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Infographie : quel réseau social pour quel type de marque par Harris Interactive | Offremedia

Infographie : quel réseau social pour quel type de marque par Harris Interactive | Offremedia | digital marketing | Scoop.it
Le dernier baromètre « social life » de Harris Interactive révèle que 71% des internautes sont des socionautes. C’est moins que 75% fin 2014. Ils étaient alors 75%.

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Where Should Your Digital Marketing Budget Go? - The ExactTarget Blog

Where Should Your Digital Marketing Budget Go? - The ExactTarget Blog | digital marketing | Scoop.it
“There’s no shortage of advice out there for folks wondering how to spend their digital marketing dollars. But digital marketing moves so fast that today’s truisms are tomorrow’s missteps, and too many recommendations are short on data. At the Hinge … Continued”
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10 Ways to Optimize Your Emails for Better Engagement [Infographic]

10 Ways to Optimize Your Emails for Better Engagement [Infographic] | digital marketing | Scoop.it
Read through some email marketing stats that reveal more about open rates, conversions, and other fascinating data. (70% of digital marketers see email as the top medium for ROI.
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Infographie : Comprendre Google et le référencement en 2014

Infographie : Comprendre Google et le référencement en 2014 | digital marketing | Scoop.it
  Lorsqu’on décide de développer une stratégie de référencement sur Google pour son entreprise, il est essentiel de connaitre certains chiffres clés concernant le moteur de recherche le plus important de la planète.

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Mastering digital marketing | McKinsey & Company

Mastering digital marketing | McKinsey & Company | digital marketing | Scoop.it
The era of the traditional marketing campaign is ending. In this interview, McKinsey’s David Edelman explains what companies get wrong when it comes to digital marketing and the changes needed to better engage consumers.
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Ed-Tech Company Launches 100% Digital, Internet Marketing Textbook

Ed-Tech Company Launches 100% Digital, Internet Marketing Textbook | digital marketing | Scoop.it
Idahos Falls, Idaho (PRWEB) May 30, 2014 -- BYU Marketing Professor Co-authors Internet Marketing Essentials - a 100% Digital Textbook - with Stuart Draper (#IM Ed-Tech Company Launches 100% Digital, Internet Marketing Textbook
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The Fantastic Four of Digital Marketing

The Fantastic Four of Digital Marketing | digital marketing | Scoop.it
“The digital marketing landscape can seem like a morass of noise and confusion.”
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20 Tweetable Digital Marketing Statistics that Will Make You Think -

20 Tweetable Digital Marketing Statistics that Will Make You Think - | digital marketing | Scoop.it
20 Tweetable Digital Marketing Statistics that Will Make You Think - http://t.co/2h9UN5DVNB http://t.co/pxmdUWUYUI
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Measure the Digital Maturity of Your Marketing | Social Media Today

Measure the Digital Maturity of Your Marketing | Social Media Today | digital marketing | Scoop.it
Organisations that use digital marketing techniques in a sophisticated way outperform their competitors in every industry - but how do you evaluate your digital maturity? A mature digital marketing strategy means using technology to facilitate changes in how a company operates, both internally and externally.
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Mind the Gaps in the Digital Marketing Transformation

Mind the Gaps in the Digital Marketing Transformation | digital marketing | Scoop.it
“Gaps in digital #marketing 1 technology 2 operations 3 content 4 data http://t.co/ELc5qlmrmf #CMO”
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The State of Digital Marketing 2014: B2B and B2C

The State of Digital Marketing 2014: B2B and B2C | digital marketing | Scoop.it
“How to sum up the state of digital in 2014? In a word: insane. What social media was to 2010, lead generation and sales are to 2014.”
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How do you define your digital marketing strategy?

