CEO Social Media
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CEO Social Media
Latest trends and ideas in social media marketing
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Pure SEO Will Die - Social Media Optimization Will Fill The Gap

Pure SEO Will Die - Social Media Optimization Will Fill The Gap | CEO Social Media | Scoop.it

"In our fast changing world it seems that pure SEO strategies are dead. Not least because of Google itself, social media optimization will fill this gap".

 

Read More: http://www.quintly.com/blog/2013/02/pure-seo-will-die-social-media-optimization-will-fill-the-gap/


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LaBroi Walton's comment, March 3, 2013 3:53 AM
I couldn't agree more! Our client reports show hard evidence of this today in comparing their Google rankings to competitors.
spzkaz's comment, March 10, 2013 2:45 PM
This information is not surprising to me...not that I know much about SEO, but because I know so little...and so do many more of us who are trying to make a living online. I have gone to social media because I am baffled by conventional SEO.
Pallab Kakoti's curator insight, March 16, 2013 5:54 PM

Get the best insights, reports & best practices on search engine optimization at the ApnaCircle Group on Mastering SEO - http://goo.gl/5wR8v

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A Year Without a Computer

A Year Without a Computer | CEO Social Media | Scoop.it
Could you succeed in every aspect of your job using just a smartphone or tablet? One exec decided to try it for a year. Here's what he has learned.
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The ROI Of Social Media

The ROI Of Social Media | CEO Social Media | Scoop.it

Is Social Media Marketing Effective?

That’s the question being asked as more and more businesses are investing in increasing amounts of social media marketing. 

With no standard means of measurement, there’s a wide variety of goals and metrics used to define the ROI of social strategies.

 

Fortunately, this enlightening Infographic, developed by MDG Advertising, helps clear up the confusion by outlining the objectives, benefits and factors that affect the success of social media marketing.

 

By MDG Advertising.  http://bit.ly/RrFGzx

Source. http://bit.ly/PNKbp9


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Clare Chen's curator insight, April 4, 2013 6:12 AM

This article shows the effectiveness of Social Media. In the last few years social media has exploded into the business scene. It all really started with Facebook and now it almost seems like businesses cannot survive without it! But how effective is it? In IMC, one of the most important aspects of marketing is the evaluation part at the end where you determine whether your campaign was successful. This is an evaluation of social media on businesses. In this article it clearly shows that businesses tie their success to social media and most are beginning to look beyond sales goal to identify the value of social marketing efforts.Social media also improves businesses appearance in search engines. It is also founded that most businesses did not have social media 3 years ago but started about 2 years ago so we can see what a quick growth this is. However the most important thing before using social media is to identify the businesses objectives since every business is different. In IMC we learn that objectives provide a benchmark against which the success or failure of the promotional campaign can be measured. By identifying objectives, the business will be able to use social media smartly. 

Gillian Ye's comment, April 4, 2013 11:53 PM
It was great to see all the facts and figures relating to the effetiveness of marketing through social media. Its pretty evident that social media is now a huge element in promoting companies especially on popular sites such as Facebook, Twitter, and YouTube. It really is the future as more and more companies are planning to increase their social media efforts as they can see how successful it can be.
Dong Wook Han's comment, April 6, 2013 9:47 AM
Social network has become so powerful over the recent years and it gives opportunities for brands to communicate with their consumers or customers and market and promote their products. I wonder how long it would last as a platform and tool for marketing, promotions and communications.
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Email Marketing vs Social Media Marketing

Email Marketing vs Social Media Marketing | CEO Social Media | Scoop.it

According to a Report produced by Royal Pingdom, Internet 2011 in numbers, there were more than 2.2bn email users in 2011 and 3.4bn email accounts, this figure growing by 500m. According to Radicati, this number is expected to grow to 4.1bn by the end of 2015.

There is always a tendency when new technologies come along to throw out the old in favour of the new. Email is often seen as out of date and its value diminished by the exciting opportunities that social media appears to open up.

Of course it’s essential to build in emerging channels to our marketing strategies to keep us in contact with our growing audiences but as its true that marketing cannot rely on digital alone, so it is that we need to ensure we are maximising all channels we have at our disposal. And while social is a constantly changing environment, email remains a core feature in our everyday lives and has proved its effectively time and time again.

While social media can be great for raising a brand’s profile, most consumers still respond better to offers made in an email. In this sense, social media is the tool that acts to warm up the audience with email coming in to close the deal.

