The Global Center for Hair Research at L'Oréal
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The Global Center for Hair Research at L'Oréal
Discover the new Global Center for Hair Research at L'Oréal, launched in Saint-Ouen, Paris in April 2012
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This is the largest hair evaluation laboratory!

This is the largest hair evaluation laboratory! | The Global Center for Hair Research at L'Oréal | Scoop.it

Paper Blog | St Ouen: This immense modern building, near Paris, at first glance resembles the greatest hair salon in the world. But do not be fooled ... This is the largest hair evaluation laboratory! A research center where key hairdressers, chemists, computer scientists and so on will share their discoveries and advancements to create tomorrow's products.

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My hair is hydrated or malnourished?

My hair is hydrated or malnourished? | The Global Center for Hair Research at L'Oréal | Scoop.it

Following my visit to the Global Center for Hair Research at L'Oréal, I wanted to ask this question to the brand. Because we often use these terms and I wanted to know whether I used them correctly, and to talk about it at the same time. So here is the response from the Communication Manager of L'Oréal.

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L'Oréal wants to unseat Procter & Gamble in the shampoo market

L'Oréal wants to unseat Procter & Gamble in the shampoo market | The Global Center for Hair Research at L'Oréal | Scoop.it

La Tribune |  Jean-Paul Agon repeated, "L'Oréal is the market leader in coloring, but not yet for hair care. We have every intention of becoming [the leader], " warns the CEO of the group, with shampoos, coloring and other hair masks deriving 36% of its 20.34 billion euros in worldwide turnover. 

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Did you know that L'Oréal is number two in the world for hair care?

Did you know that L'Oréal is number two in the world for hair care? | The Global Center for Hair Research at L'Oréal | Scoop.it

My discreet life| You want evidence of this, I'm sure ... Did you know that in the United States, L'Oréal has a specialized center for research on African hair? Did you know that the thickest hair is Chinese, that Europeans have the densest hair and that Brazilians use the most hair products? Well at L'Oréal they know it all! They studied over 7,000 types of hair in twenty countries.

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L'Oréal has opened a new €100 million Global Hair Research Centre in Paris Saint-Ouen

L'Oréal has opened a new €100 million Global Hair Research Centre in Paris Saint-Ouen | The Global Center for Hair Research at L'Oréal | Scoop.it

Hairdressers Journal | Speaking at the centre's inauguration, L'Oréal chairman and CEO Jean-Paul Argon said: "This is the most important hair research centre in the world.

"There will be 500 people working here who are passionate and obsessed by hair and only hair.

"From this new base we are going to give birth to lots of revolutionary products."

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L’Oréal opened a fancy center for hair research outside of Paris

L’Oréal opened a fancy center for hair research outside of Paris | The Global Center for Hair Research at L'Oréal | Scoop.it

Stylefrizz | 500 employees (chemists, opticians, metrologists, computer scientists, statisticians and more) are working together (in this fanciful siege below) to establish the best L’Oréal products for your hair! Isn’t that wonderful news? I love it when they get all mathematical on shampoo!

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The Saint Ouen Research Center is the head of a global network

The Saint Ouen Research Center is the head of a global network | The Global Center for Hair Research at L'Oréal | Scoop.it

HAPPI | Besides their scientifically proven technical efficacy, products also generate emotions. To measure the emotional components of product performance, this Research Center has developed sensory evaluation expertise carried out by fifty expert technicians and established procedures which monitor consumers' actions and record their feelings, said L’Oréal.

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L'Oréal Goes Global With Hair Research Center

L'Oréal Goes Global With Hair Research Center | The Global Center for Hair Research at L'Oréal | Scoop.it

Forbes | L’Oréal targets to acquire one billion new customers over the next decade, and product innovation is critical to reaching out to new customers and conquering newer markets, particularly emerging markets in Asia, Africa and Latin America. The company’s products compete with hair and skin care products of consumer giants Procter & Gamble and Unilever and beauty companies such as Revlon.

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At Saint-Ouen, your hair is well worth it

At Saint-Ouen, your hair is well worth it | The Global Center for Hair Research at L'Oréal | Scoop.it

La Locale | The products are tested on volunteers recruited from the Paris area. Curly or straight, long or short, the aim is to develop appropriate care products for all hair types.

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L'Oréal focuses on research: A 100 million euro center opens in Paris

L'Oréal focuses on research: A 100 million euro center opens in Paris | The Global Center for Hair Research at L'Oréal | Scoop.it

Il Sole 24 Ore | From feelings to applied research on color, as well as studies on the rise and fall of hair movement. A specific machine imitates the movements of a head examining a single curl before and after the application of a product shaping. Finally, a team including physicists, optical engineers and mechanical engineers create and develop methods and tools for measuring the physical properties and effects of products, reproducing in the laboratory conditions of daily life..

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L'Oreal Inaugurates Global Hair Research Center

L'Oreal Inaugurates Global Hair Research Center | The Global Center for Hair Research at L'Oréal | Scoop.it

WWD | The center will undertake research and innovation programs dedicated to hair coloring, hair care, styling, perming, smoothing and straightening.

