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Rescooped by Shereen Shabnam from Just Story It
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What's New: Insider Tips For Purpose-Driven Social Storytelling

What's New: Insider Tips For Purpose-Driven Social Storytelling | Fijianchick | Scoop.it

“Marketing LandNew Digital Storytellers: Insider Tips For Purpose-Driven Social Sharing From ...Marketing LandWelcome back to Marketing Land's coverage of Advertising Week 2013!”


Via Dr. Karen Dietz
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Dr. Karen Dietz's curator insight, September 27, 2013 1:30 PM
This is a fascinating look at how marketers and advertisers are going through a huge shift as a result of storytelling. And it is full of marketing advice for businesses struggling with the same issues.This article is very informative and I know it will help you a lot -- mainly because the discussion is so thorough. I love finding pieces that are both rich in thought and cover a lot of ground. I hope you enjoy this one and gain lots of insights.
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Social Persuasion: How to Move People to Action | Social Media Examiner

Social Persuasion: How to Move People to Action  | Social Media Examiner | Fijianchick | Scoop.it
Social Media Marketing Podcast 008: In this episode Derek Halpern talks about how the power of persuasion moves people to action.

 

No doubt about it -- the toughest part in crafting effective business stories is the ending.

 

In other words -- your key message along with the words and phrases you use at the end to move people to action. That is the point of business stories, isn't it?

 

We all need help with this and it is not all that easy to do. So while this article and podcast doesn't have stories or storytelling in its title or text, it is undeniably about business narratives -- and how to have them work for you.

 

Just keep it authentic folks. It is easy to turn storytelling into manipulation. It's a fine line to walk. So pay attention to that dynamic and keep trying to do your best.

 

Read this post, listen to the podcast, and keep mastering how to (authentically) move people to action with your stories.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


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Starting a museum or How to start a museum in 10 stepsMuseum Planning

Starting a museum or How to start a museum in 10 stepsMuseum Planning | Fijianchick | Scoop.it
Starting a museum or "How to start a museum in 10 steps" by a museum planner with experience opening more than thirty-five museums.
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Transmedia: between augmented storytelling and immersive practices

Transmedia: between augmented storytelling and immersive practices | Fijianchick | Scoop.it

Mélanie Bourdaa: "This article aims to scrutinize the phenomenon of transmedia storytelling in order to explain the mechanisms and the challenges for the cultural industries, in particular film and television" ....


Via siobhan-o-flynn, The Digital Rocking Chair
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Just Story It - Scoops

Just Story It - Scoops | Fijianchick | Scoop.it

Here are the best articles from across the web that I can find on using stories and storytelling in business.

I've chosen them because they actually make a contribution to our knowledge and wisdom about stories, show us how to apply stories to growing our businesses, or give valuable how-to tips.

 

I weed out all the junk. And besides, who needs another post in why storytelling is important?? Where's the beef?? We want the meat!

 

I've written reviews of each article to share what I like best, what you can get from reading the article, or what may be missing in the article.

 

How To Find A Topic: Click on the Filter tab above, and type in a keyword. All the articles with that keyword will appear.

 

I may occassionally review an article that I think is problematic as a way to educate us all, although most I will simply pass over.  If you wonder if I've seen an article that is not included here, send me a message and I'll respond.

After doing biz story work for over a decade (and with a PhD in Folklore) I hope you find many great insights and tips here. Many thanks for visiting and enjoy the articles!

 

And I hope you will also visit my website for more tips and tools, & take the free Story IQ assessment so you can see how well developed your storytelling skills and knowledge is: http://www.juststoryit.com/storyiq  ;

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Dr. Karen Dietz's comment, August 13, 2013 12:03 PM
Thank you!
Dr. Karen Dietz's comment, August 14, 2013 5:18 PM
Hey Bart! Thanks for letting me know about the broken link. I'll let the tech folks at Scoop.it know. In the meantime, here's the correct link: www.scoop.it/t/just-story-it
ManufacturingStories's curator insight, September 7, 2013 8:15 AM

Karen is dedicated to the art of Storytelling as a key tool in running a business or any other type of endeavor.  Here at ManufacturingStories.com we fully support this art form as the best way to generate positive and effective change.  Thanks Karen for all of your dedicated and tireless work! It's a tood Story!!

