Health Awareness and Technology
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Health Awareness and Technology
Public health awareness news, programs, campaigns and resources. Health communication, new media, social media and health technology content curated through Community Health Technology Awareness Resource Exchange (CHeTARE) Project. http://CHeTAREproject.com
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Mayo Clinic Social Media Residency

Mayo Clinic Social Media Residency | Health Awareness and Technology | Scoop.it
The Mayo Clinic Social Media Network Residency at the Jacksonville, FL campus on February 20, 2017.
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So impressed with the existence of this excellent program... Mayo Clinic Social Media Residency.
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Become Ambassador for ASHA Sexual Health. Click here to sign up

Become Ambassador for ASHA Sexual Health. Click here to sign up | Health Awareness and Technology | Scoop.it

It's a New Year... a perfect time for join a movement to improve sexual health. You are invited to become an ASHA Ambassador and help to educate people about sexual health. Feel free to click the link for more information about the ASHA Sexual Health Ambassador Program... http://sot.ag/768PG #ispeaksexhealth #ASHAad

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Delighted to serve as an ASHA Ambassador! Sexual health is indeed at the center of an exciting movement to make life better for people everywhere. People were afraid to talk about sex and about sexual health. The ASHA Ambassador program is a positive way to help eliminate the fear and stigma.

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16 Days of Activism against Gender-based Violence

16 Days of Activism against Gender-based Violence | Health Awareness and Technology | Scoop.it
From November 25 (International End Violence Against Women Day) through December 10 (International Human Rights Day), USAID joins the international community for 16 Days of Activism against Gender-Based Violence.
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Yesterday, Human Rights Day (Dec. 10th) marked the close of 16 Days of Activism Against Gender-Based Violence. Over the past 16 days, the U.S. Agency for International development (USAID) shared various ways that USAID prevents and responds to gender-based violence (GBV) around the globe. We strive to share the life-saving work of USAID against GBV through social media and 3D virtual worlds integration.

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"HHS/Secretary's Advisory Committee on National Health Promotion and Disease Prevention Objectives for 2030: Meeting. Developing Healthy People 2030. The Committee is working to accomplish its mission to provide independent advice, guidance, and consultation to facilitate the process of developing and implementing national health promotion and disease prevention goals and objectives as part of Healthy People 2030. Members of the public are invited to observe the Advisory Committee meeting, September 6-7, 2017 in Washington, DC.  Register ends today, August 30th.

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"HHS/Secretary's Advisory Committee on National Health Promotion and Disease Prevention Objectives for 2030: Meeting. Developing Healthy People 2030. Members of the public are invited to observe the Advisory Committee meeting.

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The 2017 Global City Teams Challenge (GCTC) Expo

The 2017 Global City Teams Challenge (GCTC) Expo | Health Awareness and Technology | Scoop.it

"The Global City Teams Challenge (GCTC) program is a collaborative platform for the development of smart cities and communities, led by National Institute of Standards and Technology, a bureau of U.S. Department of Commerce, in partnership with other U.S. federal agencies including National Science Foundation, International Trade Administration, and National Telecommunications and Information Administration. It enables local governments, nonprofit organizations, academic institutions, technologists, and corporations from all over the world to form project teams, or “action clusters,” and “SuperClusters,” to work on groundbreaking Internet of Things (IoT) and Cyber-Physical Systems (CPS) applications within the city and community environment.

 

The 2017 Global City Teams Challenge (GCTC) Expo will bring together over 100 cities and communities around the world in partnership with more than 300 companies, universities, non-profits, and federal government agencies to share and exhibit their smart city projects and the impacts to their communities."

CherryNetwork's insight:

Thumbs up to Dr. Sokwoo Rhee, Associate Director, Cyber-Physical Systems Program, NIST and the entire GCTC Expo organizing team! I am so excited about attending the 2017 Global City Teams Challenge (GCTC) Expo. In 2014, National Institute of Standards and Technology (NIST) launched the Global City Teams Challenge (GCTC) Program to encourage collaboration and the development of standards. Three years later, it is evident that the GCTC programs are definitely helping communities to benefit from the experience of others. Since September 2014, GCTC has recruited and incubated over 160 programs with participation from over 150 cities and 400 companies/organizations from around the world. Thus, my excitement!!

