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All About How People Share On Pinterest

All About How People Share On Pinterest | Charity Marketing | Scoop.it
Pinterest is one of the hot social media sites to emerge over the past year or so. Need a stat rundown on who uses it (hint: moms are big), how they use it (think iPads), when and what they share?

Via Gladys Pintado
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'Self-censored UK media' frightened to show true outrage with global spying - RT

'Self-censored UK media' frightened to show true outrage with global spying - RT | Charity Marketing | Scoop.it
'Self-censored UK media' frightened to show true outrage with global spying RT The latest Snowden revelation uncovered that the UK's intelligence agency GCHQ was doing whatever it could to prevent the media from igniting a “damaging public debate”...
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Fish Heads Spill In Vancouver, Social Media Laughs (TWEETS) - Huffington Post Canada

Fish Heads Spill In Vancouver, Social Media Laughs (TWEETS) - Huffington Post Canada | Charity Marketing | Scoop.it
Fish Heads Spill In Vancouver, Social Media Laughs (TWEETS)
Huffington Post Canada
In Norway this would be like an overturned Brinks truck MT @CTVScottHurst Fish heads spilled on Vancouver street pic.twitter.com/oVvRWjCzhZ.
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2013 Content Marketing Research: Most Effective Content for Lead Generation | TechValidate Blog

2013 Content Marketing Research: Most Effective Content for Lead Generation | TechValidate Blog | Charity Marketing | Scoop.it

In July of 2013 we reached out to get statistical evidence behind what we hear from our customers in B2B marketing on a daily basis. Over 230 B2B marketing professionals responded. Last week we dug into the quantified benefit of using social proof from existing customers in marketing activities. Below we’ll focus specifically on what type of content moves the needle for lead generation.

 

Week 6: What Types of Content are Most Effective for Lead Generation?


Via Jeff Domansky
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Jeff Domansky's curator insight, October 27, 2013 3:40 AM

What content delivers leads? A few surprises.

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How storytelling has made social networking interesting again - The Guardian

How storytelling has made social networking interesting again - The Guardian | Charity Marketing | Scoop.it
The Guardian
How storytelling has made social networking interesting again
The Guardian
But Wattpad's real secret is that it's the most successful social network you haven't heard about – and that, in the present internet climate, is exciting.
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The Simple Rules of Social Contagion

It is commonly believed that information spreads between individuals like a pathogen, with each exposure by an informed friend potentially resulting in a naive individual becoming infected. However, empirical studies of social media suggest that individual response to repeated exposure to information is significantly more complex than the prediction of the pathogen model. As a proxy for intervention experiments, we compare user responses to multiple exposures on two different social media sites, Twitter and Digg. We show that the position of the exposing messages on the user-interface strongly affects social contagion. Accounting for this visibility significantly simplifies the dynamics of social contagion. The likelihood an individual will spread information increases monotonically with exposure, while explicit feedback about how many friends have previously spread it increases the likelihood of a response. We apply our model to real-time forecasting of user behavior.

 

The Simple Rules of Social Contagion
Nathan O. Hodas, Kristina Lerman

http://arxiv.org/abs/1308.5015


Via Complexity Digest
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António F Fonseca's curator insight, December 23, 2013 7:12 AM

Another paper about information propagation. A study on the user interface of two social sites, mainly the problem of limited attention and attention managment.

Claude Emond's curator insight, September 23, 2014 3:52 PM

A contagious feel-good-ness :)

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Lord McAlpine libel row with Sally Bercow formally settled in high court

Lord McAlpine libel row with Sally Bercow formally settled in high court | Charity Marketing | Scoop.it
Sally Bercow has apologised for 'irresponsible use of Twitter' and agreed to pay undisclosed damages to peer, court told (Lord McAlpine libel row with Sally Bercow formally settled in high court: Sally Bercow has apologised for 'irr...
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Charity Watchdog Shakes Up Ratings To Focus On Results

Charity Watchdog Shakes Up Ratings To Focus On Results | Charity Marketing | Scoop.it
But some nonprofits argue that outcomes can be hard to measure — especially in areas like the arts.
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4 Types of Social Media Mistakes

4 Types of Social Media Mistakes | Charity Marketing | Scoop.it
There are many examples of social media infractions by companies, but the good news is that these types of experiences force marketers and senior executives to take notice and become more responsible about social media. In an earlier post I shared...