 

HostPapa has created an interesting Infographic comparing email and social across 5 major success factors; Benefits, Growth, Usage, Reach and Features with an interesting, but maybe not unexpected result.

 

By Daniel Rowles. http://bit.ly/R0TJvC

Email-Statistics-Report-2011-2015-Executive-Summary By Radicati. http://bit.ly/PE3l55

Infographic by HostPapa. http://bit.ly/O0wxTE

Source. http://bit.ly/Rt1jjh


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maxOz's comment, September 2, 2012 8:59 PM
Alessio Thank You xxx
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Why Wall Street Likes LinkedIn More Than Facebook - Forbes

Why Wall Street Likes LinkedIn More Than Facebook - Forbes | CEO Social Media | Scoop.it
Guest post written by Brendan Wallace Brendan Wallace is co-founder and co-CEO of Identified.com.  Brendan Wallace LinkedIn is no Silicon Valley darling when it comes to drawing eyeballs, press attention, or inspiring Hollywood movies.
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5 Ways to Grow Your Business Bigger, Better and Faster in 2013 | Cox BLUE

5 Ways to Grow Your Business Bigger, Better and Faster in 2013 | Cox BLUE | CEO Social Media | Scoop.it
What I love about the new year is new ideas to grow your business bigger, better and faster. Here are five resolutions to do just that in 2013:
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The Mobile Browser Dominates in Emerging Markets

The Mobile Browser Dominates in Emerging Markets | CEO Social Media | Scoop.it

"Internet surfing has gone has through three stages: the first was browser-centered (Netscape), the second was client app-centered (Apple). With Web surfing on cellphones, particularly in emerging countries, the third stage is back to being browser-centered."

 

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LinkedIn Is The Best Social Network For Improving SEO

LinkedIn Is The Best Social Network For Improving SEO | CEO Social Media | Scoop.it
Fewer links are shared on LinkedIn than on Twitter and Facebook, but there’s a much higher positive correlation of shares to inbound links.

 Dan Zarrella, HubSpot social media scientist, recently conducted a study of link sharing and SERP (search engine results page) correlation on the top three social media platforms – Facebook, Twitter, and LinkedIn — to determine which platform improves search engine results the most. Surprise, it’s LinkedIn!

 Zarrella compiled a database of 25,000+ URLs that had been shared at least once on Facebook, Twitter, and LinkedIn. The URLs were all at least one month old and had a minimum of one incoming link. 

 

The Study found that, while Facebook and Twitter users share the most links to content, the number of links directed at that content is higher per share via LinkedIn.

 

This is important because receiving more shares creates a snowball effect. Each time your content is seen and shared, you receive an inbound link. The more links your article has, the higher the authority rank it is given by search engines. This results in higher search engine placement and, along with it, more site traffic.

For best results,  develop a strategy for LinkedIn that includes posting links to your relevant content. 

In this slideshow, HubSpot Founder Dharmesh Shah and SEOmoz CEO Rand Fishkin show a graph of these results, as well as some key findings from HubSpot’s Report:

The State Of SEO And Internet Marketing In 2012:

#How to utilize content in your SEO and inbound marketing

#How to stay competitive in the rapidly evolving Internet marketing landscape

#What the best SEO practices in today’s marketing industry are

#Data that will help you make smarter marketing decisions

 

By Pam Dyer. http://bit.ly/OVjOzj

The State Of SEO And Internet Marketing In 2012. http://bit.ly/SiVkEf

Source. http://bit.ly/OXIF6o


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Earned Media

Earned Media | CEO Social Media | Scoop.it
Earned media is on the rise as marketers scrutinize the effectiveness of traditional paid media.

Marketing plans have always juggled some form of paid media (buying an ad), owned media (building a web site or store), and earned media (coverage in press or word of mouth). But the lines have blurred between these three forms of media. Some ad agencies have started hiring Earned Media Directors. Some PR agencies have started placing media buys.

The best paid media generates earned media .Tom Fishburne found this media chart useful, as it shows  the integrated commingling of Paid, Owned, and Earned Media.

The net result of this blurring is that we have to earn ALL of our media more.

 

By Tom Fishburne. http://bit.ly/NDlgXT

Source. http://bit.ly/P3gX6W


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maxOz's comment, September 9, 2012 6:31 AM
Thanks Alessio Enjoy your Weekend! xxx
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The best content curation tools online

The best content curation tools online | CEO Social Media | Scoop.it
Blog post at Socialable : Content curation is increasing as more and more bloggers see the potential in using the various tools available to them.
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