and Spectre chip security flaws hit smartphones to servers, but cloud computing environments from AWS, Microsoft and Google are the biggest targets.
more...
No comment yet.
Rescooped by Christian Verstraete from 7wData
Scoop.it!

2018: The Year of the Self-Learning Data Organization

2018: The Year of the Self-Learning Data Organization | Chief Technologist Cloud Strategy | Scoop.it
As 2017 ends, Ramon Chen, Chief Product Officer at Reltio, the creator of data-driven applications, has peered into his crystal ball to decipher what 2018 will bring in data management. Find his predictions below.  2018 will be the year of AI and Machine Learning … again: There have been repeated predictions over the last couple of years touting a potential breakthrough in enterprise use of Artificial Intelligence and Machine Learning (ML). While there are no shortage of startups - CBInsights published an AI 100 selected from over 2000+ startups - the reality is that most enterprises have yet to see quantifiable benefits from their investments, and the hype has been rightly labelled as overblown. In fact, many are still reluctant to even start, with a combination of skepticism, lack of expertise, and most of all lack of confidence in the reliability of their data sets. In fact, while the headlines will be mostly about AI, most enterprises will need to first focus on IA (Information Augmentation): getting their data organized in a manner that ensures it can be reconciled, refined and related, to uncover relevant insights that support efficient business execution across all departments, while addressing the burden of regulatory compliance. Enterprise data organization, not management, will be the new rallying cry: For over 20 years, the term data management has been viewed as a descriptor, category and function within IT. The term management represented a wide variety of technologies ranging from physical storage of the data, to handling specific types of data such as Master Data Management (MDM), as well as concepts such as data lakes, and other environments. Business teams have lost patience with the speed, and efficiency in which they are able to get their hands on reliable, relevant and actionable data. Many have invested in their own self-service data preparation, visualization and analytics tools, while others have even employed their own data scientists. The common refrain is that data first has to be made reliable, and connected with the rest of the enterprise, so that it can be trusted for use in critical business initiatives, and isolated initiatives such as MDM and Hadoop-powered data lakes have not been successful. Organizing data across any data type or source, with ongoing contribution and collaboration on limitless attributes, will be the new rallying cry for frustrated business teams as it describes a state of continuous IA (Information Augmentation) that enterprises want to achieve before they can even consider AI as a potential next step. Data-driven organizations will expect to measure outcomes: While being data-driven continuous to be vogue, companies have had surprisingly little in the way of measurable, quantifiable outcomes for their investments in technologies and tools. Certain Total Cost of Ownership (TCO) metrics such as savings realized from switching to cloud vs.on-premises are obvious, but there hasn’t been an obvious and clear direct correlation between data management, BI, analytics and the upcoming wave of AI investments. What’s missing is a way of capturing a historical baseline, and comparing it to improvements in data quality, generated insights, and resulting outcomes stemming from actions taken. Much of this can be attributed to the continued disconnect between analytical environments such as data warehouses, data lakes and alike where insights are generated, and operational applications, where business execution actually takes place.
Via Yves Mulkers
more...
No comment yet.
Rescooped by Christian Verstraete from Daily Magazine
Scoop.it!

Scientists find surprising evidence of rapid changes in the Arctic

Scientists find surprising evidence of rapid changes in the Arctic | Chief Technologist Cloud Strategy | Scoop.it
Scientists have found surprising evidence of rapid climate change in the Arctic: In the middle of the Arctic Ocean near the North Pole, they discovered that the levels of radium-228 have almost doubled over the last decade.

Via THE OFFICIAL ANDREASCY
more...
No comment yet.
Rescooped by Christian Verstraete from Future of Cloud Computing, IoT and Software Market
Scoop.it!

The cost of bitcoin payments is skyrocketing because the network is totally overloaded

The cost of bitcoin payments is skyrocketing because the network is totally overloaded | Chief Technologist Cloud Strategy | Scoop.it
Bitcoin transaction fees peaked around $37 per purchase on December 21. Here's why.

Via massimo facchinetti
more...
No comment yet.
Scooped by Christian Verstraete
Scoop.it!

2018 Projections – Part 1 – Cloud

2018 Projections – Part 1 – Cloud | Chief Technologist Cloud Strategy | Scoop.it
First of all, happy 2018. As many people do at the begin of the year, I compiled 5 projections for 2018. I did not call them predictions, as I do not believe to be able to predict the future, but wanted to highlight 5 subjects that have been in the news for the last couple…
more...
No comment yet.
Rescooped by Christian Verstraete from Daily Magazine
Scoop.it!

