Celebrity Endorcments
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5 of the most ridiculous celebrity tech endorsements - Stuff.tv

5 of the most ridiculous celebrity tech endorsements - Stuff.tv | Celebrity Endorcments | Scoop.it
5 of the most ridiculous celebrity tech endorsementsStuff.tvCelebs lead a charmed life, being feted by the press, dating the glitterati and using their name to shift products by the boatload (hello, Beats headphones).
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Retailers turn to celebrity endorsements - Bradenton Herald

Retailers turn to celebrity endorsements - Bradenton Herald | Celebrity Endorcments | Scoop.it
Retailers turn to celebrity endorsementsBradenton HeraldIt's part of a big push by stores to cash in on celebrities' money-making names. The move can be savvy. After all, who wouldn't want to don the stylish duds of a superstar?
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Celebrity Endorsements: 15 Minutes of Fame...Or Shame? - Forbes

Celebrity Endorsements: 15 Minutes of Fame...Or Shame? - Forbes | Celebrity Endorcments | Scoop.it
Guest post written by Brian O'Malley Brian O'Malley is a General Partner at Battery Ventures. Brian O'Malley 1989 was a big year for Michael Jackson.
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Celebrity endorsement – from Wedgewood to Armstrong - Blogs - Your Canterbury

Celebrity endorsement – from Wedgewood to Armstrong - Blogs - Your Canterbury | Celebrity Endorcments | Scoop.it
HERE’S some history for your dear readers. Did you know that one of the first people to pioneer celebrity endorsement was Josiah Wedgewood way back in the 1760’s?
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Expensive mistakes: When celebrity endorsement deals go wrong

Expensive mistakes: When celebrity endorsement deals go wrong | Celebrity Endorcments | Scoop.it
As Churchill car insurance decides to axe Martin Clunes from its ads following a driving ban The Drum takes a look at other stars that...
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MarshaWright's curator insight, June 23, 2013 7:11 PM

These are examples of endorsement deals that simply did not have sufficient background and prepatory guidance for the stars. Something is to be said for leveraging the audience of your Strategic Alliance partners, but NOT for making deals with shaky or unwise advocates. 

The conversation continues on Twitter #StrategicAlliances @MarshaWright

 

Look out for my new book The Secret Collaborative Economy, hitting Amazon and bookstores in July. Follow me for updates and announcements.
 

www.MarshaWright.com

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Poll: Celebrity endorsement in advertising… It does not always work ...

The famous Louis Vuitton brand had a $10 million advertising agreement with Angelina Jolie. With such a powerful celebrity endorsement, everyone would expect to automatically be an amazing success. But it depends on ...
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Survey: Celebrity Endorsements Least Trusted by Online Shoppers

Survey: Celebrity Endorsements Least Trusted by Online Shoppers | Celebrity Endorcments | Scoop.it
Recommendations from family members matter most to people deciding what to buy and who to buy it from online, a new survey says. And surprisingly, customers may be willing to pay extra for flawless customer service, it finds.
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Social Influencers are the New Celebrities | Business 2 Community

Social Influencers are the New Celebrities | Business 2 Community | Celebrity Endorcments | Scoop.it
There used to be a tried and true formula to releasing Hollywood films and predicting the outcome to a certain degree.
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Do celebrity endorsements matter?

From fundraising to endorsement, celebrities have undoubtedly influenced the election.
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Microsoft Turns To Celebrity Endorsements To Sell Windows Phone 8

Microsoft Turns To Celebrity Endorsements To Sell Windows Phone 8 | Celebrity Endorcments | Scoop.it
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