Charities and Social Media
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Charities and Social Media
a collection of resources on social media for charities
Curated by Heather Card
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5 tips for effective web writing: Anatomy of a functional blog post

5 tips for effective web writing: Anatomy of a functional blog post | Charities and Social Media | Scoop.it
Good web writing (reading) requires special treatment of headline, summary, subheads, sections, paragraphs, lists, etc.
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The Rising Influence of Social Media [INFOGRAPHIC] | Social Media Today

The Rising Influence of Social Media [INFOGRAPHIC] | Social Media Today | Charities and Social Media | Scoop.it
A lot goes into a complete inbound marketing strategy, and one is required in order to fully capitalize on winning in social media.
Heather Card's insight:

Integration of SEO, web content, and genuine social engagement are key to success.

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Who Is on Social Media?

Who Is on Social Media? | Charities and Social Media | Scoop.it
The Pew Research Center’s Internet & American Life Project just released The State of Social Media Users based on the results from a late 2012 survey they conducted.
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Three Key Takeaways from Nielsen’s 2012 Social Media Report

Three Key Takeaways from Nielsen’s 2012 Social Media Report | Charities and Social Media | Scoop.it
The Nielsen Company has released a report depicting the continual growth of social media and related emerging trends throughout the course of 2012.
Heather Card's insight:

I would add...integration with other efforts will be key. Good article and helpful stats.

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How Non-Profits Relied on Social Media in 2012 [INFOGRAPHIC]

How Non-Profits Relied on Social Media in 2012 [INFOGRAPHIC] | Charities and Social Media | Scoop.it
This revealing infographic shows just how much non-profits leveraged social media over the past year.
Heather Card's insight:

Social endorsement is a significant factor in increasing fundraising efforts through social media.

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Is Blogging Evolving? | Social Media Today

Is Blogging Evolving? | Social Media Today | Charities and Social Media | Scoop.it
Blogging is evolving, or is it? Blogging is still about publishing content for your audience, but the kind of content we publish is certainly evolving. Long form? Short posts? Text? Video? Podcasting?
Heather Card's insight:

If you are looking for focus your blog and make it more effective, this blog will give you some good things to think about. 

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Nonprofits with Most Likes on Facebook

Nonprofits with Most Likes on Facebook | Charities and Social Media | Scoop.it
Have you ever wondered what the nonprofits with the most likes on Facebook are? The following is a regularly updated list of the 50 Top Nonprofits on Facebook based on total page likes.
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How to Totally Suck at Marketing [Slideshow]

How to Totally Suck at Marketing [Slideshow] | Charities and Social Media | Scoop.it

Are you partying ... I mean marketing ... like it's 1999? Unfortunately, many of the marketing tactics that were considered best practices 15 years ago are actually indications of crappy marketing today. And while we generally use our blog to give marketers advice and provide helpful tips, how-to's, and information about the latest trends so they can do marketing that doesn't suck, sometimes it's also helpful to understand what "bad" means so you know exactly what to avoid -- and create marketing people love instead!

 

So if you're curious about what you should be doing to totally suck at marketing, the following slideshow will show you the way. Just don't say we never told you so ...

 

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Beth Wood's curator insight, January 17, 2013 4:34 PM

Well done - interesting and insightful!

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7 Social Networks to Watch in 2013 – Ryan Holmes in Fortune

7 Social Networks to Watch in 2013 – Ryan Holmes in Fortune | Charities and Social Media | Scoop.it
So what does 2013 hold for the social media landscape? Here’s a look into the crystal ball at the hottest social networking trends of 2013.
Heather Card's insight:

Love this...especially Chirpify - just buy or donate...no proceed to checkout!

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How Canadian charities use social media - Information, research and resources for fundraisers and their leaders

How Canadian charities use social media - Information, research and resources for fundraisers and their leaders | Charities and Social Media | Scoop.it
Just 10% of Canada's 85,000 charities use some form of social media, according to digital marketing specialist Julie Fiorini. A new study by Stephen Thomas and Ajah looks at what's working and what isn't.
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The Millennial Impact —

The Millennial Impact — | Charities and Social Media | Scoop.it

Best practices of engaging millennials. View the presentation or watch the webinar.

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Six Simple Ways Nonprofits Can Increase Their Exposure on Social Media

Six Simple Ways Nonprofits Can Increase Their Exposure on Social Media | Charities and Social Media | Scoop.it

This author suggests that when your non-profit engages with other social media, your own exposure is increased.  Interesting read. As always, it will come down to how much time you can spend on this activity. 

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Bringing Social Inside: Social media staffing, culture and policies

Bringing Social Inside: Social media staffing, culture and policies | Charities and Social Media | Scoop.it

I appreciate the attempt to outline the budget and staff requirements for various levels of social media presence.

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8 Twitter Best Practices | Social Media Today

8 Twitter Best Practices | Social Media Today | Charities and Social Media | Scoop.it
Of all the popular social media channels, I’d say that Twitter is probably the most intimidating. But once you learn its unique language of tweets, hashtags, and handles, Twitter opens up a world of opportunities to promote your cause or business.
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What the Ivy League Says about the Future of Advertising | Social Media Today

What the Ivy League Says about the Future of Advertising | Social Media Today | Charities and Social Media | Scoop.it
A recent blog post in the Harvard Business Review suggested that to compete in the future, advertisers will have to move away from the traditional campaign model and act more like newsrooms.
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Draw Me a Story: A Recipe for Effective Infographics | NTEN

Draw Me a Story: A Recipe for Effective Infographics | NTEN | Charities and Social Media | Scoop.it
Heather Card's insight:

I really appreciate the practical suggestions in this article for testing whether your infographic ideas will work through your distribution channels.

