Chief Marketing Technologists
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The Potential Of #SocialMedia For B2B In 2015 - #infographic

The Potential Of #SocialMedia For B2B In 2015 - #infographic | Chief Marketing Technologists | Scoop.it
Today's B2B marketers can't go very far with traditional methods of digital marketing. Social media is one channel that can prove to be a loyalty builder for B2B businesses because customers relationships are not about one-off transactions.

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Marketers, don't get hung up on buyer personas - B2B News Network

Marketers, don't get hung up on buyer personas - B2B News Network | Chief Marketing Technologists | Scoop.it

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CYDigital's curator insight, January 18, 2015 7:48 PM

With constrained resources, you need balance. Unless a monolith, you just can't get persona-based content completed for each stage of the buyer's journey. So if your resources are constrained, look at persona-based content at the TOFU, and start to generalize your content for stages thereafter.

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The Need for the Digital Marketing Hub - Adam Sarner, Gartner

The Need for the Digital Marketing Hub - Adam Sarner, Gartner | Chief Marketing Technologists | Scoop.it

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CYDigital's curator insight, January 18, 2015 8:15 PM

The digital hub, where Adobe resides, is one answer. But the downside: the hub may not contain all the desired functionality. Scott Brinker has been arguing this point for a while: a platform with integrated parts. 

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How to Build Your Tech Cred as a Marketer

How to Build Your Tech Cred as a Marketer | Chief Marketing Technologists | Scoop.it

Scott Brinker, Chief Marketing Technologist and President and CTO at Ion Interactive spoke at the ITSMA conference in December on the topic of Agile Marketing and the Rise of the Marketing Technologist.

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What if 1,000+ marketing technology vendors were the new normal? - Chief Marketing Technologist | #TheMarketingTechAlert

What if 1,000+ marketing technology vendors were the new normal? - Chief Marketing Technologist | #TheMarketingTechAlert | Chief Marketing Technologists | Scoop.it

Expert/ Excerpts...

 

-- >  Marketing technology is the first major business market of the cloud computing era.

-- >  Large marketing technology vendors must wrestle with diseconomies of scale.

-- >  There will still be some large marketing technology vendors — especially platforms and middleware that simplify integration — but they will also accelerate diversity.

-- >  Marketing buyers may actually benefit more from a larger vendor space.

-- >  Agencies/marketing service providers will blur the line between software and services.

-- >  Context: the 50-year trajectory of exponential hardware and software growth.

 

Software is going to continue to power more and more things in our lives. And not only will marketing use software as tools in its own work — marketing will increasingly be “baked in” to other software applications. We already see this with freemium web and mobile products today. The growth hacker movement was launched this way.

 

Like it or not, marketing is going to have to deal with a lot more software ahead. (This is why the career prospects for chief marketing technologist roles are very bright.)

 

I also appreciate the motivation of IT departments to limit the number of hardware and software variables in their environment. But the track record of IT successfully resisting the natural expansion of technology — you don’t need a PC, you don’t need Web access, you don’t need cloud apps, you don’t need your own smartphone, you don’t need a tablet, etc. — is sobering. Every single one of those ramparts has been breached.

 

That’s why I believe that “other things aren’t equal” — and that the number of marketing technology vendors in the world will never again drop below 1,000 in my lifetime.

 

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CYDigital's curator insight, February 9, 2014 8:08 PM

This is a must-read, Top 10 marketing technology post of the year for 2014.


Charles H. Duell, Commissioner of US patent office in 1899 said “everything that can be invented has been invented.”


Scott’s right: don’t be another Commissioner Duell. Even in B2B we haven’t even scratched the surface.


How do you monitor and manage this thing?

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12 Secrets of the Human Brain to Use in Your Marketing [Infographic]

12 Secrets of the Human Brain to Use in Your Marketing [Infographic] | Chief Marketing Technologists | Scoop.it
Customer Behavior - Knowing how the human mind processes information and images can help you become a more engaging and effective marketer.

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A Study-Approved Trick for Boosting Your Email Open Rates - Socially Stacked

A Study-Approved Trick for Boosting Your Email Open Rates - Socially Stacked | Chief Marketing Technologists | Scoop.it

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CYDigital's curator insight, January 18, 2015 7:56 PM

Yes, I know it's FB, and not the ideal B2B social platform. HOWEVER, what about using LinkedIn in the same fashion? TEST!!

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The Dangers of Having a Chief Marketing Technology Officer, and The Top 11 Marketing Technology Articles Curated Monday, 2/24/14

The Dangers of Having a Chief Marketing Technology Officer, and The Top 11 Marketing Technology Articles Curated Monday, 2/24/14 | Chief Marketing Technologists | Scoop.it

One of the fastest growing positions within the corporate behemoth environment: the Chief Marketing Technology Officer (CMTO). But does it make sense for the mere mortals of the B2B corporate world?

