Catching Imagination
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Catching Imagination
Articles on writing tips and processes to help catch imagination in writing. Accompaniment to my blog at
Curated by Jess McCulloch
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Rescooped by Jess McCulloch from Digital Delights!

Writing for Interaction

Writing for Interaction | Catching Imagination |
We are all quite familiar with interactive writing. Business writing is a nearly constant stream of emails and memos that reply to and reference other texts.

Via Ana Cristina Pratas
Ana Cristina Pratas's curator insight, March 19, 2013 4:57 PM

Despite the relative ease of interactive communication, however, writing for interaction is much more difficult.

By writing for interaction, I mean writing that is meant to be interactive for a reader, not simply in the sense that reading is an experience created by both writer and reader, but rather that the decisions made by the reader change what is read. That is, reading practices that enable responses from the text. It is one thing to write an email expecting a response and react to that response. It is another to write a book or other text for a broad audience that is designed to react to the reading choices made by individual members of that audience.

Part of the reason this writing is difficult is technological. We do not yet have robust tools for creating interactive reading experiences. Apple's iBooks platform advertises its "widgets" as "interactive magic," but few of these widgets do more than reproduce print features in the form of an electronic book. Embedded slideshows, galleries, callouts, and multimedia are only interactive in the same way that turning pages or pushing play on a VCR are interactive: the user controls when they stop and start. The ability to rotate 3D models is great, but, again, is essentially dynamic, like pausing and rewinding a video, rather than interactive. Quizzes, with different questions and real-time reaction to answers are interactive, but few would argue that this behavior represents the true promise of interactive communication. The promise of location-aware books suggests one way in which books can provide more interaction, but they have yet to become widespread.

Rescooped by Jess McCulloch from Metaglossia: The Translation World!

5 Ways To Try A New Writing Style

5 Ways To Try A New Writing Style | Catching Imagination |
by Writer's Relief staff: As writers, most of us would admit to sometimes stifling our own potential because we’re afraid to fail at something new.

Via Charles Tiayon
Becca Morgan's curator insight, April 22, 2013 6:59 PM

Lately I've really wanted to try writing in a different style, such as second-person or present tense.