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How Universities Can Use Location-Based Services to Transform the Campus Experience - July Systems

How Universities Can Use Location-Based Services to Transform the Campus Experience - July Systems | Castello | Scoop.it
Geo-location technology and services have been making steady inroads across different industries such as retail, malls, hospitality, airports, and stadiums. With such a far-reaching impact in an increasingly mobile usage environment, there is a growing expectation from location-based services to take on the challenges of learning and development in the field of education to enrich … Continue reading "How Universities Can Use Location-Based Services to Transform the Campus Experience"

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Why Proximity Marketing is the Next Big Thing in a Digital Age - July Systems

Why Proximity Marketing is the Next Big Thing in a Digital Age - July Systems | Castello | Scoop.it
Proximity Marketing and the 4Ps Nothing has influenced the world of marketing more than the Marketing Mix. In the late 1940s, E Jerome McCarthy introduced the world to the concept of the 4P’s: product, price, promotion, place. Of course, the 4Ps went through various iterations over the period and was followed by packaging, positioning, people … Continue reading "Why Proximity Marketing is the Next Big Thing in a Digital Age"

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Is your CRM a Fierce Lion or a Silenced Lamb? - July Systems

Is your CRM a Fierce Lion or a Silenced Lamb? - July Systems | Castello | Scoop.it
  While it can seem obvious to connect the dots and conclude that location-sensing technologies like beacons, proximity, and geofencing are talismanic in creating delightful customer experiences (CX), in doing so, is your customer relationship management (CRM) reduced to a status of an acronym dangling in between the two overpowering stalwarts? Are you leveraging your … Continue reading "Is your CRM a Fierce Lion or a Silenced Lamb?"

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July Systems is now ISO 27001:2013 Certified - July Systems

In the era of ever changing technology and new sophisticated ways in which systems are getting compromised, information security has become a vital need for every business. July Systems have always ensured to protect Information Systems that store, processes or transmits organizational data. In order to provide an organization-wide approach to information security and governance, … Continue reading "July Systems is now ISO 27001:2013 Certified"

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Location-based Marketing: An ode to Shopaholics - July Systems

Location-based Marketing: An ode to Shopaholics - July Systems | Castello | Scoop.it
Confessions of a shopaholic… Does this replay a dream sequence of your very own confession in a church..? The sight and mere thought of shopping, malls, brands, trends, discounts, offers, sets your spirit soaring high up to the cloud nine (just in case you sensed any exaggerated feeling, let me remind you of a therapy, … Continue reading "Location-based Marketing: An ode to Shopaholics"

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Going Local? Here Are 5 Secrets For A Successful Hyperlocal Marketing Strategy - July Systems

Going Local? Here Are 5 Secrets For A Successful Hyperlocal Marketing Strategy - July Systems | Castello | Scoop.it
It’s time for enterprises to go local in its reach. Hyper-localization is steadily emerging as an integral part of the marketing mix with enterprises and marketers, both finding it to be more effective in reaching out to customers and driving businesses. Let’s understand why hyper-localization has become so important and the five ways to keep … Continue reading "Going Local? Here Are 5 Secrets For A Successful Hyperlocal Marketing Strategy"

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If You Want to Get Fans Off the Couch and Into the Stadium, Do These 5 Things - July Systems

For sports fans, nothing compares to seeing the action unfold live in front of their eyes with adrenaline pumping in their veins amidst the ear-deafening cheers of the crowd in the stadium. It is the closest you can get to being a part of the action unfolding on the field. However, research by Cisco indicates … Continue reading "If You Want to Get Fans Off the Couch and Into the Stadium, Do These 5 Things"

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Push Messages! Pushing you away from your customers? - July Systems

Push Messages! Pushing you away from your customers? - July Systems | Castello | Scoop.it
What are Push messages? Are they any different than the usual text messages? Can it take on, its not so famous image of being too pushy, intervening, showing up now and then not to forget bombarding your mobile devices…? And above all, what customers say and feel about it? Push Messages, The Game Changer! Push … Continue reading "Push Messages! Pushing you away from your customers?"

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Going Local? Here Are 5 Secrets For A Successful Hyperlocal Marketing Strategy - July Systems

Going Local? Here Are 5 Secrets For A Successful Hyperlocal Marketing Strategy - July Systems | Castello | Scoop.it
It’s time for enterprises to go local in its reach. Hyper-localization is steadily emerging as an integral part of the marketing mix with enterprises and marketers, both finding it to be more effective in reaching out to customers and driving businesses. Let’s understand why hyper-localization has become so important and the five ways to keep … Continue reading "Going Local? Here Are 5 Secrets For A Successful Hyperlocal Marketing Strategy"

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How Location Based Services Will Redefine the Traveler Experience in Airports - July Systems

How Location Based Services Will Redefine the Traveler Experience in Airports - July Systems | Castello | Scoop.it
In the past decade, global air passenger traffic grew by 70%, a substantial increase showing people are traveling more today than they have ever done in history. Millennials, in particular, are a globe-trotting generation; traveling and nurturing life experiences happen to be one of their prominent life goals. They are constantly on a move– from … Continue reading "How Location Based Services Will Redefine the Traveler Experience in Airports"

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Location-based Marketing: An ode to Shopaholics - July Systems

Location-based Marketing: An ode to Shopaholics - July Systems | Castello | Scoop.it
Confessions of a shopaholic… Does this replay a dream sequence of your very own confession in a church..? The sight and mere thought of shopping, malls, brands, trends, discounts, offers, sets your spirit soaring high up to the cloud nine (just in case you sensed any exaggerated feeling, let me remind you of a therapy, … Continue reading "Location-based Marketing: An ode to Shopaholics"

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How Digitization Is Transforming Customer Engagement - July Systems

How Digitization Is Transforming Customer Engagement - July Systems | Castello | Scoop.it
In our last blog, we talked about Digitization and how essential it is to have a well-aligned digital and business strategy. Digitization has gathered momentum since its inception in the 1950s, and with an advent of the World Wide Web in the 90s,  the life of the people was never the same. It completely changed … Continue reading "How Digitization Is Transforming Customer Engagement"

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What Makes Proximity MX Unique?