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How to Use Crowd-Funding to Raise Money for Your Non-Profit

How to Use Crowd-Funding to Raise Money for Your Non-Profit | Charities and Social Media | Scoop.it
The following is cross-post by Joe Garecht, founder of The Fundraising Authority. You can find the original post here. Of all the innovative advances in online fundraising over the past decade, one...
Heather Card's insight:

I like the very practical nature of Joe Garecht's article. Crowd-funding sites are a tool. You still need energetic supporters who will advocate for you.  

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Be Quick But Don’t Hurry in a Social Media Crisis - cksyme.org

Be Quick But Don’t Hurry in a Social Media Crisis - cksyme.org | Charities and Social Media | Scoop.it
Social media crisis planning is two-fold. Find out here how you can be ready to face a social media crisis with confidence.
Heather Card's insight:

Quickness is a learned response that comes from preparation. Great advice for social media.

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How to Write Better Posts By Uncovering Reader Needs

How to Write Better Posts By Uncovering Reader Needs | Charities and Social Media | Scoop.it
Are people coming to your blog and leaving within a few seconds?If so, you have a “relevance” problem.  You can publish well-written, literary masterpieces

Via Beth Kanter
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Beth Kanter's curator insight, February 1, 2013 10:41 AM

Are people coming to your blog and leaving within a few seconds?

If so, you have a “relevance” problem.  You can publish well-written, literary masterpieces, but readers will still ignore them if they aren’t relevant to their immediate needs.

Solving the relevance problem comes down to good old-fashioned research with an online twist.

Stanford Smith's comment, February 1, 2013 1:00 PM
Thank you for the mention Beth! We should do a webinar about this....
Norman Reiss's curator insight, February 2, 2013 8:36 AM

Great advice

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5 Twitter Tips -- Setting Up for Success | Social Media Today

5 Twitter Tips -- Setting Up for Success | Social Media Today | Charities and Social Media | Scoop.it
Social Media continues to see substantial growth among companies cementing Twitter and the other social media tools as serious business resources and not just a passing trend.
Heather Card's insight:

Some practical tips and reminders for a more effective setup.

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The Value of Facebook Likes for Non-profits in 2013 | Social Media Today

The Value of Facebook Likes for Non-profits in 2013 | Social Media Today | Charities and Social Media | Scoop.it
Media Cause Facebook Like Valuation
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5 Tips for Defining and Refining Your Blog Content Strategy

5 Tips for Defining and Refining Your Blog Content Strategy | Charities and Social Media | Scoop.it
All bloggers have to decide what type of content they will post. Here are some guidelines.
Heather Card's insight:

As a reader of blogs, I appreciate when someone gives me what I expect from them because my time is valuable. This is a good blog reminding us about focus. It also contains 5 helpful tips.

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Facebook Now Testing 'Ranked Comments' on Business Pages

Facebook Now Testing 'Ranked Comments' on Business Pages | Charities and Social Media | Scoop.it

It feels like it's been a while since Facebook launched a new feature or feature test. And by a while I mean, like, a couple of weeks.

 

But good news! They're testing something new! And while many of their recent announcements have centered around Facebook's paid ad platform, I'm happy to announce that this one centers around organic updates ... although I'm sure it will eventually play a role in paid advertising, too.

 

So, what's this new feature in beta? Ranked Comments. Sounds intriguing, eh? We learned about it from the fine folks at AllFacebook, and they're aptly pointing out its similarities to Reddit -- so if you've ever up-voted or down-voted content on their site, you might have an idea what this feature is like.

 

Without further ado, here's everything you need to know (well, everything we know so far) about the newest Facebook feature being tested out for brand pages.

 

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Blueprint for the Perfect Blog Post [Infographic]

Blueprint for the Perfect Blog Post [Infographic] | Charities and Social Media | Scoop.it

This is a great visual way to think about getting the most out of your blog.  Thanks to Church Tech Today!

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All You Need to Know About Infographics: Tips, Tutorials, Guides

All You Need to Know About Infographics: Tips, Tutorials, Guides | Charities and Social Media | Scoop.it

Let’s be honest, we don’t like to read big pieces of text. Text-heavy graphs are rather difficult for understanding, especially when dealing with numbers and statistics. That is why illustrations and flowcharts are often used for such kind of information.

An infographic, or a visual representation of study or data, like anything else, can be done right or wrong. How to create a successful infographic? A good idea and a good design.

 

Stop by the link for more on what defines an infographic, what contributes to its popularity, as well as the various types of infographics and references for tutorials and best practices.

 

Additional topics covered include:

The major parts of an infographic How to create an infographic Developing ideas & organizing data Research & sources Typography, graphics & color Facts & conclusions Designing & Editing
Via Lauren Moss
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HCL's curator insight, April 30, 2014 9:26 PM

Some good tips here...