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Loreal Hair Research Trip To Paris (:

Vlog | I will be doing a Paris talk & haul on my main channel this week or next week (: enjoy.

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The emotional components of product performance,

The emotional components of product performance, | The Global Center for Hair Research at L'Oréal | Scoop.it

Pharmacos | To measure the emotional components of product performance, the centre has developed sensory evaluation expertise carried out by fifty expert technicians and established procedures which monitor consumers’ actions and record their feelings. All the information collected in this global centre and the six regional centres is fed back into the hair innovation processes.

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Types of hair: Caucasian, Asian, Afro, natural, straightened, colored ...

Types of hair: Caucasian, Asian, Afro, natural, straightened, colored ... | The Global Center for Hair Research at L'Oréal | Scoop.it

Afrosomething | Types of hair: Caucasian, Asian, Afro, natural, straightened, colored ... The center sees 8,000 volunteers throughout the year, male and female, and performs 250 tests per day!

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Over 500 People in 30 Different Fields Work Here

Over 500 People in 30 Different Fields Work Here | The Global Center for Hair Research at L'Oréal | Scoop.it

Beauty Blog | Step one: We put on magnificent white coats made of disposable paper / plastic:Aalready, if you want to keep a minimum of class and you wanted to play the beautiful blogger that is of cutting edge of fashion, well that is now dead. Now, it forms a kind of herd of plastic bags (but the coat, it gives a scientific feel).

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I had the opportunity to go to the brand new and very exclusive "Global Center for Hair Research" at L'Oréal... awesome!

I had the opportunity to go to the brand new and very exclusive "Global Center for Hair Research" at L'Oréal... awesome! | The Global Center for Hair Research at L'Oréal | Scoop.it

Cosmétonique | When the prototype is tested on locks or wigs (it is always real hair that has never been dyed), and it is considered viable, researchers bring it to the assessment center on a volunteer basis.

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L'Oréal Day (visit to the laboratories!) March 2012 | Facebook

L'Oréal Day (visit to the laboratories!) March 2012 | Facebook | The Global Center for Hair Research at L'Oréal | Scoop.it

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Research is the "prime mover" in the growth of L'Oréal

Research is the "prime mover" in the growth of L'Oréal | The Global Center for Hair Research at L'Oréal | Scoop.it

Romandie | The Center in Saint-Ouen, representing an investment of 100 million euros,  is "one of the largest investments in the history of research" at L'Oréal. It enables L'Oréal "to increase our research efforts," said Mr. Agon.
"We are more than ever (...) determined to continue to over-invest in research" that is "our very first engine," he insisted.

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Chemists, physical scientists, opticians, materials experts, metrologists, rheologists, computer scientists, statisticians

Chemists, physical scientists, opticians, materials experts, metrologists, rheologists, computer scientists, statisticians | The Global Center for Hair Research at L'Oréal | Scoop.it

L'Agefi | Designed with impressive architecture and facilities to promote collaborative platforms conducive to sharing and skills transfer, the Research Center offers employees the methods and tools of the future in a comfortable environment and of high quality, concludes the cosmetics group.

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To meet consumers' highly diverse needs

To meet consumers' highly diverse needs | The Global Center for Hair Research at L'Oréal | Scoop.it

IReport CNN | To meet consumers' highly diverse needs with regards to the beauty of their hair, L'Oreal announced today the inauguration of its Global Hair Research Centre located in Paris Saint-Ouen.

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This center is one of the largest investments in the history of L'Oréal's research

This center is one of the largest investments in the history of L'Oréal's research | The Global Center for Hair Research at L'Oréal | Scoop.it

ABC Luxe | The Global Center for Hair Research in Saint-Ouen houses 500 employees. The research programs are dedicated to different branches of hair care: coloring, shampoo and conditioner, styling (hairspray, gel, smoothing, straightening, etc.). To conduct tests, L'Oréal uses robots and numerical modeling tools.

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This research center dedicated to finding solutions hair issues

This research center dedicated to finding solutions hair issues | The Global Center for Hair Research at L'Oréal | Scoop.it

Beautiful Healthy Lifestyle | or hair treatments, women and men, in various countries, with different social backgrounds, cultures, and economies have different needs. Therefore a need for more innovative products to meet the needs of various types and characteristics of the hair. 

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Today, I visited the global center of hair expertise at L'Oréal!

Facebook | For those who want to follow it live: https://twitter.com/#!/CedricintheCity

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L’Oreal Has Launched Its Global Hair Research Centre in France

L’Oreal Has Launched Its Global Hair Research Centre in France | The Global Center for Hair Research at L'Oréal | Scoop.it

Popsop | L’Oreal has announced the launch of its Global Hair Research Centre located in Paris Saint-Ouen. The Centre offers Research & Innovation programs (R&I) including hair coloring, hair care, styling, and perms, smoothing or straightening.

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