Challenges
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Challenges
Challenges facing marketers
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CMO Socialites: The 2011 Digital Marketing Outlook | CMO.com

CMO Socialites: The 2011 Digital Marketing Outlook | CMO.com | Challenges | Scoop.it
Consumers have the upper hand in brand relationships—you’ve heard that countless times. Now comes some hard data that shows changing consumer behavior is the No. 1 reason brands and agencies are reallocating their marketing investments, according to the “2011 Digital Marketing Outlook,” the Society of Digital Agencies’ (SoDA) third annual survey.
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From One CMO To Another: 10 Steps To Enterprise Marketing Measurement | CMO.com

From One CMO To Another: 10 Steps To Enterprise Marketing Measurement | CMO.com | Challenges | Scoop.it
As leaders of marketing our respective organizations, we are responsible for delivering measurable business results. How can we keep pace with the demand to collect, interpret, and act on this avalanche of information? The following 10 steps provide an executive-level blueprint for implementing enterprise marketing measurement that will increase the quality of the measurement, analysis, and optimization you perform across your entire marketing ecosystem.
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CMO Socialites: The 2011 Digital Marketing Outlook | CMO.com

CMO Socialites: The 2011 Digital Marketing Outlook | CMO.com | Challenges | Scoop.it
Consumers have the upper hand in brand relationships—you’ve heard that countless times. Now comes some hard data that shows changing consumer behavior is the No. 1 reason brands and agencies are reallocating their marketing investments, according to the “2011 Digital Marketing Outlook,” the Society of Digital Agencies’ (SoDA) third annual survey.
more...
No comment yet.