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Rescooped by Fabiana Oliveira from The MarTech Digest
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How to Define the Lead of Your Company’s Dreams [Infographic] | #TheMarketingTechAlert

How to Define the Lead of Your Company’s Dreams [Infographic] | #TheMarketingTechAlert | catchitifyoucan | Scoop.it
Finding a perfect lead for your company is like setting up a blind date. Our new infographic explains how.

 

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Rescooped by Fabiana Oliveira from Digital Content Marketing
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Inside AdWords: Busting Bad Advertising Practices — 2013 Year in ...

Inside AdWords: Busting Bad Advertising Practices — 2013 Year in ... | catchitifyoucan | Scoop.it
Advertising helps fund great web services and enables companies of all sizes to grow their businesses online. However, this economy can also attract bad actors that want to abuse online advertising tools for harmful or ...

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Planning Your B2B Marketing Approach to Social Media: 3 Key Angles - CMI | #TheMarketingTechAlert

Planning Your B2B Marketing Approach to Social Media: 3 Key Angles - CMI | #TheMarketingTechAlert | catchitifyoucan | Scoop.it

Intermediate/ Digest...

 

Here’s a breakdown of three key angles to keep in mind when plotting your B2B marketing push on social media:

1. Building brand awareness

Contrary to popular belief, social media is ideally suited for impression­-based strategies. That means your goal is to have your brand seen by the businesses that you will eventually be approaching for sales. Social media users are far more likely to purchase a product or service if they have some pre-awareness. This means they’ve seen the brand pop up on their social media feeds, in advertisements, and so on. It’s even better if you can attract positive attention from users by sharing helpful information and contributing valuable insights to conversations. After all, a compliment from a fellow social media user will carry far more weight than you touting your own bona fides. When potential clients see your brand pop up on social media, even in passing, it will psychologically prepare them for the moment when you actually reach out to them.

 

2. Showcasing your expertise 

Most businesses probably won’t take the time to click on a link to your blog, then watch your videos, read your press releases, and so on. Conversations on social media work differently than with other channels. Social media users have already chosen to log on, engage, and share with other users. That means you have a rapt audience waiting — all you have to do is join their conversations and grab their attention. The best way to do this is to offer expertise and insight that these users will find valuable.

When joining these groups, you won’t be presenting yourself as a salesman. You are there to participate in a community and offer insight, advice, and tips. By doing so, your brand’s prestige and awareness will organically grow over time. You’ll find down the road that sales come easier when you have a respectable track record of participation on social media.

 

3. Making contact for sales 

The informality of social media makes it a fertile ground for building a lasting, genuine relationship with potential clients. The trick is to find where your potential clients are interacting (groups, twitter chats, etc.) and become a part of those forums. When you finally do approach them with a sales pitch, your presence on social media will have given the potential account an idea of your brand and the services it provides. That puts you at a huge advantage over a cold contact.

 

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CYDigital's curator insight, January 15, 2014 7:53 PM

On the surface, these comes across as a soft piece, but the author offers specific approaches...for each major social media platform...to accomplish these goals. A good read.

greer harrison's comment, October 2, 2014 4:31 AM
B2B marketers are recognising the value of using social media to develop relationships.
Rescooped by Fabiana Oliveira from digital marketing strategy
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101 Inbound Marketing Blogs You Should Be Reading

101 Inbound Marketing Blogs You Should Be Reading | catchitifyoucan | Scoop.it

Here are a hundred and one (yes, 101!) of the top blogs and websites that you should be reading, if you aren’t already. They cover a variety of topics and they are purposely not segregated by topic. Just because you don’t think you may need to read a blog about social media or content doesn’t mean you shouldn’t be looking at it. So get to it....


Via Jeff Domansky, C-Marketing, massimo facchinetti, Jose Cabanas, Jesús Hernández, malek
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Jeff Domansky's curator insight, November 6, 2013 8:52 AM

Great list of 101 inbound marketing blogs, and growing, from Jasmine Henry.

Geary Morales's curator insight, November 6, 2013 4:14 PM

Inbound Marketing?  Why work harder trying to appeal to potential clients through outbound marketing...

 

when you can strategize to compel your target markets to not only proactively reach out to you, but also do it with a sense of urgency!

Nathalie Prinet-Houairi's curator insight, January 16, 2014 12:24 PM

Scan thru to select the few based on your direct interests. Otherwise overwhelming for my taste

Rescooped by Fabiana Oliveira from Digital-News on Scoop.it today
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How Pinterest can be used to Promote your Business

How Pinterest can be used to Promote your Business | catchitifyoucan | Scoop.it

For now, Pinterest is not as popular as Twitter or Facebook in terms of number of users and number of people viewing the site. Still, it is a recognized social networking site and your business can benefit if you use it effectively.

 

[...]


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Rescooped by Fabiana Oliveira from consumer psychology
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Towards open-source psychology research

Towards open-source psychology research | catchitifyoucan | Scoop.it

"A couple of interesting things have come along recently which have got me thinking about the ways in which research is conducted, and how software is used in psychology research ..."


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Rescooped by Fabiana Oliveira from Ideas, Innovation & Start-ups
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Marketing Technology Landscape Supergraphic (2014)

Marketing Technology Landscape Supergraphic (2014) | catchitifyoucan | Scoop.it

The latest incarnation of the marketing technology landscape supergraphic (click for a high-resolution 2600×1950 version).