Proximity MX - a digital customer acquisition and engagement cloud for physical spaces.

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If You Want to Get Fans Off the Couch and Into the Stadium, Do These 5 Things - July Systems

For sports fans, nothing compares to seeing the action unfold live in front of their eyes with adrenaline pumping in their veins amidst the ear-deafening cheers of the crowd in the stadium. It is the closest you can get to being a part of the action unfolding on the field. However, research by Cisco indicates … Continue reading "If You Want to Get Fans Off the Couch and Into the Stadium, Do These 5 Things"

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Answer These Four Questions To Know If You Are Delivering a Great Fan Experience - July Systems

Answer These Four Questions To Know If You Are Delivering a Great Fan Experience - July Systems | Castello | Scoop.it

Sports are nothing without fans. The fan experience is key.  You cannot have a viable game without them, said CIO of the European Tour Mark Lichtenhein,. On field performance is vital but what happens off-field is becoming equally important in defining the success of a sporting event. Creating new audiences, while catering to the needs … Continue reading "Answer These Four Questions To Know If You Are Delivering a Great Fan Experience"

 

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Everywhere, Everyone, Every time

Proximity MX is a digital customer acquisition and engagement cloud for physical spaces. We provide for every visitor, location, device, and channel at any tim…

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The Evolution of Big Data and Tackling the Cost of Bad Data - July Systems

The Evolution of Big Data and Tackling the Cost of Bad Data - July Systems | Castello | Scoop.it
Having poor quality data is one of the biggest challenges enterprises face today. How can businesses strategically leverage customer data in their marketing strategies  and campaigns? As enterprises are putting more investment in managing and maintaining big data, numbers need to be reliable and accurate. In our last blog, we discussed the role a Customer … Continue reading "The Evolution of Big Data and Tackling the Cost of Bad Data"

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What Makes Proximity MX Unique?

Proximity MX - a digital customer acquisition and engagement cloud for physical spaces.

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How Digitization Is Transforming Customer Engagement - July Systems

How Digitization Is Transforming Customer Engagement - July Systems | Castello | Scoop.it
In our last blog, we talked about Digitization and how essential it is to have a well-aligned digital and business strategy. Digitization has gathered momentum since its inception in the 1950s, and with an advent of the World Wide Web in the 90s,  the life of the people was never the same. It completely changed … Continue reading "How Digitization Is Transforming Customer Engagement"

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How Location Based Services Will Redefine the Traveler Experience in Airports - July Systems

How Location Based Services Will Redefine the Traveler Experience in Airports - July Systems | Castello | Scoop.it
In the past decade, global air passenger traffic grew by 70%, a substantial increase showing people are traveling more today than they have ever done in history. Millennials, in particular, are a globe-trotting generation; traveling and nurturing life experiences happen to be one of their prominent life goals. They are constantly on a move– from … Continue reading "How Location Based Services Will Redefine the Traveler Experience in Airports"

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How Digitization Is Transforming Customer Engagement - July Systems

How Digitization Is Transforming Customer Engagement - July Systems | Castello | Scoop.it
In our last blog, we talked about Digitization and how essential it is to have a well-aligned digital and business strategy. Digitization has gathered momentum since its inception in the 1950s, and with an advent of the World Wide Web in the 90s,  the life of the people was never the same. It completely changed … Continue reading "How Digitization Is Transforming Customer Engagement"

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How Universities Can Use Location-Based Services to Transform the Campus Experience - July Systems

How Universities Can Use Location-Based Services to Transform the Campus Experience - July Systems | Castello | Scoop.it
Geo-location technology and services have been making steady inroads across different industries such as retail, malls, hospitality, airports, and stadiums. With such a far-reaching impact in an increasingly mobile usage environment, there is a growing expectation from location-based services to take on the challenges of learning and development in the field of education to enrich … Continue reading "How Universities Can Use Location-Based Services to Transform the Campus Experience"

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5 Steps Towards a Successful Digital Transformation - July Systems

5 Steps Towards a Successful Digital Transformation - July Systems | Castello | Scoop.it
We are living in a digital world! But, what is being digital? Digitization can mean different things to different business leaders in an enterprise. However, distorted perspectives only lead to misguided efforts complicating the digital transformation or even worse thwarting it. So, read on to learn why digitization is so important and the five things … Continue reading "5 Steps Towards a Successful Digital Transformation"

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Push Messages! Pushing you away from your customers? - July Systems

Push Messages! Pushing you away from your customers? - July Systems | Castello | Scoop.it
What are Push messages? Are they any different than the usual text messages? Can it take on, its not so famous image of being too pushy, intervening, showing up now and then not to forget bombarding your mobile devices…? And above all, what customers say and feel about it? Push Messages, The Game Changer! Push … Continue reading "Push Messages! Pushing you away from your customers?"

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The Evolution of Big Data and Tackling the Cost of Bad Data - July Systems

The Evolution of Big Data and Tackling the Cost of Bad Data - July Systems | Castello | Scoop.it
Having poor quality data is one of the biggest challenges enterprises face today. How can businesses strategically leverage customer data in their marketing strategies  and campaigns? As enterprises are putting more investment in managing and maintaining big data, numbers need to be reliable and accurate. In our last blog, we discussed the role a Customer … Continue reading "The Evolution of Big Data and Tackling the Cost of Bad Data"

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