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Marketing Can No Longer Rely on the Funnel | Harvard Business Review

Marketing Can No Longer Rely on the Funnel | Harvard Business Review | Deeper Thinking | Scoop.it

One of the central concepts of marketing and sales is the funnel — through which companies are supposed to systematically move prospects from awareness through consideration to purchase.

But consumers are now more informed, connected, and empowered than ever. Does the funnel still work in a digital, social, mobile age?

 

We asked some of the leading marketers in the world — from companies like Google, Intuit, Sephora, SAP, Twitter, and Visa — to assess the relevance of the marketing funnel.  What we found says as much about the future of business as it does about the future of marketing....


Via Jeff Domansky
BillHeiden's insight:

The funnel isn't dead, but it is no longer king....

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Jeff Domansky's curator insight, May 8, 2014 10:49 PM

The sales funnel is extinct. Now, in marketing, it's the relationships that matter.

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It's Good Business to Let Your Business Go Social

It's Good Business to Let Your Business Go Social | Deeper Thinking | Scoop.it

Via Daniel Watson
BillHeiden's insight:

Technology is not good, or bad.... It just is.  The age of the virtual world will change virtually everything.  These changes present a unique set of challenges and opportunities for faith communities.

 

Faith communities need to be grounded in the unchanging, eternal truth (not being of the world),..... but (being in the world), must recognize where the yet to be converted live and how they communicate.  This article refers to a couple of key considerations for parishes. 

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Daniel Watson's curator insight, March 29, 2014 10:49 PM


The world of work has changed dramatically in recent times, and the rapid infiltration of a highly tech aware cohort to the employee mix, will only increase the pace of change in the way work is done.


Trust, flexibility and the acceptance of social networking methodologies, are key factors that drive performance of new generation employees, and businesses need to adapt in order to survive.


This excellent article, suggests that business owners will need to apply a different type of leadership to their employees in this changed  world, and it suggests six leadership qualities that will need to be applied by business owners as the shift their businesses towards becoming social enterprises.

Nine0Media's curator insight, March 31, 2014 2:21 PM

#SocialMediaTools  

Catherine Pascal's curator insight, April 1, 2014 10:30 AM
Really interesting and thrue ;-)
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Weekly Chestnut Hill supper offers community respite from daily challenges - Newsworks.org

Weekly Chestnut Hill supper offers community respite from daily challenges - Newsworks.org | Deeper Thinking | Scoop.it
Weekly Chestnut Hill supper offers community respite from daily challenges Newsworks.org The event, which celebrated its two-year anniversary in late February, offers both church members and non-members alike a chance at some healthy, home-cooked...
BillHeiden's insight:

 

This an episcopal church that is doing something very right. Catholic parishes looking to operate strategically, shouldn't limit themselves to Catholic organizations for ideas; or even Christian organizations; or even religious groups. Perhaps the most interesting element of the article from a strategic point of view, is the references to a fallen away Catholic and an Atheist. Fundamentally, if you want to evangelize, you must meet people where they are.
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The Catholic Answers Guide to Finding a Parish

The Catholic Answers Guide to Finding a Parish | Deeper Thinking | Scoop.it
Every so often the time comes in a Catholic's life when he must consider finding a new church to attend. Usually this time comes when he is going on a trip, whether for business or pleasure, and needs to find a parish in which to attend Sunday Mass.
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Why Executives Are So Bad At The Behavioral Side Of Management

Leadership... A topic under discussed in Parish Life.

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Clerical Whispers: Pittsburgh Catholic diocese striving to raise $125M

The financially strapped Catholic Diocese of Pittsburgh quietly started a $125 million, two-year fundraising campaign to help the church grow, diocese officials said Wednesday. The effort, dubbed “Our Campaign for the ...
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Study finds Catholic-school graduates have best economic ...

Study finds Catholic-school graduates have best economic ... | Deeper Thinking | Scoop.it
A study by economists with the St. Louis branch of the Federal Reserve Bank has found that Catholic schools improve the career income prospects of their students more than public or private schools. Graduates of private ...
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Breaking Down "Sector Switchers: Why Catholic Schools Convert to Ch...

ssures

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Changing pressures require changing tactics... Could converting some Catholic Schools to Charter Schools strengthen the rest?  I don't know, but I would like us to consider a range of possibilities, rather than just open or close.

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News Briefs/Rss | Catholic World Report - Global Church news and views

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They make up more than half the world's population... Can their role be anything other than vital?

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Local pastors learning from mega-churches - Catholic Free Press

Local pastors learning from mega-churches - Catholic Free Press | Deeper Thinking | Scoop.it
Catholic Free Press
Local pastors learning from mega-churches
Catholic Free Press
These churches, known as mega-churches, located mostly in the South, apparently have some welcoming techniques that Catholics can learn from.
BillHeiden's insight:

Rebuilt is a well written explanation of one Catholic Parish's revitalization.  They are steadfast in there Catholic identity, but unabashed in their acknowledgement of looking at successful protestant churches for insight.  If more of the Catholic Church can learn and innovate, while maintaining the Eucharist centered faithfulness, evangelization will soar.

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Pope names top economists, finance experts to ... - Catholic News

This entry was posted by Catholic Faith on March 8, 2014 at 9:50 pm. Pope names top economists, finance experts to Vatican body. The creation of the 15-member council is a major step in bringing lay people into the Vatican, and reflects a ...
BillHeiden's insight:

This is an excellent precedent to be set by the Pope.  It recognizes the talents that laity have to offer in leadership of the church.

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3 Things Every Great Leader Gets Wrong

3 Things Every Great Leader Gets Wrong | Deeper Thinking | Scoop.it
Think you're a great leader? Make sure you aren't guilty of one of these three reality-distorting traits.
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Eastern Catholics explain tradition, value of married priests - Catholic Sentinel

Eastern Catholics explain tradition, value of married priests - Catholic Sentinel | Deeper Thinking | Scoop.it

 

Catholic SentinelEastern Catholics explain tradition, value of married priestsCatholic SentinelROME — In Eastern Christianity -- among both Catholics and Orthodox -- a dual vocation to marriage and priesthood are seen as a call "to love more" and ...

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Catholics want more focus on poverty than abortion: survey

Catholics want more focus on poverty than abortion: survey | Deeper Thinking | Scoop.it
CHICAGO (Reuters) - Most U.S.Catholics think the church should focus more on social justice and helping the poor, even if it means focusing less on issues like abortion, according to a poll released Monday (Catholic conservatives, supported life without...
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Catholic Diocese to seek $125 million to fund 'the intangibles' - Pittsburgh Post Gazette

Catholic Diocese to seek $125 million to fund 'the intangibles' - Pittsburgh Post Gazette | Deeper Thinking | Scoop.it
Catholic Diocese to seek $125 million to fund 'the intangibles'Pittsburgh Post GazetteThe Catholic Diocese of Pittsburgh will launch a $125 million fundraising campaign in January, with 40 percent of donations going directly back to the parishes...
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