 

After attending past Expos, I am truly excited about the increased worldwide participation and collaboration reflected at the past Expos and to be reflected at the upcoming 2017 GCTC Expo... over 100 participating cities from around the world (including Baltimore, MD)... 300+ companies, universities, nonprofits, and federal government agencies participating. The 2017 Global City Teams Challenge (GCTC) Expo is definitely a major " silo-busting", "game-changing" event on the global stage! You are encouraged to register and join me, Sally S. Cherry, MT(ASCP) aka ChiefSiloBuster.com and other global visionaries at the 2017 Global City Teams Challenge (GCTC) Expo!

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The Best Health Tech 2017: Gadgets That Make You Fit And Healthy (Updated)

The Best Health Tech 2017: Gadgets That Make You Fit And Healthy (Updated) | Health Awareness and Technology | Scoop.it
Technology to keep you on top of your health
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Weaving Accenture's Five Digital Health Technology Trends for 2017 - HealthPopuli.com

Weaving Accenture's Five Digital Health Technology Trends for 2017 - HealthPopuli.com | Health Awareness and Technology | Scoop.it
Technology should serve people, and Accenture has identified five major key trends that, together, could forge a person-centered, -friendly, -empowering healthcare system. This is Accenture’s Digital Health Technology Vision for 2017. “Should” and “could” are the important adverbs here, because if tech doesn’t deliver, driving efficiency and effectiveness, personalizing medical treatments, and inspiring people to become more health literate and health-engaging, then tech is just a Field of Dreams being built and available, with no people taking advantage of the potential benefits. The five new-new tech trends are: AI is the new UI, where healthcare experience is everything Ecosystem power plays, going beyond platforms The workforce market place, a more liquid, accessible, effective health care labor pool Design for humans, to inspire positive health behaviors The uncharted, redefining standards and organizations in healthcare. “Its no longer about what technology can do for people,” Accenture suggests. “It’s about what people can do with technology.” In health and healthcare, “what people can do with technology” impacts real-time workflows, diagnostics, treatments, research, tools, organizational design, business models, and consumer behaviors — from initial appointment scheduling through to self-care for conditions previously only treatable in tertiary (high-tech) hospital settings. Today the home, the doctor’s, office, and a growing array of lower-cost sites can adopt any or all of these five technology trends to reinvent care at the front-end, bolster patients’ health outcomes, and reimagine and improve every touchpoint in-between. That’s a tall order and what I’m at Accenture HQ to help trend-weave. Here in Chicago today, I’m midwifing a live webcast on these trends with Mike Redding, Managing Director of Accenture Ventures; Lisa Suennen, Managing Director at GE Ventures, blogger at Venture Valkyrie, and co-host of the Health TechTonics podcast; and, Dr. Kaveh Safavi, Senior Managing Director for Accenture’s global healthcare business who works with Accenture’s broad portfolio of healthcare clients. Stay tuned for the webcast on the day, 25th July 2017, at 930 am Eastern, or tune into a video-on-demand replay after that date. The four of us will participate in a live conversation about these trends through the healthcare lens, informed by Mike’s work outside of the health/care segment, and Lisa’s and Kaveh’s up-close-and-personal work with ecosystem stakeholders. I’ll be keeping us firmly focused on the person at the center of healthcare — patients, providers, consumers and caregivers — and the opportunity for these technologies to help make healthcare better.  
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Be a part of the Healthy People 2030 development process!  Register to attend the Fifth Meeting of the Secretary's Advisory Committee on National Health Promotion and Disease Prevention Objectives for 2030 (Committee). The meeting will be held in Washington, DC and is open to the public. Registration is required.

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Register to attend the Fifth Meeting of the Secretary's Advisory Committee on National Health Promotion and Disease Prevention Objectives for 2030 (Committee).

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Women's Wealth & Health Equity Summit (July 18-19, 2017)

Women's Wealth & Health Equity Summit (July 18-19, 2017) | Health Awareness and Technology | Scoop.it
Eventbrite - Allies for Reaching Community Health Equity (ARCHE) presents Women's Wealth & Health Equity Summit (July 18-19, 2017) - Tuesday, July 18, 2017 | Wednesday, July 19, 2017 at Gaylord National Resort & Convention Center, Oxon Hill, MD. Find event and ticket information.
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Definitely a perfect time for discussions and solutions addressing health and wealth inequities affecting women and families.

