Changing the way Pharma approaches Copy Review
16 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Scooped by PharmaReview
Scoop.it!

Nobody talks about pharma the way pharma talks about itself

Nobody talks about pharma the way pharma talks about itself | Changing the way Pharma approaches Copy Review | Scoop.it

Having to endure an encounter with another dreary batch of lifeless communications about ‘multi-channel marketing’, ‘patient strategies’, and ‘market access’ isn’t the way that anyone working in the pharmaceutical industry should have to begin their day.

 

Nevertheless, it is precisely what is waiting in the in box of hundreds of thousands of professionals this morning.

 

Why?

 

Because this is the way pharma talks about itself, and allows itself to be spoken about by those who provide services to it.

 

PharmaReview's insight:

Perhaps its time to adopt a new set of vocabularly and take ownership of the changes taking place in our industry.

 

more...
No comment yet.
Rescooped by PharmaReview from Pharma: Trends and Uses Of Mobile Apps and Digital Marketing
Scoop.it!

Merck targets docs with revamped UK website and healthcare apps

Merck targets docs with revamped UK website and healthcare apps | Changing the way Pharma approaches Copy Review | Scoop.it
Merck targets docs with revamped UK website and healthcare apps
FierceBiotech IT
For the U.K. version of Univadis, physicians get free access to a library of medical apps for their work in 50 specialty areas.

Via eMedToday
more...
eMedToday's curator insight, May 15, 2013 10:22 PM

Summary:

 

For the U.K. version of Univadis, physicians get free access to a library of medical apps for their work in 50 specialty areas. The company joins other global pharma companies such as Sanofi, Roche )/Genentech and others to offer apps with physicians in mind. The apps benefit from the wide use of Internet-connected devices in medicine. As MSD noted from a 2011 study, 87% of healthcare pros in the U.K. believe that the Internet serves an important role on a daily basis.


There are about 400 mobile apps in the Pharma industry

Rescooped by PharmaReview from Pharma & Medical Devices
Scoop.it!

FDA gutchecks DTC clarity

FDA gutchecks DTC clarity | Changing the way Pharma approaches Copy Review | Scoop.it
The new survey will study whether patients understand how efficacy is calculated and experiment with ways to make communications clearer.

Via Richard Meyer
more...
No comment yet.