Chapter 14 marketing products
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The Advantages of Global Branding and Advertising

The Advantages of Global Branding and Advertising | Chapter 14 marketing products | Scoop.it
Global branding and advertising can help you market your product or service in many different countries around the world. Although global branding and advertising have historically required large ...
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Counterfeit goods from China a continuing problem that costs billions a year - CBS News

Counterfeit goods from China a continuing problem that costs billions a year - CBS News | Chapter 14 marketing products | Scoop.it
CBS Evening News: Counterfeit goods from China a continuing problem that costs billions a year - In 2011, customs officers seized more than a billion dollars in phony sneakers, handbags, and electronics...
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How Can Retailers Use Push & Pull Advertising?

How Can Retailers Use Push & Pull Advertising? | Chapter 14 marketing products | Scoop.it
Retailers use both push and pull strategies to promote and sell products and services. Retailers also are on both ends of push-and-pull strategies, with manufacturers, wholesalers and distributors ...
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