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Health Information Technology Standards

The American College of Emergency Physicians (ACEP) believes medical care is optimized when all pertinent patient information is available in a timely, usable, and secure manner. Seamless integration of data from within and among health care systems and personal health records is vital for proper patient care. ACEP supports the adoption of information standards and the meaningful use of health information technology as defined by the Office of the National Coordinator of Health Information Technology.
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Watch Surgery on the Oculus Rift, But Maybe Do It After Lunch

Watch Surgery on the Oculus Rift, But Maybe Do It After Lunch | Health Awareness and Technology | Scoop.it
A group of surgeons filmed a hip replacement and turned it into a video that can be watched with the Oculus Rift.
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12 statistics on social media's presence in the healthcare space

12 statistics on social media's presence in the healthcare space | Health Awareness and Technology | Scoop.it

Social media has made its mark in transforming the healthcare industry, according to referral md.

Here is a compilation of 12 statistics on social media's impact on healthcare.

 

1. Upwards of 40 percent of consumers reported information they see via social media impacts how they handle their health, according to Mediabistro.

 

2. Younger generations are immersed in the social media world, and that doesn't differ in terms of healthcare. Those aged between 18 and 24 years are twice as likely to use social medial for health conversations as those aged between 45 and 54 years, according to Mediabistro.

 

3. Similarly, 90 percent of those aged between 18 and 24 years reported they trust medical information spread via social media, according to Search Engine Watch.

 

4. Of smartphone users, 19 percent have at least one health app on their phones, according to Demi & Cooper Advertising and DC Interactive Group.

 

5. Forty-one percent of consumers reported social media may impact which physician or hospital they choose for care, according to Demi & Cooper Advertising and DC Interactive Group.

 

6. From the provider perspective, 31 percent of healthcare institutions wrote up social media guidelines, according to Institute for Health.

 

7. Of providers, 31 percent said they use social media to network, according to MedTechMedia.

 

8. Of U.S. hospitals, 26 percent use social media, according to Demi & Cooper Advertising and DC Interactive Group.

 

9. Of physicians surveyed, 60 percent said social media enhances care, according to Demi & Cooper Advertising and DC Interactive Group.

 

10. In terms of year-over-year analysis, YouTube traffic to hospital sites has increased 119 percent, according to Google's Think Insights.

 

11. Of drug companies surveyed, 23 percent have not dealt with social media security or privacy issues, according toMediabistro.

 

12. Of all social media platforms, most hospitals use Facebook, according to WHPRMS.


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Using Social Media to Spread Health Awareness

Using Social Media to Spread Health Awareness | Health Awareness and Technology | Scoop.it

It might be difficult to imagine, but 20 years ago email was just getting a foothold on the internet, and 11 years ago Facebook and Twitter didn't exist. What has become commonplace has had a very short history.

Although there are disadvantages to using social media, such as distracting you from your work, creating distance in your face-to-face relationships and giving you one more way to procrastinate each day, there are advantages to being able to communicate with people around the world in a matter of seconds.

Whether you find this media personally enlightening or detrimental to your overall day-to-day activities, it's hard to ignore the way it's impacted our society and the spread of information.

Every Coin Has Two Sides

Data from PEW Research Center shows that 65 percent of all adults in the U.S. now use social networking sites, such as Facebook and Twitter, up nearly 10-fold in the past decade.1 When PEW started systematically tracking social media use, only 7 percent of adults interacted on these sites.

The rise in social media use has affected the way police do their jobs, how you communicate with politicians, the spread of information and news, political deliberation and even your level of stress.

On March 12, 2014, the World Wide Web turned 25. In a survey to mark that anniversary, PEW discovered several interesting facts.2

As of 2014, 87 percent of Americans used the internet and 90 percent of those felt it has had a personal positive impact on their lives. However, only 76 percent felt it has been positive for society as a whole.

The majority of users felt the technology would be very difficult to give up, but were easily moving away from cable television and landline phones. Of those who said it would be difficult to give up, 61 percent said it was integral to their work and jobs.

Although many people enjoy the freedom and connection they feel from social media, it has also had a negative impact on the number of hours you spend in face-to-face relationships and has created a platform where sharing negative thoughts and feelings can be done in a nameless, faceless fashion.

Social Awareness and Information Sharing

Using social media responsibly helps improve communication and information sharing across the world. It has become an important way we share essential health information that impacts you and your family every day.

For instance, instead of making you delve through hundreds of posts to find what you're looking for, we have separated our Facebook pages so you can find exactly what you need when you need it.

If you're looking for advocacy or health information to make choices or make your voice heard, you'll find that information on our Advocacy and Awareness page.

Having specific areas on YouTube, Twitter and Facebook make it easier to communicate upcoming votes in the legislature and share information you'll need to contact your representatives.

Different social media platforms react to information differently, which is why you probably enjoy one platform more than any of the rest of them. It conforms to your personal communication style.

How information spreads across each of the different platforms is dependent upon the way it is shared.

