Charisma Ink: Public Relations and Consumer Engagment
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How to Use Pinterest Analytics, 6 Metrics Worth Measuring

How to Use Pinterest Analytics, 6 Metrics Worth Measuring | Charisma Ink: Public Relations and Consumer Engagment | Scoop.it
Pinterest analytics: How to measure your Pinterest activity to help your business identify what types of content resonate best with your specific audience.

Via Manish Dhane, Gaynor Meilke
Gaynor Meilke's insight:

Good guidelines for measuring a tool that has significant consumer marketing potential.

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How to Use Pinterest Analytics, 6 Metrics Worth Measuring

How to Use Pinterest Analytics, 6 Metrics Worth Measuring | Charisma Ink: Public Relations and Consumer Engagment | Scoop.it
Pinterest analytics: How to measure your Pinterest activity to help your business identify what types of content resonate best with your specific audience.

Via Manish Dhane
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Gaynor Meilke's curator insight, July 6, 2013 4:19 PM

Good guidelines for measuring a tool that has significant consumer marketing potential.

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The Imminent Shift from Social to Digital Engagement - Brian Solis

The Imminent Shift from Social to Digital Engagement - Brian Solis | Charisma Ink: Public Relations and Consumer Engagment | Scoop.it

How do you define engagement?

No matter how you define it, engagement is something that we most likely underestimate. Engagement symbolizes the touches that occur in various moments of truth and this should completely change not only how you engage someone in each moment but also how the inside of your company works with one another to make it frictionless and experiential.


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How to Improve Your Social Media Calls to Actio...

How to Improve Your Social Media Calls to Actio... | Charisma Ink: Public Relations and Consumer Engagment | Scoop.it
Excerpted from article by Heidi Cohen published on Social Media Examiner: "Here are seven steps for crafting calls to action to get your social community to do what you’d like them to and transform your social media marketing to get the results you...
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How Business Blogging Can Build Your Credibility Offline

How Business Blogging Can Build Your Credibility Offline | Charisma Ink: Public Relations and Consumer Engagment | Scoop.it
When I speak to business owners about blogging, sometimes I hear, “Does anyone even read these things?” or even, “Why bother?” There are plenty of

Via Kamal Bennani
Gaynor Meilke's insight:

Yes, people are influenced by blogs that are well-written and relevant!

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Sharing online shopping—and feelings—with friends : BevyUp

Sharing online shopping—and feelings—with friends : BevyUp | Charisma Ink: Public Relations and Consumer Engagment | Scoop.it

Internet Retailer - VENDOR_ROOT/Vendor News - Sharing online shopping—and feelings—with friends

 

Why do teenage shoppers go to the mall in groups? Because it’s fun, of course. There’s nothing like looking at products and sharing comments about them as you do. No need to even text, call or e-mail to ask what friends think of some must-have skinny jeans and loop earrings.

 

Now start-up company BevyUp is offering a way to get a similar experience online, while letting friends join in the shopping fun from wherever they happen to be.

 

BevyUp last week introduced a social shopping application that lets shoppers on a retail e-commerce site invite a friend into a co-shopping session, during which they can follow each other’s cursor as it points to products on a web page. Each shopper can insert sentiment icons designed by the retailer to show how they feel about an item, such as Really Pretty, Don’t Love It, Good Value, Keeper, Modern and Vintage. Retailers can also give shoppers the option to write in their own comments. A co-shopper inserts an icon with her name—or her uploaded photo—which lets the original shopper keep a record of who’s commented on which products.

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Maximize Content: Search, Social, Syndication

Maximize Content: Search, Social, Syndication | Charisma Ink: Public Relations and Consumer Engagment | Scoop.it

In today’s complex digital landscape, a solid content strategy won’t see success without three core components: search, social and discovery.

 

Find Out More: http://www.business2community.com/content-marketing/maximize-content-search-social-syndication-0486146

 


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Rich Rawdin's curator insight, May 10, 2013 8:05 AM

Great information that you need for a successful website. HamptonsHomes4Sale.com

David Pangione's comment, May 11, 2013 7:49 AM
How true
Media Street Apps's comment, May 11, 2013 9:36 AM
Yes, indeed. Thanks for your comments everyone.
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Keep Your Customers Atwitter With These Social Media Marketing Tips

As with any marketing campaign, a business’s social media marketing plan must have a specific target audience, an avenue by which to var featureBoxVar = (Keep Your Customers Atwitter With These Social Media Marketing Tips -
Gaynor Meilke's insight:

Some great advice here for those looking to establish themselves or their business in the social space.

 

 

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Wenzi Liu's curator insight, September 25, 2013 7:12 AM

This article has provided some helpful tips for businesses to create a social media marketing plan. As social media is being used more and more nowadays, businesses should use social media effective when marketing. Brands should be using YouTube, Twitter and Facebook as platforms to communicate with potential consumers as they are being used so widely nowadays. As you use social media marketing, you need to always monitor things posted about your enterprise. Given how quickly thing can go viral online, an embarrassing typo could prove very detrimental to your reputation. While this may generate a lot of publicity for your business, oftentimes, it is not the publicity that you are seeking. 

Cen Xun's comment, September 26, 2013 3:43 AM
use social media to influence your customer is quickly, easy and the most thing is, you can immediately to see how much they was being influenced.
Emily Zhang's comment, September 26, 2013 5:31 AM
I agree with Wenzi's insight. This article states some helpful tips for business to create a social media marketing plan. In today's market, social media has played a big role, lots of companies whether big or small businesses all use it as a communication tool communicate with customers. Social media is not only a tool to connect people together but also a great way for advertising to attract customer.
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6 Steps to Become a Better Social Media Manager

6 Steps to Become a Better Social Media Manager | Charisma Ink: Public Relations and Consumer Engagment | Scoop.it
Thinking of becoming a better social media manager? These 6 things will help you to become a better social media manager and save time.
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The Importance of Social Media for Your Business - Gadzoog

The Importance of Social Media for Your Business - Gadzoog | Charisma Ink: Public Relations and Consumer Engagment | Scoop.it

Aside from customer referrals and search engine optimization, social media has single handedly become the most cost-effective form of marketing.


Via GrupoNeo
Gaynor Meilke's insight:

In case you aren't convinced that social media should be part of your business strategy...this is a convincing and insightful read.

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Rescooped by Gaynor Meilke from Web site & Social Media Marketing
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7 Simple Social Media Moves That Work

7 Simple Social Media Moves That Work | Charisma Ink: Public Relations and Consumer Engagment | Scoop.it

Likeable founder Dave Kerpen personally responds to thousands of Tweets, emails, and messages every day. Crazy, or genius?


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Is Your Business Monitoring What Matters On Social Media? [INFOGRAPHIC]

Is Your Business Monitoring What Matters On Social Media? [INFOGRAPHIC] | Charisma Ink: Public Relations and Consumer Engagment | Scoop.it
Gaynor Meilke's insight:

Interesting insights on the social media front with implications for the resources and attention that organizations devote to not only creating their profiles but also responding to their social communities.

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Matt Young's curator insight, April 21, 2013 4:40 PM

Social Media is on the up