Chanel Marketing
11 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Scooped by Sylvia Argüello
Scoop.it!

Remember this 'Are You In?' marketing campaign? - Washington Post (blog)

Remember this 'Are You In?' marketing campaign? - Washington Post (blog) | Chanel Marketing | Scoop.it
Washington Post (blog)
Remember this 'Are You In?' marketing campaign?
Washington Post (blog)
Four years is an eternity in NFL years, and virtually every franchise has gone from good to bad or vice versa within such a spell.
more...
No comment yet.
Scooped by Sylvia Argüello
Scoop.it!

28 problems with iOS 7, and how to fix them - Digital Trends

28 problems with iOS 7, and how to fix them - Digital Trends | Chanel Marketing | Scoop.it
Every new operating system has its issues and Apple's iOS 7 is certainly no exception. We've seen a multitude of bug reports rolling in and, while many people have updated successfully, there's no shortage of people ...
more...
No comment yet.
Rescooped by Sylvia Argüello from Digital Media Literacy + Cyber Arts + Performance Centers Connected to Fiber Networks
Scoop.it!

NC: A guide to Moogfest 2.0 | Asheville Citizen-Times

NC: A guide to Moogfest 2.0 | Asheville Citizen-Times | Chanel Marketing | Scoop.it

Synthesized music tops today’s charts. But even if the sound of electronic music is familiar, Asheville’s larger and legendary connection to radio hits may not be.

 

Asheville-based Moog Music, founded by legendary inventor Bob Moog, revolutionized music with its groundbreaking keyboard music synthesizers. Moog Music is launching a larger, louder celebration of its founder in the new year.

 

Organizers say the new Moogfest is designed to helpshare the story of who Moog was and why he still matters. The festival, slated for April 23-27, is also intended to import serious brainpower to Moog’s adopted mountain town.

 

With a lineup of revolutionary thinkers and performers, the festival is poised to be a game-changing event for Asheville because of its unprecedented blend of technology, innovation and musical acts.

 

Since December 2012, organizers have rolled out information about the event in waves. Here’s a summary of Moogfest background, what we know, as well as what’s next.

 

Click headline to read more--

 


Via Chuck Sherwood, Senior Associate, TeleDimensions, Inc
more...
No comment yet.
Rescooped by Sylvia Argüello from Social Media, SEO, Mobile, Digital Marketing
Scoop.it!

Leading Experts Predict The Content Marketing Trends for 2014

Leading Experts Predict The Content Marketing Trends for 2014 | Chanel Marketing | Scoop.it

Find out what content marketing trends the industry experts expect to see in 2014.


Via Kamal Bennani
more...
The Social Beehive's curator insight, December 30, 2013 2:58 PM

Again, it all about the quality of your content, 2014 is going to be a tough year for those without a good content strategy. 

Rescooped by Sylvia Argüello from The MarTech Digest
Scoop.it!

Branding Strategy Insider | The Limits Of Marketing | #TheMarketingAutomationAlert

Branding Strategy Insider | The Limits Of Marketing | #TheMarketingAutomationAlert | Chanel Marketing | Scoop.it
The hardest thing a brand can do is convince – to go against what people already believe and to ask them to believe something different. Actually, that’s not just true for brands, it’s applicable to anything or anyone.

 

Intermediate/ Excerpt...

 

Marketers are optimists. We naturally believe that the power of a strong, well-presented argument must win through. It’s simply not true.

 

The easiest thing a brand can do is confirm – to give us more, by way of physical product or perspectives, of what we already know and agree with. Loyalty jumps when brands tell their customers, show them, present them with something they had always wanted to hear, see or think about. Launching iCloud, Steve Jobs told Apple fans the world was entering a post-PC age. It was an idea that was readily and speedily embraced, because it confirmed what Apple fans believe, or would like to believe, anyway.

 

Marketing may help decide preference but it cannot alter fundamental inclination. On the contrary, inclination pre-decides the success of so much marketing.

 

___________________________________

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html ; (your privacy is protected).


Via CYDigital
more...
CYDigital's curator insight, December 29, 2013 9:16 PM

There's only so much a B2B marketer can do: present the right case at the right time, i.e., appropriate for the sales stage. And you can make the rational, logical argument, but as it usual is, it will come down to Sales execution.

Rescooped by Sylvia Argüello from Social Media, SEO, Mobile, Digital Marketing
Scoop.it!

How to Leverage Login Data to Unify Cross-channel Experiences

How to Leverage Login Data to Unify Cross-channel Experiences | Chanel Marketing | Scoop.it

Giving users the option to register for websites via social login enables marketers to effectively track their identities across channels, tying all user activities to a single social identity, no matter the device. Marketers are then able to construct much more complete and accurate user profiles that in turn enable them to create increasingly relevant, customized and seamless omni-channel experiences for consumers.

 


Via Kamal Bennani
more...
No comment yet.