For instance, when JP Morgan Chase announced their over $2 billion loss, the news was on Twitter before the first call to their stockholders was completed.3 Activity on Tumblr, on the other hand, started slowly and only took off several hours later as blogs were reposted.

Social media networking has also had an amazingly positive impact on the distribution of information and acquiring help and support during natural disasters around the globe.

Hashtags are created to help you locate relevant stories and requests for help. This helps local stories get global attention and funding to manage the situation.4

Social Media Networking May Reduce Productivity

Just because something is good doesn't mean you should have more of it. Too much of this good thing can significantly reduce your productivity during work hours or at home. It can lead to addiction and social isolation.

What was designed to help you connect with more people may suddenly create a vacuum in your life. Clinical psychologist Barbara Greenberg, Ph.D. identified nine ways teens suffer from overusing their social media accounts.5

Loss of ability to read social cues, excessive drama, sleep deprivation and poor ability to cooperate are just some of the negative experiences teens endure when they overuse social media.

Social media networks may also increase addictive behavior. In a study released by Cornell Information Science, researchers found four different themes that likely influence your potential addiction to Facebook.6

Your perceived addiction, if you feel your Facebook activities are not monitored, if you are in a good mood or if you have other social media accounts such as Twitter — which could take the place of Facebook in your activities — were all influential in whether or not you used Facebook excessively or felt you were addicted.

The aspect of behavior that researchers theorize is the root of addiction with social media use is the fear of missing out. The idea is that the network effect, or the value of the product or service, increases as more people are connected to the network.

For instance, you may not enjoy social media, but you're on anyway as that's where your friends and family are.7

Reaching Influencers

In 2008, President Obama successfully used social media to communicate his platform to the voting public. Since then, many politicians use social media platforms to communicate with their constituents and get feedback on their performance.

The highest number of users are between 18 and 29 years.8 However, PEW found the number of individuals 65 and older have more than tripled since 2010. What does all this have to do with your health and wellness?

Social media is an effective and efficient way of contacting decision-making politicians and increasing awareness. You no longer are exposed to just your local newspaper or major news networks, but have immediate access to information from the source of the science.

Social networks like Twitter, Facebook and even the image-driven social media platform Pinterest, bypass major network news outlets and deliver news immediately. This has clearly made a difference in accelerating change in our healthcare system.

For instance, at the height of sensational reporting about the swine flu by traditional media outlets, several well-respected leaders in the alternative health field published information that "outed" the tactics being used to create panic.

My article about the swine flu published on April 29, 2009, was the seventh most viewed article on the internet that day. To date it has over 1.3 million views, in part because of the number of times it was reposted and shared.

Social media networking has reduced the power traditional media wields over the information you receive, and it has given you a direct voice to people and groups who have an influence over health related decisions.

Social media outlets improve the distribution of news accessible across different age, gender, geographical and socioeconomic lines.

Make Your Voice Heard Today

You have a voice and a vote when you use social media networks to express your opinion. If you don't have a favorite social media platform yet, I encourage you to check out Facebook, Twitter, YouTube, Instagram or Pinterest. Each of these sites use slightly different methods for publishing information.

You can follow me on the following platforms, where I share information from our newsletter and videos, and where you have an opportunity to post as well.

Health:

The main advocacy and awareness portal of Mercola.com. Follow these channels to stay up to date on the latest news, trends and statistics in the field of health and wellness and most importantly to take control of your health!

Products:

A page dedicated to my premium products. Follow today to stay on top of the supplement industry as well as gain access to product exclusive offers, giveaways and much more.

Fitness:

Exercise demos from leading fitness trainers, surveys, fitness discussion and my latest demos dominate this Facebook channel. Follow today to take your fitness to the next level.

Pets with Dr. Becker:

Everything from cute pet videos to the latest nutritional advice to everyday tips and tricks. Follow today to improve the health and wellbeing of your loving companion.


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Sexual Health Month |

Sexual Health Month | | Health Awareness and Technology | Scoop.it

The World Association for Sexual Health (WAS) is launching its fifth annual World Sexual Health Day observance on September 4th, and in support ASHA is offering expanded sexual health resources that include fact sheets, interviews, questions and answers from our panel of experts, and diverse perspectives on sexual health.

