Charliban Worldwide
3.1K views | +0 today
Charliban Worldwide
a dog nose in the digital Wine & Food world
Your new post is loading...
Your new post is loading...
Scooped by Charles-Louis Mazerolles
Scoop.it!

Are Tablet-Only Publications Dead?

Are Tablet-Only Publications Dead? | Charliban Worldwide | Scoop.it

Is there a future for tablet-only publications? The last few weeks have cast an ominous shadow over this niche industry following substantial staff cuts at News Corp.'s The Daily and a decision by the Huffington Post to give up on charging for its iPad magazine after just five issues.

more...
No comment yet.
Scooped by Charles-Louis Mazerolles
Scoop.it!

UN agency calls for action to promote sustainable diets and food biodiversity - UN news center

UN agency calls for action to promote sustainable diets and food biodiversity - UN news center | Charliban Worldwide | Scoop.it
Countries must take immediate action to promote sustainable diets and food biodiversity to improve the health of their citizens, the United Nations food agency states in a new book, jointly published with Bioversity International, a...
more...
No comment yet.
Scooped by Charles-Louis Mazerolles
Scoop.it!

Local food is trendy, but is it really more eco-friendly?

Local food is trendy, but is it really more eco-friendly? | Charliban Worldwide | Scoop.it
Local food, hip among urbanites, is stirring more debate as new research suggests its eco-friendly benefits have been oversold.
more...
No comment yet.
Scooped by Charles-Louis Mazerolles
Scoop.it!

Mobile Commerce - Half of smartphone owners use mobile shopping apps - Internet Retailer

Mobile Commerce - Half of smartphone owners use mobile shopping apps - Internet Retailer | Charliban Worldwide | Scoop.it
Internet Retailer - Technology/Mobile Commerce - Half of smartphone owners use mobile shopping apps...
more...
No comment yet.
Scooped by Charles-Louis Mazerolles
Scoop.it!

"Project Re: Brief | Coca-Cola | Mobile Ad Demo"

In 2011, Google partnered with four global brands in an advertising experiment. The goal was simple - how can the ideas that defined the advertising industry...
more...
No comment yet.
Scooped by Charles-Louis Mazerolles
Scoop.it!

Food meets pharma as Nestle fights for health claims

Food meets pharma as Nestle fights for health claims | Charliban Worldwide | Scoop.it
LAUSANNE (Reuters) - Nestle opened a new clinical development unit on Wednesday to conduct trials into nutrition for both sick and healthy people, as the food industry comes under pressure to back up health...
more...
No comment yet.
Scooped by Charles-Louis Mazerolles
Scoop.it!

TED | Ads Worth Spreading | Back to the Start

TED | Ads Worth Spreading | Back to the Start | Charliban Worldwide | Scoop.it
In flawlessly creative animation, witness the story of a small farmer who slowly converted his family farm to an industrial animal factory before seeing the errors of his ways, and discovering a more sustainable future. The soundtrack is stellar -- country music legend Willie Nelson performs Coldplay's haunting classic "The Scientist."
more...
No comment yet.
Scooped by Charles-Louis Mazerolles
Scoop.it!

New Weight Loss Strategy: Postponing a Snack

New Weight Loss Strategy: Postponing a Snack | Charliban Worldwide | Scoop.it
Those who postpone a snack they crave actually desire it less and are able to delay eating it, says researcher Nicole Mead, PhD, an assistant professor at Catolica-Lisbon School of Business and Economics in Portugal.
more...
No comment yet.
Scooped by Charles-Louis Mazerolles
Scoop.it!

NASA GISS: Research News: NASA Finds 2011 Ninth Warmest Year on Record

NASA GISS: Research News: NASA Finds 2011 Ninth Warmest Year on Record | Charliban Worldwide | Scoop.it
Global Warming: now it is clear and without scientific doubt! (Nasa)
more...
No comment yet.
Scooped by Charles-Louis Mazerolles
Scoop.it!

Red wine prevents breast cancer? I'll drink to that!

Red wine prevents breast cancer? I'll drink to that! | Charliban Worldwide | Scoop.it
In a study suggesting that red wine might be the next big thing in breast cancer prevention, a study has found that women who drank just under two servings of red wine daily experienced hormonal...
more...
No comment yet.
Scooped by Charles-Louis Mazerolles
Scoop.it!

"product proliferation" cartoon | Tom Fishburne: Marketoonist

"product proliferation" cartoon | Tom Fishburne: Marketoonist | Charliban Worldwide | Scoop.it
Some brands are line extension machines. To jockey for shelf space, they launch waves of new SKUs each year, often without meaningful differentiation from what is already there.
more...
No comment yet.
Scooped by Charles-Louis Mazerolles
Scoop.it!

"Mobile Strategy" cartoon..."What did you say?" | Tom Fishburne: Marketoonist

"Mobile Strategy" cartoon..."What did you say?" | Tom Fishburne: Marketoonist | Charliban Worldwide | Scoop.it
I heard Crossing the Chasm author Geoffrey Moore share that the most important moment in mobile adoption was December 25, 2010, when executives around the world opened up the new iPads their families had given them for Christmas.
more...
No comment yet.
Scooped by Charles-Louis Mazerolles
Scoop.it!