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One Year Later, Medium Is Changing the Way Its Writers Write and Its Readers Read | Mediashift | PBS

One Year Later, Medium Is Changing the Way Its Writers Write and Its Readers Read | Mediashift | PBS | Charity Marketing | Scoop.it

It was just more than a year ago that Ev Williams and Biz Stone created the publishing platform Medium....

 

At the heart of Medium is a sense of connectedness between those who create words and those who consume them, and the site’s future looks promising to technology experts like Warren.“

 

As a platform, I envision Medium becoming a curated magazine of sorts that lives digitally,” she wrote via email. “I think with a strong tablet app that is able to curate Medium’s content flipboard-style, the platform could actually also be a publication in its own right.”


For now, the site continues to guide readers through a consumptive experience unlike any other — and meanwhile, the writers are responsible for building up Medium’s content and shaping the site, post by post. “We want to optimize for great interactions between writers and readers,” Davies wrote via email....


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Jeff Domansky's curator insight, October 14, 2013 11:35 AM

Medium continues to get large as readers and pageviews grow at the longform website.

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Verification Junkie

Verification Junkie | Charity Marketing | Scoop.it
A growing directory of tools for verifying, fact checking and assessing the validity of social media...
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Charity is preferable to ever-expanding government - Boston Globe

Charity is preferable to ever-expanding government - Boston Globe | Charity Marketing | Scoop.it
Charity is preferable to ever-expanding government
Boston Globe
Progressive thought has long believed that government's role is to fill all unmet needs, and that charity is a temporary expedient until the ever-expanding government has caught up.
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Jack Dorsey denies ousting forgotten founder, as he tells his side of Twitter’s early story

Jack Dorsey denies ousting forgotten founder, as he tells his side of Twitter’s early story | Charity Marketing | Scoop.it
With an upcoming IPO, Twitter has a vested interest in smoothing out people’s perceptions of its founding story.

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Jony Ive turns Mac Pro RED for charity - Engadget

Jony Ive turns Mac Pro RED for charity - Engadget | Charity Marketing | Scoop.it
Apple Insider
Jony Ive turns Mac Pro RED for charity
Engadget
Apple's Jony Ive is teaming up with recent design partner Marc Newson to auction a one-of-a-kind red Mac Pro as part of a Product RED charity fundraiser.
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What To Do If Your Social Media Account Is Hijacked - The Next Web

What To Do If Your Social Media Account Is Hijacked - The Next Web | Charity Marketing | Scoop.it
What To Do If Your Social Media Account Is Hijacked
The Next Web
Almost everyone has had their social media accounts compromised at least once in the past, where their accounts automatically share scam links to friends and followers.
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Content and the Marketing Funnel | Social Media Today

Content and the Marketing Funnel | Social Media Today | Charity Marketing | Scoop.it

...Many content marketers provide top-of-the-funnel and bottom-of-the-funnel content without realizing that’s what they’re doing. It’s easy to create a content calendar that will appeal to the masses and then throw in discounts and demonstrations to grab those interested parties right away. When even one lead converts to a sale, business bloggers feel they’ve done their job.

 

What if you could do so much more with your content marketing? What if someone told you the middle of the funnel is the most neglected area of content marketing? You’d probably take a look at what you’re offering and start making a change.

 

To understand why the middle of the funnel affects your potential sales, you should also understand the sales cycle for various buyer types. Small and medium businesses take six months to a year before deciding to buy. Your middle-of-the-funnel content is what will keep them coming back for more information as they make the decision. What happens if you neglect the middle? Those leads go elsewhere....


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Jeff Domansky's curator insight, October 27, 2013 1:28 AM

Smart ways too deepen your content offer with better ROI results.

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10 Ways to Get More Business Through LinkedIn - SiteProNews

10 Ways to Get More Business Through LinkedIn - SiteProNews | Charity Marketing | Scoop.it

I can tell you that LinkedIn is indeed a very strong promotional tool that when used properly can be a great source of free marketing for your business.

