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An amazing explanation of the rise of the Application Programming Interfaces #API and why this will create a new economy - The World Through an API @a2z

As the API or "application programming interface" becomes the primary interface for business (in much the same way physical storefronts gave way to applications and websites), we're seeing a new chapter in the story of software emerge. While it's playing out against the backdrop of other trends (microservices, software-defined networking, developers as buyers, and connectivity as a utility), the big idea here is that traditional, large programs are being broken down into and being offered as -- or with data exposed to -- services. 


Via Farid Mheir
Charu Verma's insight:
Fascinating insight into the evolution of API and how these are the NEW building blocks of a product/service/software
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Farid Mheir's curator insight, October 28, 12:25 PM

WHY IT MATTERS: a short video from well-know investors that explain the importance of APIs and the opportunities it provides.

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6 Funny Customer Service Stories to Restore Your Faith in Humanity

6 Funny Customer Service Stories to Restore Your Faith in Humanity | CCaaS | Scoop.it
In this post we highlight some funny customer service stories that show you how service should be done.
Charu Verma's insight:
Customer service team is human after all! Hilarious read to keep you smiling for the day 
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Rescooped by Charu Verma from The MarTech Digest
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Who is winning the Marketing Cloud wars? - The Hub | #TheMarketingTechAlert

Who is winning the Marketing Cloud wars? - The Hub | #TheMarketingTechAlert | CCaaS | Scoop.it

Advanced/ Digest...


There are at least 4 components that every digital marketing cloud should be offering:

1)      Multi-channel marketing automation – For publishing and promoting content that helps marketers engage customers across several different channels, particularly mobile and social. It also needs automation for the intelligent algorithms that sequence how that engagement happens.

2)      Content management tools – To create and manage the content and engagement tools that can be deployed across different channels.

3)      Social media tools – For listening to and engaging with social media networks to tap into consumer conversations, responding with custom content, or social media advertising.

4)      Analytics platform – To create profiles of consumers based on their online behavior, and evaluate which marketing campaigns are working and which aren't.

 

It would be fair to say Adobe currently has its nose slightly ahead of its competitors, simply because it started the earliest, and is further along the integration process. It is also dominant in what Gartner analysts believe will be the most important marketing strategy this year, which is content marketing. With so much focus on multi-channel marketing automation, Gartner's Sorofman says people are forgetting the most crucial part of the mix. “People are signing up for social, putting automation into place, thinking of which channels to activate, and then they realize they have very little to say,” he adds. “Content is a tremendous area of growth - we'll see a lot of that in 2014.”

 

The longer, more accurate answer is that it's too early to declare a leader. As this infographic below from Gartner illustrates, the digital marketing war is more of a digital marketing race, with all the different companies originating from different specializations and striving to get to the same destination, which is the completely integrated, all-encompassing hub for all digital marketing solutions. But nobody is quite there yet.

 

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Via CYDigital
Charu Verma's insight:
What's interesting is that the size of the organization doesn't really play a part here. Its all about the product!
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CYDigital's curator insight, March 27, 2014 5:48 PM

The article provides a detailed analysis of each of the five major vendors: description, strengths, weaknesses. Superb work, and valuable information. If you're just looking at these five and you're a large organization, it's Oracle vs. Adobe. If SMB, it's SFDC.

Rescooped by Charu Verma from Cloud Based Software
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Dynamic Signature Authentication: Reduces Fraud and Boosts Business Efficiency

Dynamic Signature Authentication: Reduces Fraud and Boosts Business Efficiency | CCaaS | Scoop.it
In this technology-driven day and age, signature frauds and forgeries are taking an increasingly heavy toll on various business operations and transactions. Is your business majorly suffering from signature frauds and forgeries? Are the fake signatures adversely affecting your business processes? Is accurate identification of signature thefts becoming an ever-growing problem for your business? Are

Via SutiSoft
Charu Verma's insight:
In a way this technology tends to generate mutual trust between the parties as well as has significant environmental impacts with the reduced used of paper and other non renewable sources of energy
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2017 Was the Year of the CRM

2017 Was the Year of the CRM | CCaaS | Scoop.it
Read about all the new features in HubSpot CRM.
Charu Verma's insight:
Its time we realise this and use the applications that integrate with the same
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Rescooped by Charu Verma from WHY IT MATTERS: Digital Transformation
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An amazing explanation of the rise of the Application Programming Interfaces #API and why this will create a new economy - The World Through an API @a2z

As the API or "application programming interface" becomes the primary interface for business (in much the same way physical storefronts gave way to applications and websites), we're seeing a new chapter in the story of software emerge. While it's playing out against the backdrop of other trends (microservices, software-defined networking, developers as buyers, and connectivity as a utility), the big idea here is that traditional, large programs are being broken down into and being offered as -- or with data exposed to -- services. 


Via Farid Mheir
Charu Verma's insight:
Fascinating insight into the evolution of API and how these are the NEW building blocks of a product/service/software
more...
Farid Mheir's curator insight, October 28, 12:25 PM

WHY IT MATTERS: a short video from well-know investors that explain the importance of APIs and the opportunities it provides.

Rescooped by Charu Verma from Cloud Based Software
Scoop.it!

Real Estate CRM: Key Business Benefits

Real Estate CRM: Key Business Benefits | CCaaS | Scoop.it
Are you hunting for the right software that can boost your real estate business revenue and sales? Then invest your money on real estate CRM, a robust solution to collect property enquiries, prioritize leads, and win deals faster. Here are the key business benefits of

Via SutiSoft
Charu Verma's insight:
With the diversity of lead sources its inevitable for any real estate company to invest in an efficient CRM whether it involves lead monitoring,tracking or referrals/cross-selling/up-selling
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Cloud Couture | Oracle Magazine

Cloud Couture | Oracle Magazine | CCaaS | Scoop.it
Oracle Magazine presents Oracle news, customer stories, hands-on technology articles, podcasts, and more.
Charu Verma's insight:
Need is the birthplace of opportunities 
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