Sharing marketing
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Sharing marketing
Co-creaton, collaboration, sharing, integrity, tranperency, consumer experience, responsibility . That's the new marketing tags.
Curated by Olga Kazmina
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5 Lessons In Participatory Marketing From Doritos’ “Crash The Super Bowl” And CMO Ann Mukherjee

5 Lessons In Participatory Marketing From Doritos’ “Crash The Super Bowl” And CMO Ann Mukherjee | Sharing marketing | Scoop.it
Beneath marketing buzz phrases like “participatory marketing" is one of the key branding trends of the last several years--the idea that consumers (people) aren’t just passive recipients of messaging but active producers and distributors of brand...
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Neil Blumenthal & Jenn Hyman: Why Transparency & Openness Wins

Neil Blumenthal & Jenn Hyman: Why Transparency & Openness Wins | Sharing marketing | Scoop.it
Everybody makes mistakes, even great businesses. Warby Parker and Rent the Runway on the unexpected benefits of transparency and vulnerability in customer service.
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