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Justin Jones's curator insight, January 8, 2014 9:28 AM

fantastic piece of work

Rescooped by Fabiana Oliveira from social media by harish magan
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10 Social Media Statistics to Take Note Of (Infographic)

10 Social Media Statistics to Take Note Of (Infographic) | catchitifyoucan | Scoop.it

Via Bigfoot Digital, harish magan
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Rescooped by Fabiana Oliveira from Digital Content Marketing
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How Airlines Are Using Social Media to Deal With This Week's Weather

How Airlines Are Using Social Media to Deal With This Week's Weather | catchitifyoucan | Scoop.it
You don't need a weatherman to know which way the wind blows, especially when it's blowing brutally off of Lake Michigan or the Long Island Sound.

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Rescooped by Fabiana Oliveira from Public Relations & Social Marketing Insight
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7 Major Brands That Win Hearts and Customers with Clever Web Copywriting

7 Major Brands That Win Hearts and Customers with Clever Web Copywriting | catchitifyoucan | Scoop.it

Few things will cause consumers to click the back button on a website faster than bad copywriting. Long-winded history and purpose statements, bland paragraphs on product description, and boring lists of statistics are just some of the culprits that fail to inspire interest in potential customers and clients.

 

The good news is that there is a slew of sites out there that know exactly how to draw attention from the customer’s first glimpse of their home page. They know that people who visit their sites want to see engaging, creative language. They know that customers want to see their comments and suggestions taken to heart in a personable way. Companies who struggle with web copy can learn a lot from these geniuses of copywriting. Here are seven companies who win customers’ hearts and business through clever web copy....


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Jeff Domansky's curator insight, December 28, 2013 10:50 AM

Great writing and marketing inspiration from seven brands that do it well.

Rescooped by Fabiana Oliveira from The MarTech Digest
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The B2B Buyer is in Control. So What Are You Going to Do About It? - Bizo | #TheMarketingTechAlert

The B2B Buyer is in Control. So What Are You Going to Do About It? - Bizo | #TheMarketingTechAlert | catchitifyoucan | Scoop.it

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CYDigital's curator insight, January 22, 2014 9:02 PM

This is an excellent infographic, presenting the challenges B2B marketers face at the different stages of the sales cycle.

Rescooped by Fabiana Oliveira from Search Elite - 9th May 2017
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[Case Study] How Marketing Automation Can Help You Turn Leads into Conversions

[Case Study] How Marketing Automation Can Help You Turn Leads into Conversions | catchitifyoucan | Scoop.it
What can marketing automation do for conversions? Here's how one company used marketing automation to boost lead response time by 94% and quadruple sales.

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Rescooped by Fabiana Oliveira from The MarTech Digest
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Sensible Social Media Checklist for Business v.2.0 [INFOGRAPHIC] | #TheMarketingTechAlert

Sensible Social Media Checklist for Business v.2.0 [INFOGRAPHIC] | #TheMarketingTechAlert | catchitifyoucan | Scoop.it
Social Media Internet Marketing Checklist infographic to help your business create an online presence on Facebook, Twitter, Pinterest and more.

 

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CYDigital's curator insight, January 15, 2014 5:50 PM

A daily checklist? I think so.

Rescooped by Fabiana Oliveira from Blogging Effectively
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7 Blogging Secrets Even Experts Will Be Surprised To Know - Business 2 Community (blog)

7 Blogging Secrets Even Experts Will Be Surprised To Know - Business 2 Community (blog) | catchitifyoucan | Scoop.it
Business 2 Community (blog)
7 Blogging Secrets Even Experts Will Be Surprised To Know
Business 2 Community (blog)
Blogs have gone from an obscure tool to a major highway for exchanging information, education, and influencing purchase decisions.

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Rescooped by Fabiana Oliveira from Digital-News on Scoop.it today
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How To Improve Your Social Media Marketing Campaigns - exploreB2B

How To Improve Your Social Media Marketing Campaigns - exploreB2B | catchitifyoucan | Scoop.it
The start of the New Year is a perfect time to tweak your marketing campaign, get rid of a few things that aren´t working, and bring in fresh ideas that can help your business move forward. As ...

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Seven Publicity Rules Every Entrepreneur Needs to Know - Forbes

Seven Publicity Rules Every Entrepreneur Needs to Know - Forbes | catchitifyoucan | Scoop.it
Seven Publicity Rules Every Entrepreneur Needs to Know
Forbes
Startups and entrepreneurs in almost every industry must confront questions like this when deciding to launch or continue a PR campaign. However ...
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Rescooped by Fabiana Oliveira from Engaging Sales Conversations
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7 Ways You Should Improve Your Communication This Year

7 Ways You Should Improve Your Communication This Year | catchitifyoucan | Scoop.it

Now that you've made resolutions to make yourself a better person it's time to think about how you can make your marketing more audience-centered in 2014.


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Rescooped by Fabiana Oliveira from Digital Content Marketing
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The Ultimate Guide to Native Advertising

The Ultimate Guide to Native Advertising | catchitifyoucan | Scoop.it
There is probably no term that is getting greater play in the marketing space right now than “native advertising”. Heck, even the New York Times is getting in on the action and including native (How influential is native advertising?

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instagramers gallery connects pictures to a free global network

instagramers gallery connects pictures to a free global network | catchitifyoucan | Scoop.it
instagramers gallery is an open, free, virtual online space where users can display and exchange their personal images with people from all over the world, without having to create a profile, add friends or follow anyone.
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Lori Wilk's curator insight, January 10, 2014 2:52 PM

Thanks for providing this resource since I'm sure many people didn't know about this Instagramer's gallery.