CherryNetwork's insight:

Sexual Health Month is a great time to talk about sexual health. ASHA offers sexual health resources such as fact sheets, interviews, Q & A from sexual health experts, etc. http://www.ashasexualhealth.org/sexual-health-month/ #iSpeakSexHealth #ASHAad #SexualHealthMonth

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Cervical Health Awareness Month - NCCC

Cervical Health Awareness Month - NCCC | Health Awareness and Technology | Scoop.it
What is Cervical Health Awareness Month? The United States Congress designated January as Cervical Health Awareness Month. Nearly 13,000 women in the United States are diagnosed with cervical cancer each year, but the disease is virtually always preventable with vaccination and appropriate screening (Pap and HPV tests). During January, NCCC and its many local chapters …
CherryNetwork's insight:

Indeed Not one single woman ever needs to die from cervical cancer. Get involved...Visit the National Cervical Cancer Coalition online. http://ow.ly/jgj730760D4

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Top 10 Healthcare Marketing Trends For 2018

Top 10 Healthcare Marketing Trends For 2018 | Health Awareness and Technology | Scoop.it

With 2017 almost in the rear-view mirror, it is time to start thinking about how your healthcare marketing strategy will evolve in 2018. It is a wise thing to step back for a moment, analyze the success of last year’s digital marketing campaigns and consider ways to evolve your strategy in the year to come.

Overall, 2017 was a year filled with changes and advancements in the digital marketplace. We saw the growth of ephemeral content on Instagram, innovations in live streaming, Google algorithm updates and an increased focus on unique content marketing. While it is a lot to stay on top of, these advances mean there are still unexplored roads to get inspired to improve your healthcare marketing strategy and engage your patients on a deeper level.

Most marketers prefer to write and publish digital marketing strategy pieces at the beginning of the year when everything is new and fresh, and teams are full of enthusiasm. With just three months left in the year 2017, you need to look for cutting-edge digital marketing strategies that can reinvigorate your brand in the year 2018.

If you want to stay on top of a constantly evolving digital landscape and ensure that you do not fall behind your competition regarding growth and profitability, you need to keep up with a lot of changes. This is one of the many key reasons why healthcare providers choose to work with a digital marketing agency, such as Practice Builders.

Ever wondered what makes a digital marketing agency so effective at coming up with innovative digital marketing ideas? A digital marketing agency can simplify the process of planning and executing the right campaign because it knows which communication channels can be best leveraged by a medical practice.

As you put together plans on where to focus your efforts in 2018, here are 10 digital marketing trends that can take your practice to the next level.


1. Consider Influencer Marketing: The need for influencer marketing is more significant today than it has ever been. Going by the statistics, nearly 71 percent of patients are more likely to book an appointment based on a reference on social networks.
Influencer marketing is all about taking advantage of “word-of-mouth” posts. An influencer is someone who has already gained the attention and loyalty of your target audience. You can ask any celebrity or a popular brand to interact with the target audience and endorse your products and service. Influencer marketing allows you to build instant authority for your brand, even if you are a new entrant in the market. More engaged patients mean more appointments and increased referrals.

2. Create Smart Content: Smart content, also referred to as dynamic content or adaptive content, is the most powerful pillar of your digital marketing campaigns. However, chances are you are not either creating or leveraging smart content as much as you could. As a reminder, dynamic content “talks” to your target audience – as if you know them. The more you know your target audience, the more likely you will convert prospects into patients. For instance, just by building your list of contacts, you can accumulate a significant amount of information in your CRM. Dynamic email can deliver personalized content to your target audience based on the information your system is collecting. While it is possible to do all of this manually, why would you? This is where marketing automation comes into the picture.

3. Focus on Market Automation: The rise of marketing automation platforms has simplified digital marketing tasks for medical practices. This is mainly because practices can now organize repetitive tasks across social networks and emails. This trend is very likely to deliver quick and measurable ROI. In addition, marketing automation platforms are beneficial to marketers in many ways. Firstly, they allow practices to see the relation between lead generation and digital strategies. Secondly, these platforms come with trigger-based systems that facilitate regular communication with potential and existing patients. Initially, these platforms were expensive and only large practices had access to them. However, over time, they have become affordable and scalable.

4. Think Beyond SEO: Until last year, gaining and maintaining website traffic was as easy as speeding up your SEO game. In 2018, entirely relying on SEO for improving your website traffic is a recipe for failure. Throughout 2017, Google has continued with algorithm update techniques. From Panda Mobilegeddon, the list is never-ending. A good number of reliable sites with useful content have suffered in the process. This does not mean you should forget all the SEO skills you have acquired over the years. Just keep them and improve them. It is essential to think beyond basic SEO techniques. However, do not hide from the fact that attracting patients in 2018 will demand more than just SEO.