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Velvet Amethysts and Spinels from ROGER DUBUIS

Velvet Amethysts and Spinels from ROGER DUBUIS | Fijianchick | Scoop.it
  Being a hard-core Pisces means I am always in love with all things amethyst… I sleep next to a …Continue reading »...
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In Dubai We Trust

In Dubai We Trust | Fijianchick | Scoop.it
Ever since I got the Hard Rock Café worldwide loyalty card, I’ve become a huge fan of their merchandise and …Continue reading »...
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Diva is in love….again… with ‘V’

Diva is in love….again… with ‘V’ | Fijianchick | Scoop.it
  After a 12 year tryst with YSL’s Champagne and then Dior’s Poison and recently Midnight Rose by Lancome, it …Continue reading »...
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Twitter / Shereen Shabnam: Diva is at the Southernmos ...

Diva is at the Southernmost Point of Continental Asia http://t.co/eJfFBj23
Apr 21 via Twitter for BlackBerry® Favorite Retweet Reply

Diva is at the Southernmost Point of Continental Asia http://t.co/eJfFBj23 (Diva is at the Southernmost Point of Continental Asia http://t.co/eJfFBj23...)...
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Most-Read Car Reviews of the Week - Chicago Tribune

Most-Read Car Reviews of the Week - Chicago Tribune | Fijianchick | Scoop.it
Most-Read Car Reviews of the WeekChicago TribuneContinue reading about the Prius c with the links below, and make sure to check out the other top reviews of the week, too: 1. 2013 Infiniti JX35 2. 2013 Mazda CX-5 3.
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Rescooped by Shereen Shabnam from Data Central
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User-Generated Content Marketing | Social Media Today

User-Generated Content Marketing | Social Media Today | Fijianchick | Scoop.it
Leverage the thoughts, words, and images of real human beings - with their permission, of course.

Via Kamal Bhatia
Shereen Shabnam's insight:

Nice

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Big day for Audi in Bahrain today

Big day for Audi in Bahrain today | Fijianchick | Scoop.it
  I wish I was in Bahrain today but had to leave Thursday night to spend the weekend with NJD.
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How to Weave a Story that Instantly Captivates Your Audience

How to Weave a Story that Instantly Captivates Your Audience | Fijianchick | Scoop.it
Most writers neglect the power of a story to captivate their audience immediately ...

 

This is a quick article with several key messages. But the one that strikes me is that when crafting a story, the most interesting beginning that gets reader's hooked, is often found in the middle of the story.


So true! And I love the example he uses to demonstrate this tip.

 

Beginnings and endings of stories are always hard for those new to storytelling. Even veteran storytellers could benefit from the author's tip here.

 

Think about your stories -- do they need an upgrade by exploring their middles and finding a more compelling opening?

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


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Rescooped by Shereen Shabnam from Transmedia: Storytelling for the Digital Age
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Writing & Documenting Open Storyworlds and Participatory Stories

Writing & Documenting Open Storyworlds and Participatory Stories | Fijianchick | Scoop.it

Robert Pratten: "Many writers and producers when they first come to transmedia storytelling aren’t sure how to tie together the storytelling part with the experiential part" ...


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Another AMARI to try out

Another AMARI to try out | Fijianchick | Scoop.it
  The last time I stayed in an Amari Hotel was during a 5 day stop in Bangkok on a …Continue reading »...
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Rescooped by Shereen Shabnam from Monaco Yacht Show
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The emergence of the Yacht Show has helped the Monaco economic climate by drawing the world's wealthy to the principality for 4 days in September.

Monaco Yacht Show 2012


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Cupping – my latest alternative therapy adventure

Cupping – my latest alternative therapy adventure | Fijianchick | Scoop.it
In true diva style I decided to venture out and try yet another alternative therapy for my stiff neck – …Continue reading »...
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Kids Read with British Council and HSBC

Kids Read with British Council and HSBC | Fijianchick | Scoop.it
  I have blogged about the importance of reading before but after little diva and I ventured last weekend to …Continue reading »...
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Review: 2012 Mercedes-Benz ML350 | Automotive News & Reviews ...

Automotive News & Reviews, Cars & Prices, Test Drives, Crashes · Home .... A $5150 Dynamic Handling Package (not on the tested vehicle) includes rel-adjustable air springs, adaptive dampers, and active stabilizer bars.
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Twitter / Shereen Shabnam: Save the earth...its impor ...

Save the earth...its important. See why http://t.co/PTfoWKlr
Apr 21 via Twitter for BlackBerry® Favorite Retweet Reply

Save the earth...its important.See why http://t.co/PTfoWKlr (Save the earth...its important.See why http://t.co/PTfoWKlr...)...
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High-Power Audio Amplifier Construction Manual Reviews | shopping site

High-Power Audio Amplifier Construction Manual Reviews | shopping site | Fijianchick | Scoop.it
High-Power Audio Amplifier Construction Manual Reviews: Find More Car Audio Amplifiers Products http://t.co/4S7a8tZe...
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