How do you define your digital marketing strategy? | digital marketing | Scoop.it
A common practice when working in a digital agency is defining a marketing strategy based on specific goals, targets, budget and timeframe. (What defines a digital marketing strategy?
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Infographic: Your Digital Marketing Roadmap

Infographic: Your Digital Marketing Roadmap | digital marketing | Scoop.it
Infographic: Your Digital Marketing Roadmap (#Infographic: Your Digital Marketing Roadmap http://t.co/rLtKGAg2Pt #pharmamktg #epharma)

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What Digital Marketing Activities Should and Shouldn't Be Outsourced - Huffington Post

What Digital Marketing Activities Should and Shouldn't Be Outsourced - Huffington Post | digital marketing | Scoop.it
“What Digital Marketing Activities Should and Shouldn't Be Outsourced Huffington Post Full disclosure, I manage a digital agency, but that doesn't change some harsh realities.”
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How to Get In With the “In Crowd”: Digital Influencer Marketing for Brands [Infographic]

How to Get In With the “In Crowd”: Digital Influencer Marketing for Brands [Infographic] | digital marketing | Scoop.it
Want to get 'in' with digital influencer marketing? Check out our latest infographic to learn where to find relevant influencers, target them based on the three R’s (reach, relevance, and resonance), and make them partners.
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Digital Innovation - B2B Marketing Insider

Digital Innovation - B2B Marketing Insider | digital marketing | Scoop.it
By now, you've likely heard about the New York Times Digital Innovation Report. The nearly-100 page report was leaked by Buzzfeed last month and became mor.
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50 Digital Marketing Metrics for CMOs, CDOs, CIOs and CFOs

These 50 metrics are must haves for any CMOs, CDOs, CIOs and CFOs.
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Infographic: The Small Business Path to Digital Marketing Success - Mobile Marketing Watch

Infographic: The Small Business Path to Digital Marketing Success - Mobile Marketing Watch | digital marketing | Scoop.it
Mobile Marketing Watch Infographic: The Small Business Path to Digital Marketing Success Mobile Marketing Watch Infographic The Small Business Path to Digital Marketing Success Infographic: The Small Business Path to If the quest for success in...
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Why Consumer Research is Important to Digital Marketing: Going ...

Why Consumer Research is Important to Digital Marketing: Going ... | digital marketing | Scoop.it
“Why Consumer Research is Important to Digital Marketing: Going beyond the Numbers. What I've come to realize over the years is that the cornerstones for any Digital Marketing effort should be 2 things: Data and Consumer ...”
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Digital Marketing Podcast -- with Microsoft & Capgemini

Listen on demand to our Digital Marketing Podcast, hosted by Microsoft UK CMO Philippa Snare featuring Capgemini's Dr Cliff Evans around Digital Marketing trends in the UK. Plus see how Microsoft...
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Doing digital marketing effectively - ABA Banking Journal

Doing digital marketing effectively - ABA Banking Journal | digital marketing | Scoop.it
“Doing digital marketing effectively ABA Banking Journal Indications are that businesses in general, including banks, see marketing in the digital realm equaling and surpassing in importance more traditional marketing venues such as television,...”
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Canon's Marketing Strategy: Capture Moments That Count

Canon's Marketing Strategy: Capture Moments That Count | digital marketing | Scoop.it
“A look at how Canon has adjusted its brand messaging and marketing tactics in the digital age.”
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Pure digital marketing returns on investment with $12.5B profit growth: report - Luxury Daily

Pure digital marketing returns on investment with $12.5B profit growth: report - Luxury Daily | digital marketing | Scoop.it
“Pure digital marketing returns on investment with $12.5B profit growth: report Luxury Daily As the affluent become more reliant on their devices to shop, marketers will need to work to create worthwhile digital experiences to keep pace with...”
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Digital Marketing Budgets Continue to Rise - Direct Marketing News

Digital Marketing Budgets Continue to Rise - Direct Marketing News | digital marketing | Scoop.it
Digital Marketing Budgets Continue to Rise
Direct Marketing News
The share of budget allocated for digital marketing is growing.
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Tweet from @AdobeMktgCloud

Tweet from @AdobeMktgCloud | digital marketing | Scoop.it
Today’s marketers have it easy. Advanced digital marketing solutions—plus no one expects you to wear a suit. http://t.co/CBKLFPVxe6
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