5. Strengthen Social Media Presence: You can market and promote your practice until the cows come home, but if your approach is lacking, patients are going to scurry off somewhere else. Now more than ever, modern patients prefer to have easy access to the help and services they need. They do not want to make a phone call and stay on hold or send an email and wait for hours in a queue. Your patients want to post a comment on Facebook or send out a Tweet and get the help they need. Most medical practices have some amount of social media presence, but a handful of them leverage it for attracting patients.

 

6. Invest in Live Video: 2018 is said to be the year of video, with businesses of all kinds, including the healthcare sector, turning to video content to gain their target audience’s attention. Out of the various types of video, live video is said to attract the most attention so far. According to a study, long-form content and live video deliver the highest rates of ad completion. Another study expects the live video market to grow to $70.05 billion in 2021, up from $30.29 billion in 2016.

How can medical practices get on board with live video? There is a wide range of live video platforms available, which show the booming popularity of live streaming. Facebook Live is probably the most popular, but other social media networks including YouTube, Instagram, Tumblr and Periscope also support live video. You can use live video for streaming events, interviews, broadcasting a launch or reaching out to a broader audience.

7. Build a Responsive Website: You can start the new year by increasing the effectiveness of your website. The primary purpose of your practice website is to attract and inform patients. Some of the most effective elements of a high-converting healthcare website sites are: simple layout and basic design, easy navigation, contact forms with necessary information fields, social media links, patient reviews page and a media gallery for images and videos of practice and staff. Carefully building your healthcare website around the needs of your patients will help you achieve business objectives.

8. Paid Marketing Strategies a Necessity: For healthcare marketers relying solely on social networks, a lot more than just posting updates on your social media profile will be required to win your target audience. According to Forrester Research, an average patient only gets to see 16 percent of Facebook posts of their doctors and only 10 percent of tweets. We are entering an era in which marketers will have to pay to have their content distributed appropriately. For many healthcare marketers, it may mean loosening their budget to accommodate extra costs. If you want to have a lasting impact, you will have to pay for the premium services.

9. Gather More Patient Reviews: Social proof is essential for any healthcare practice trying to gain trust with potential patients. Social proof includes patient reviews, testimonials and case studies. According to a report, one in four patients check online reviews before choosing a healthcare provider. The good part is, acquiring reviews requires little effort.

One way to market your medical practice is by getting positive reviews on popular third-party sites such as Healthgrades.com and Vitals.com. Your patients can also post reviews on social media sites like Facebook, Yelp and Google+. If the majority of your reviews are negative, or if you do not have any reviews at all, the chances are that the new patient will choose another practice.

Encouraging patients to post reviews of your practice is simple. A good way to encourage patients to post reviews is through automated emails after each visit or by including a link to the third-party review website in your satisfaction surveys.


10. Extensive Blogging: Medical practices are highly likely to take control of their content by creating their own blogs. Topics like office updates, patient-centric useful content and featured guest posts will allow healthcare marketers to nurture their brand and connect with more patients. According to industry experts, 2018 is going to be another exciting year for innovative ways to reach patients and increase brand awareness. Rapid development in communication technology is making it increasingly challenging, and marketers will need to experiment and adapt in order to keep up.

Final Words

Incorporating these tips into your healthcare marketing strategy can help you connect with existing and potential patients. As hectic as running a practice may get, it is important for healthcare providers to appear as approachable as possible. Marketing your medical practice in a welcoming manner will draw in more patients while encouraging them to stay with your practice for a long time.

This makes it critical to find a healthcare marketing agency that can help you build your practice while you focus on caring for your patients. At Practice Builders, we offer a unique blend of reputation management as well as digital marketing that will help bring in new patients and strengthen your brand.

If your current marketing efforts do not include online reputation management and digital marketing, we are here to help. Implementing these strategies will drive more patient referrals, improve patient retention and keep your practice’s reputation strong.
For help with building your brand and executing digital marketing ideas for your practice, contact a Practice Builders representative today.


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Indeed here to stay....