 

Like anything else in life, getting the results you want takes some time and commitment, so don’t expect too much too quickly. Once you get a better understanding of how LinkedIn works, it will help expose your company to a whole new audience not available anywhere else.On that note here are 10 important tips to remember that will help generate more interest for your business on LinkedIn...


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Jeff Domansky's curator insight, October 27, 2013 3:30 AM

Basic but useful LinkedIn tips.

Ali Anani's curator insight, October 28, 2013 1:19 AM

Don't procrstinate on using LinkedIn for promoting your business. 

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Ahead of the Twitter IPO an Infographic

Ahead of the Twitter IPO an Infographic is een bericht van: Ber|Art Visual Design and WordPress Webhosting
Ahead of the Twitter IPO an Infographic
As the world’s #2 social network Twitter prepares to go public (Reports suggest a Nov.

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The Micro Minute Facebook Adds Twitter Features

The Micro Minute Facebook Adds Twitter Features | Charity Marketing | Scoop.it
Facebook incorporates features from Twitter and other social media platforms such as Instagram which they also own. Hashtags have been said may be added to Facebook to add more value in conversations and broaden connection opportunities.

Via Thomas Faltin
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D.A. Graystone | Read a Book, Make a Difference

D.A. Graystone | Read a Book, Make a Difference | Charity Marketing | Scoop.it
Authors making a difference by donating a portion of their sales to charity. #RABMAD http://t.co/dZsybnYJXs
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Mental health beds could face crisis

Mental health beds could face crisis | Charity Marketing | Scoop.it
WIGAN’S mental health service could be stretched to breaking point according to a new report amid fears there are not enough beds for patients.
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Social Media: Are You Networking in Your Pajamas?

Social Media: Are You Networking in Your Pajamas? | Charity Marketing | Scoop.it
Isn’t it amazing how it only takes seconds for you to form an opinion about someone, even before they have opened their mouth! The same is just as true online. But what if you were unprepared to start those conversations?

Via Thomas Faltin
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The Blurred Line Between PR and Marketing

The Blurred Line Between PR and Marketing | Charity Marketing | Scoop.it

The growing similarities in tools used for Public Relations and Marketing raise questions of how the two are different anymore. Is SEO PR or Marketing.

 

While inbound marketing is something that some accept and some don’t, it would be superfluous to argue that marketing hasn’t evolved in the last couple of decades with ‘inbound’ as simply a new version. The same can be said for public relations and the methods and channels it uses.

 

Modern marketing tools such SEO, social media or blogs can all be used in either a PR or marketing way. Search engine optimization establishes what the perceived image and related topics of a company can be; so it’s an image builder while also directing precise traffic to a place of accurate results. A simple Facebook post can introduce a new product/ service or it can establish a company opinion. Blogs can be informative in either a marketing tone of “here’s what we offer” or a PR angle of “why this product is good for consumers”.

 

Technology. That’s why I (and likely you by now) have questioned where the line is drawn between PR and marketing. It’s all about the tools used. We may have a similar message to share, but we are looking for different results. How we get those results will overlap, but it’s how we interpret and analyze that information that defines the difference between public relations and marketing....


Via Jeff Domansky
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Jeff Domansky's curator insight, October 14, 2013 12:01 PM

Time to stop worrying about definitions and start concentrating on results whether it's PR or marketing.

Bernadette Chin Lee's curator insight, October 14, 2013 2:12 PM

Once we all have the same goal in mind...

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Youth 100 list: Go down easy street to reach the young | Trends | Marketing Week

Youth 100 list: Go down easy street to reach the young | Trends | Marketing Week | Charity Marketing | Scoop.it
This year’s Youth 100 list unveils what attributes make brands attractive to 18- to-24 year-olds and uncovers some surprises in which companies top the group’s ‘most desired’.
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PR Insider: PR is Dead. Actually, Long Live PR!

PR Insider: PR is Dead. Actually, Long Live PR! | Charity Marketing | Scoop.it
The most impactful campaigns will be run by teams that embrace multiple channels and keep the emphasis on smart content; those that sacrifice one in favor of the other will miss opportunities and weaken client brands over the long term.
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