Wine Cheese Cupid - a refined way to compare both

Wine Cheese Cupid - a refined way to compare both | Charliban Worldwide | Scoop.it
What cheese loves your libation? What libation loves your cheese? These are the age-old questions haunting humankind since the dawn of eating and drinking. Questions that can finally be answered with the quidance of Cheese Cupid.
more...
No comment yet.
Scooped by Charles-Louis Mazerolles
Scoop.it!

Instacart aims to be the Amazon Prime of grocery delivery - Cnet News

Instacart aims to be the Amazon Prime of grocery delivery - Cnet News | Charliban Worldwide | Scoop.it
The San Francisco startup hopes its Express subscription service can change shoppers' behavior by giving them free and fast delivery of groceries and, later, other items. Read this blog post by Daniel Terdiman on Internet & Media.
more...
No comment yet.
Scooped by Charles-Louis Mazerolles
Scoop.it!

Michelle Obama tells the story of the White House Kitchen Garden - USA Today

Michelle Obama tells the story of the White House Kitchen Garden - USA Today | Charliban Worldwide | Scoop.it

First Lady Michelle Obama is known for her health initiatives across the country, but one of her most impressive feats is in her own backyard. Obama’s first book, American Grown: The Story of the White House Kitchen Garden and Gardens Across America (Crown, $30), shares the story of the kitchen garden Obama planted in 2009 , gives tips on gardening and cooking locally grown products, and features seasonal recipes.

more...
No comment yet.
Scooped by Charles-Louis Mazerolles
Scoop.it!

How a hot local trend became a marketing vehicle for national chains. Sorry, Hipsters - Fodd issue

How a hot local trend became a marketing vehicle for national chains. Sorry, Hipsters - Fodd issue | Charliban Worldwide | Scoop.it

Should you come across a broken-down food truck on the side of the road, there’s a chance Larry Olmsted let the air out of its tires.

When the USA Today food columnist recently documented [1] America’s worst culinary trends for Forbes, he placed food trucks at the top of the list, beating out such abominations as TV cooking competitions, gastropubs and restaurants named for (but rarely featuring the actual cooking of) celebrity chefs.

more...
No comment yet.
Scooped by Charles-Louis Mazerolles
Scoop.it!

Google dénonce les multiples tentatives de censures politiques

Google dénonce les multiples tentatives de censures politiques | Charliban Worldwide | Scoop.it
Les contenus en ligne à caractère politique sont les cibles privilégiées des gouvernements - démocratiques ou autoritaires - qui exigent la suppression de messages, s'est inquiété dimanche le moteur de recherche.
more...
No comment yet.
Scooped by Charles-Louis Mazerolles
Scoop.it!

HELLMANN'S RECIPE RECEIPT / Ogilvy Brazil

Hellmann's turns your receipt into a personalized recipe combining the products you just bought. / Very clever...and useful idea.

more...
No comment yet.
Scooped by Charles-Louis Mazerolles
Scoop.it!

Social Media Landscape 2012 - FredCavazza.net

Social Media Landscape 2012 - FredCavazza.net | Charliban Worldwide | Scoop.it

Let’s make things perfectly clear: When I am suggesting to strengthen and experiment, I am advising you to do it internally, not to outsource it. Because if you let a contractor do it for you, you won’t learn anything and will not be able to gain experience. I strongly believe a small-scale internal social presence is much more profitable than a large-scale outsourced one. Social media ROI is about experience and insights, it is not about fans number.

more...
No comment yet.
Scooped by Charles-Louis Mazerolles
Scoop.it!

Halfsies: Connecting the Dots

Halfsies is a social initiative offering restaurant-goers a choice that provides a healthier portion size, reduces food waste, and supports the fight against hunger. Halfsies is preparing to launch its pilot programs in Austin, Texas, and NYC.
more...
No comment yet.
Scooped by Charles-Louis Mazerolles
Scoop.it!

McDonald's To Offer Books Instead Of Happy Meal Toys In The UK - Huffingtonpost

McDonald's To Offer Books Instead Of Happy Meal Toys In The UK - Huffingtonpost | Charliban Worldwide | Scoop.it
McDonald's is replacing Happy Meal toys for books in the UK, according to the National Literary Trust.
more...
No comment yet.
Scooped by Charles-Louis Mazerolles
Scoop.it!

'Smart barcodes' to replace eco labels - Food Navigator

'Smart barcodes' to replace eco labels - Food Navigator | Charliban Worldwide | Scoop.it
Industry must embrace and provide for mobile technologies, as ‘smart barcodes’ look set to replace the confusing mass of eco labels currently found on food products, says Organic Monitor.
more...
No comment yet.
Rescooped by Charles-Louis Mazerolles from Charliban Francophone
Scoop.it!

Heineken U-code - open new friendships

Agency: Leo Burnett Warsaw Creative Director: Paweł Heinze Copywriter: Anna Gadecka, Kamil Kowalczyk Art Director: Yigit Unan, Nina Lupinska, Robert Chudzik ...

Via Céline Dartanian, Charles-Louis Mazerolles
more...
No comment yet.
Scooped by Charles-Louis Mazerolles
Scoop.it!

"Death by PowerPoint" cartoon | Tom Fishburne

"Death by PowerPoint" cartoon | Tom Fishburne | Charliban Worldwide | Scoop.it
PowerPoint presentations may not have actually killed anyone, but they've sure killed many an idea. Our ideas are only as good as how we communicate them. Yet it is common to neuter ideas with mind-numbing slide presentations.
more...
No comment yet.