 

The rationale: the projected spend in marketing technology will exceed that for overall IT spend in a few years, so you need an expert who excels in both ponds: marketing and IT. With that person and team, IT can interact with and serve the needs of the marketing function while the CMO outlines his/her requirements without getting neck deep in the technology.

 

Here’s the danger for the CMO. First, a CMO who is not immersed in the technologies does not know of its capabilities, and will underserve the organization because he/she doesn’t maximize on the available functionality. But who can? The CMTO, who can envision a variety of solutions brought together to deliver greater revenue capabilities. So if the CMTO is a tech-oriented marketer, and marketing is quickly shifting over to tech, why do you need a CMO when a CMTO will be more impactful? Actually, the CMTO replaces the CMO, using the CMO title.

 

What’s the B2B CMO to do? Doing nothing is an option if you want an early vacation. Getting neck deep in technology? Doable, but time is of the essence as the environment is moving very quickly. Answer: build your technology team. Get your Marketing Ops in order, driven by a marketing technologist who takes over all that is tech. Then charter your organization to become a Full Stack Marketing Department.

 

Take action now.

 

Marketing Technology…NOW!

 

Have a comment? Email it to info@ineomarketing.com or comment below. I’ll publish it here.

 

Today’s curated articles collected for your quick review:

-- > Eight is NOT Enough: Increasing Adoption of MAPs | SiriusDecisions Blog http://sco.lt/7DKOGH

-- > Enter the Chief Marketing Technologist - Direct Marketing News http://sco.lt/75AQGv

-- > Bridging the Chasm Between CMOs and CIOs in Digital Marketing - Profs http://sco.lt/5YmnWT

-- > How marketing is out-innovating sales in tech - PandoDaily http://sco.lt/6skTKb

-- > Link Building on a Budget - Search Engine Watch http://sco.lt/7sCu2b

-- > Sales Nurturing Campaigns Exposed - ClickZ http://sco.lt/4mbOC1

-- > 3 Letters to Drive Subject Line Success | MarketingExperiments Blog http://sco.lt/8nBbM1

-- > How to Encourage Google+ Fans to Share Your Content | Social Media Examiner http://sco.lt/6DJJOD

-- > Content Marketing Evolution - 5 Essential Stages - Top Rank Blog http://sco.lt/6PDdhp

-- > Top 3 Ways To Promote Your Blog With GooglePlus - Digital Information World http://sco.lt/8Nqcwj

-- > How Well Do you Know Your HTML5? Test Your Knowledge - SmartBear http://sco.lt/8ud1Q9

 

 

See ALL Top Curated Marketing Technology Articles here.

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► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


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Business Forum: Rise of the chief marketing technologist - Minneapolis Star Tribune

Business Forum: Rise of the chief marketing technologist - Minneapolis Star Tribune | Chief Marketing Technologists | Scoop.it
Minneapolis Star Tribune
Business Forum: Rise of the chief marketing technologist
Minneapolis Star Tribune
The SMAC revolution has radically changed the nature of marketing and customer interaction. The explosive ...

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Tomas Trejbal's curator insight, May 12, 2014 11:54 AM

digital is slowly changing the landscape of traditional marketing organisation... understanding actual technology trends as a key value

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81% of big firms now have a chief marketing technologist - Chief Marketing Technologist | #TheMarketingTechAlert

81% of big firms now have a chief marketing technologist - Chief Marketing Technologist | #TheMarketingTechAlert | Chief Marketing Technologists | Scoop.it

Advanced/ Excerpt...

 

Looking at the latest marketing technology landscape, you might ask yourself, “How the heck do marketers make sense of all of this?” Increasingly, the answer is: they have a chief marketing technologist.

 

A terrific new research report by Laura McLellan of Gartner, How the Presence of a Chief Marketing Technologist Impacts Marketing, confirms that this senior hybrid role — “part strategist, part creative and part technologist” and “broadly the equivalent of a CTO and a CIO dedicated to marketing”— is growing in popularity. Within large companies — more than $500 million in annual revenue — 81% of them now have a chief marketing technologist role, up from 71% just a year ago. Another 8% expect to add that role within the next 24 months.

 

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► FREE: AgileContent™ delivers more quality content to your market! Get your FREE 14 Day Trial NOW!: http://goo.gl/rzeg79. No credit card required!

 

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox:  http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).

 


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CYDigital's curator insight, January 29, 2014 10:24 PM

A harbinger for the rest of us mere mortals. Most likely, the less-than-monolith cannot afford a CMT, so it better be the CMO filling that role.