Here’s how workers can keep their jobs, despite the inexorable rise of automation

Here’s how workers can keep their jobs, despite the inexorable rise of automation | Chief Technologist Cloud Strategy | Scoop.it
This is the best-case scenario for how artificial intelligence could affect workers

Via THE OFFICIAL ANDREASCY
more...
THE OFFICIAL ANDREASCY's curator insight, January 3, 10:37 AM

How will artificial intelligence affect American workers? Well, here's the best-case scenario...

Rescooped by Christian Verstraete from Technology in Business Today
Scoop.it!

5 Tech Startup Trends to watch out for in 2018

5 Tech Startup Trends to watch out for in 2018 | Chief Technologist Cloud Strategy | Scoop.it
There are certain key trends that are currently swirling in a froth of rumination and will be significant in shaping the business models in the coming year.

Via TechinBiz
more...
No comment yet.
Rescooped by Christian Verstraete from 7wData
Scoop.it!

How Blockchain Can Revolutionize IoT

How Blockchain Can Revolutionize IoT | Chief Technologist Cloud Strategy | Scoop.it
As technology changes the way we live our day-to-day lives, it is fascinating to imagine what the future will bring. We live in the age where we are soon going to be surrounded by disruptive technologies like Blockchain, IoT, Machine Learning, AR/VR, etc. You will unleash the power and potential of these technologies to see your lives changing by leap and bounds, but it will not happen in a fortnight. Though all these technologies have seen a few implementations, IoT has been the most prominent of them all to date. Considering the predictions from Gartner, there will be more than 20 billion connected things by 2020. This is a huge number. The Internet of Things is rapidly expanding its potential to transform everyday life with connected cars, smart homes, connected wearables, smart cities, farms, and manufacturing facilities. The possibilities are endless, and development is already taking place, however, the current internet infrastructure is unlikely to be able to support this IoT revolution. With so many devices connected to each other through the internet, management and security are a big concern. In research by IDC, the firm estimates that 90% of the organizations that implement the Internet of Things will suffer an IoT-based breach of the back-end system by 2017. The current IoT ecosystem works on a centralized communication and data management model, which is also known as a client/server paradigm. All IoT-enabled devices are connected to each other through a cloud that allows storage and processing of the data. Connection to these devices go through the internet, and with so much happening on a server, it can be overloaded, making the entire system vulnerable to cyber-attack. Even if you use large server farms, this remains a possibility. If we take the discussion to smart homes, this is again relevant and the probability would be even higher. For smart homes to function well on IoT, they would have a small server set up locally. It would then be easy for a hacker to take control of it, exposing every bit of your personal information.
Via Yves Mulkers
Christian Verstraete's insight:
Two of the leading technologies, #blockchain and #IoT. Can they benefit from each other?
more...
No comment yet.
Rescooped by Christian Verstraete from Daily Magazine
Scoop.it!

Harvard scientists made a material that creates completely new states of light

Harvard scientists made a material that creates completely new states of light | Chief Technologist Cloud Strategy | Scoop.it
Harvard researchers have succeeded in creating a new material that causes light to act in entirely new ways. This discovery can help researchers learn more about the properties of light, but also may have some practical applications.

Via THE OFFICIAL ANDREASCY
more...
THE OFFICIAL ANDREASCY's curator insight, November 21, 2017 9:49 PM

"There is nothing in nature that can do this."

Rescooped by Christian Verstraete from Customer Adoption of Cloud Services
Scoop.it!

Can CEOs be un-disruptable?

Can CEOs be un-disruptable? | Chief Technologist Cloud Strategy | Scoop.it
What does it take to meet the challenges of today’s relentless market pressures? Our study suggests a new model for CEOs to aspire to.

Via David Ednie
more...
David Ednie's curator insight, November 13, 2017 3:02 AM

Cultivate a Beginner's Mindset. “In the beginner’s mind there are many possibilities, but in the expert’s there are few.” - Shunryu Suzuki

Rescooped by Christian Verstraete from Technology in Business Today
Scoop.it!

5 Predictions on How Blockchain Will Drive Digital Transformation

5 Predictions on How Blockchain Will Drive Digital Transformation | Chief Technologist Cloud Strategy | Scoop.it
More and more companies are discovering various uses for blockchain technology. Here are five ways blockchain is being used to drive digital transformation.

Via TechinBiz
more...