Branding incorporating IMC
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Branding incorporating IMC
Looking at media & brand management
Curated by Sara Rock
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What is Branding and How Important is it to Your Marketing Strategy?

What is Branding and How Important is it to Your Marketing Strategy? | Branding incorporating IMC | Scoop.it
A strong brand is invaluable as the battle for customers intensifies day by day. It's important to spend time investing in researching, defining, and building your brand. After all your brand is the source of a promise to your consumer.

Via Obey Baitalmal
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Sara Rock's comment, March 18, 2013 2:36 AM
Needs & wants of consumers must drive how a brand is delivered to them. Branding must be customer centric.
Marlene's comment, March 20, 2013 5:30 PM
What is a brand?
A brand is a trademark, a stamp, a personality, a vision a product or service created by a company to differentiate itself in the market place.
The goal for any company is that their brand should be top of mind, recognisable, easily retrievable, and preferred over the competitor’s brand, related to and a lifestyle choice.
Consistency, frequency and association are all key words of to anchor the brand into the consumers mind.
The result success through higher revenues, strong connection with your consumers and longevity!
Obey Baitalmal's curator insight, March 21, 2013 6:04 AM

This article is about how important are the brands for either consumer and the marketer. Also, what are the efficts of brands on the marketing strategies. 

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If Superheroes Were Sponsored By Famous Brands

If Superheroes Were Sponsored By Famous Brands | Branding incorporating IMC | Scoop.it

Via Deloste
Sara Rock's insight:

This is an interesting way of looking at branding in a changing enviroment. How does a brand relate to a particular superhoreo & vice versa?

Obviously this has nothing to with real world branding but it does create some interesting ideas around how a brand portrays itself. In todays society we already use sports heroes & high performance athletes as brand endorsers-wht not super heroes? It also looks more at how that figure would represent the brand-are they suitable? Do they relate to the target market? Is it something that works in engaging the consumer?Does it fit with the company vision?

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Obey Baitalmal's comment, March 17, 2013 4:06 AM
I absolutely agree with sponsorships, but there is one important thing the marketing must keep in mind that the superhero could in a matter of time behave badly somehow and that will end up with a negative impact for the brand.
Marlene's comment, March 20, 2013 5:39 PM
I agree it is interesting. I would think that it would be mostly a powerful message delivered to children from an early age as they are most likely to respond to it in a more. I don't think it ties in with the company vision and don't think it would work for everyone. It could be that this method is only used for some brands with in a company and should not be the overall complete choice of branding association. I personally would not associate with it but can see that it could work for certain market segments on specific brands but only really to create a bit of a buzz or to get interaction going. I worked for a company that sold in gaming a while back for www.miniclip.co.nz where you can install your brand image into the game itself that children of different ages use and that does seem to work and can generate results. It depends on how it is used to communicate to it’ targeted audience.