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A Nation Under Pressure: The Public Health Consequences of Stress in America

A Nation Under Pressure: The Public Health Consequences of Stress in America | Health Awareness and Technology | Scoop.it
The lecture will also be broadcast live via NIH Videocast and streamed live on Facebook at facebook.com/nih.gov and facebook.com/nih.nccih (link is external).  We’ll use #Chatstress and #Straus17 on Twitter.
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Delighted that Dr. Murthy's lecture, "A Nation Under Pressure: The Public Health Consequences of Stress in America" will also be broadcast live via NIH Videocast and streamed live on Facebook at facebook.com/nih.gov and facebook.com/nih.nccih(link is external).  Twitter hashtags used: #Chatstress and #Straus17

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Women’s Wealth & Health Equity Summit – Allies Reaching for Community Health Equity

Women’s Wealth & Health Equity Summit – Allies Reaching for Community Health Equity | Health Awareness and Technology | Scoop.it

A woman’s income and wealth are directly tied to her health. Consequently, wealthy women have better health outcomes than women with little or no assets. As part of our mission to advance health equity by addressing inequities across the social determinants of health, Allies for Reaching Community Health Equity (ARCHE), a project of the Center for Global Policy Solutions (CGPS) hosted the Women’s Wealth & Health Equity Summit from July 17-19, 2017.

The event used an intersectional framework to examine the consequences of these inequities, placing a particular focus on women of color and other disadvantaged groups. The summit sought to build a shared language, framework and policy agenda to address women’s pay and wealth inequities through a health equity lens.

For the first half of the Summit, we held a Health Equity Design (HED) Lab Strategy Session that brought about four dozen thought leaders and community stakeholders together to develop a series of recommendations to address women’s pay and wealth inequities through a health equity lens. The idea for the Summit was conceived during a previous HED Lab.  The ideas discussed during these meetings were also presented and workshopped as part of the formal Summit on Wednesday. In between work sessions, over 150 attendees heard from two panels, “Women’s Pay, Wealth, and Health: Where We Stand Today” and “New Approaches to Community and Stakeholder Engagement,” both of which featured dynamic speakers, including Linda Goler Blount of the Black Women’s Health Imperative who stated, “It’s hard to be your healthiest if you have no money.” Click here to see the presentations from the Health Equity Design Lab Strategy Session teams.

On July 17, Maya Rockeymoore, Ph.D., president and CEO of CGPS formally opened the Summit. The day also featured the panel discussion “Health Equity: Understanding the Social Determinants.”


Baltimore Public Health Commissioner Dr. Leana Wen delivered a powerful keynote address on the evening of July 18. She used her experiences as a medical doctor and first time mom-to-be to emphasize the importance of equity and a safety net for the most vulnerable. Too often, she said, the undeniable social determinants are ignored in favor of simply blaming those who are poor and unhealthy for their own conditions. But Wen said personal choices can’t explain why blacks don’t live as long as whites and why infants of color are more likely not to see their first birthdays. Sickness is not about personal choices, she said.

Acknowledging that health care is a political hot potato, Wen said doctors and others in the health care field can’t sit by idly while the fates of their patients hang in the balance. She implored equity warriors to stand on the side of what’s right and serve as advocates for those most vulnerable.

Dr. Julianne Malveaux, a noted labor economist, author and commentator delivered a witty and spirited keynote address on the Summit’s last day, explaining racial health disparities can be attributed to three factors: Access, Assets and Attitudes.

Access, she said, is an issue because the few health care facilities that are located in low-income communities are inadequate. Assets are relevant because those with means can afford the best care, while the have-nots have no or few options. Attitudes are important, Dr. Malveaux said, because historically the medical establishment has been hostile to African Americans and other communities of color, creating an indifference between the two groups that keeps blacks from seeking medical treatment.

The closing day also featured three panel discussions – “Building Stability for Women Who Work,” “Equity: The Business Imperative” and “Thinking Intersectionally and Across Silos.”

Panelists who took part over the three days included Lori Dorfman of Berkeley Media Studies Group, Fatima Goss Graves of the National Women’s Law Center, Marjorie Innocent of the NAACP, Sylvia Castillo of The Praxis Project, Paolo Narciso of the AARP Foundation and Teófilo Reyes of Restaurant Opportunities Center United.


ARCHE Director Dr. Judy Lubin closed the Summit by thanking attendees and participants, summarizing a few of the many highlights and promising more innovative events, trainings and leadership from ARCHE.   

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CherryNetwork's insight:

Thumbs up to Allies for Reaching Community Health Equity (ARCHE), a project of the Center for Global Policy Solutions (CGPS) for hosting the Women’s Wealth and Health Equity Summit. The Keynote Addresses delivered by Dr. Leana Wen, a physician, public health advocate, and Baltimore City Health Commissioner and Dr. Julianne Malveaux, a noted economist, author, social/political commentator, businesswoman, and former President of Bennett College were informative and inspiring. A huge "Thank you" goes to Dr. Maya Rockeymoore Cummings, the ARCHE team and the entire CGPS team for a powerful Summit!

