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Why Your Content Must Spring Legs and Walk Around The World

Why Your Content Must Spring Legs and Walk Around The World | chicago. social media. people. lets get awkward. | Scoop.it

This piece is from Convince&Convert, I selected it because it addresses a challenge that those of us who create or curate content face on a daily basis - how do we make our content socialable?

 

Here's an excerpt:

 

We know how difficult it can be to find balance between intrigue and usefulness. We understand that it is much easier to talk about or simply develop a tool than it is to create a talkable tool.

 

Meanwhile, there is a realization that we need to develop a hybrid content marketing solution – one that is social and has substance.

Socialable content has to invite discussion, create a call to action, while informing people.


Here are some highlights:

 

Give your content youtility:

 

**Answer common questions. Does your website have a FAQ section?

 

**Why not translate that into useful, shareable content?

 

**Ask your consumer base what they need. What better way to find out what appeals to your customers than simply asking them.

 

Make Your Content Talkable:

 

**Make your content human. Sometimes utilities can fall flat if we don’t offer a way to show how they can and have impacted others

 

**Provide testimonials and attach real stories to your utilities so your audience can identify with their purpose.

 

**Add bits of entertainment, humor, fun. Is your content just boring?

 

**Give it elements that people would actually want to share and talk about. Simply add the ability to share. Creating something useful is more than half the battle. Often times, we just forget to let our audience spread the word.

 

**Allow and encourage your customers to share.

 

**By combining the effects of content that is worthy of chatter and extremely useful, we can create a harmonious content marketing program.

 

**Above all, try to avoid creating drab content that lacks both utility and appeal.


Reviewed by Jan Gordon covering "Curation, Social Business and Beyond"


Read full article here: [http://bit.ly/PH5oR9]


Marty Note - Great Scoop by Jan, a trusted source.


Via janlgordon, John van den Brink, Martin (Marty) Smith, Brian Yanish - MarketingHits.com
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Ten Tips for Using LinkedIn for Sales Prospecting - Salesforce.com UK

Ten Tips for Using LinkedIn for Sales Prospecting - Salesforce.com UK | chicago. social media. people. lets get awkward. | Scoop.it
With over 150 million members worldwide, LinkedIn is one of the major social networks (alongside Facebook, Twitter and, increasingly, Google+). In fact, for business, it is arguably the social network.
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How Much Would It Cost to Be Batman in Real Life? [INFOGRAPHIC]

How Much Would It Cost to Be Batman in Real Life? [INFOGRAPHIC] | chicago. social media. people. lets get awkward. | Scoop.it
It would cost $682 million for a real-life Batman to fund his world-saving lifestyle, thanks to the price of high-tech cars, gadgets, his mansion and training.

Via Brian Yanish - MarketingHits.com
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Magnificent Mile Shopping Festival Chicago's Magnificent Mile once again hosts nation's only ...

Magnificent Mile Shopping Festival Chicago's Magnificent Mile once again hosts nation's only ... | chicago. social media. people. lets get awkward. | Scoop.it

CHICAGO, Ill. - The annual Magnificent Mile Shopping Festival, the country's only shopping festival of its kind, returns August 24 – September 6, ...

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Hospitality Net - Product Feature - NFC mobile phones replace hotel room keys in Sweden

Hospitality Net - Product Feature - NFC mobile phones replace hotel room keys in Sweden | chicago. social media. people. lets get awkward. | Scoop.it
The goal of the pilot is to get feedback from guests and employees using the NFC phones for a variety of services. Guests will be able to check in to the hotel and receive the hotel room key directly onto their mobile phones before arriving at the hotel. Guests can also access other services via their mobile, and on departure, the check-out process using the phone promises to be easy and stress-free.

The technology also increases security. If a mobile phone is lost, the access credentials can be revoked remotely and then reissued. This makes it impossible for unauthorized people to use a lost or stolen NFC mobile phone.

 

The pilot starts this week and will last for four months. The experience gained from the Clarion Hotel Stockholm pilot is planned to be enhanced and expanded over time to other hotels as well as to commercial and residential buildings.

 

Mobile-contactless services such as payment, ticketing and loyalty have enjoyed successful pilots and are now being made available to the commercial market. Following the success of those pilots there is now a new category of services – mobile keys that can be added to the mobile-contactless industry.

 

The five companies providing this service each brings its specific expertise to deliver a scalable and secure end-to-end solution created to improve the guest experience.

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