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What can healthcare entrepreneurs learn from digital health deal flow in 2017?

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Despite the slowdown in private equity markets seen elsewhere in the early part of 2017, investment levels in digital health in 2017 to date are tracking on par with 2015 and 2016.
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Amazon’s 1492 lab is reportedly exploring EHRs and telemedicine (Updated)

Amazon’s 1492 lab is reportedly exploring EHRs and telemedicine (Updated) | Health Awareness and Technology | Scoop.it
While its CEO briefly held the title of richest person in the world on July 27, Amazon had set its sights elsewhere. The e-commerce company has reportedly created 1492, a secret lab focused on healthcare technology advancements.
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Photography and Copyright Law

Photography and Copyright Law | Health Awareness and Technology | Scoop.it
An interview with copyright attorney Carolyn E. Wright on Photography and Copyright Law
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A "must-read" resource...

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Health Information Technology Standards

The American College of Emergency Physicians (ACEP) believes medical care is optimized when all pertinent patient information is available in a timely, usable, and secure manner. Seamless integration of data from within and among health care systems and personal health records is vital for proper patient care. ACEP supports the adoption of information standards and the meaningful use of health information technology as defined by the Office of the National Coordinator of Health Information Technology.
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(6) OSCC14 - Virtual Laboratory Training, Career Recruitment and Retention (VLTC) Project - YouTube

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Repost: November 9, 2014 - Thrilled for the opportunity to share my 3D virtual world laboratory training, career awareness, and information-sharing project entitled, "Virtual Laboratory Training, Career Recruitment and Retention (VLTC) Project" at the 2nd annual Opensimulator Community Conference. The presentation was streamed live and recorded. You are invited to watch the entire recorded presentation (40-45 minutes) at your convenience. Please feel free to use and/or share the video: https://www.youtube.com/watch?v=RE_klXeiExE

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Yes, There Is a Place for Social Media Marketing in Your Medical Practice

Yes, There Is a Place for Social Media Marketing in Your Medical Practice | Health Awareness and Technology | Scoop.it

Marketing represents an incredibly important aspect of the business of medicine that doctors often overlook. Physicians, doubling as businessmen and women, are often so focused on patient care (reasonably so), increasing volume, and ensuring payment for their services that they overlook one of the key elements to ensure patients continue to walk through the door: marketing. Today’s business environment offers numerous ways to market – print, paid advertisements, web, and social media to name a few. Of these, social media marketing is one of the most cost effective methods and is quite easy to incorporate into the marketing plan of any practice.   Social Media Marketing – What is it?   Social media has completely taken the world by storm in the last decade. Sites like Facebook, Twitter, Instagram, and LinkedIn have become incredibly popular, boasting millions of users on each site. Given the enormous spread of social media, it has become a huge resource for marketing for businesses of all sizes, including those in healthcare.   One of the primary reasons social media marketing is so popular is because of the unique opportunity it presents to both businesses and consumers. Business pages on social media allow consumers to connect with their healthcare providers on a different level. It provides a great location for consumers to gain information, communicate with the business as well as promote and share the business if they see fit. A social media presence boosts search engine optimization as well as helps with branding. Social media is easy to set up, manage and use, and far less costly than other methods of marketing.   Social Media Marketing Policies   While social media can be incredibly beneficial to the success of your marketing campaign, it’s very important that office policies be set forth regarding its use. Keep in mind that social media is not private or secure, once an image, video, or post is out on the internet, it stays out there. Given that fact, it’s very important to be conscientious about posting for the business as well as personally. Office staff should NEVER post images of patients and should never contact a patient via a social media message. If a patient messages the page concerning their healthcare, they should be kindly directed to contact the office via the phone or other secure means of messaging.   All office staff, physicians included, should be educated about the importance of respecting patient privacy. Any social media posts about patients, even if they lack specific identifiers, can be deemed HIPAA violations. Any postings about patients, with images of patient or insecure methods of contacting patients, can all warrant an investigation of a HIPAA violation. To be safe, the best policy is that office staff and physicians should NOT post anything at all about patients, whether it is unidentifiable or not.   Social media is a great marketing tool, however, it can also be a dangerous tool if it backfires. - See more at: http://www.hcplive.com/physicians-money-digest/practice-management/yes-there-is-a-place-for-social-media-marketing-in-your-medical-practice#sthash.sdwyu7yf.dpuf


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App that helps aid workers: 'I watched TV while mapping 100km of Nigeria'

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Gamers help find hard-to-reach communities as Médecins Sans Frontières uses data from app to produce detailed local maps
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