care home marketing
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Ambleside Nursing Home Review

http://www.amblesidenursinghome.co.uk/carehome/ Review commercial created for Ambleside Nursing Home from a review left on www.carehome.co.uk
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Quarry Mount Care Home Swindon - Tel 01793 250455

http://www.quarrymount.co.uk/ Promotional Video created for Quarry Mount Care ltd. Quarry Mount Specialist Dementia Care 83 Bath Rd Swindon SN1 4AX New resident enquiries tel: 01793 250455 All other enquiries tel: 01793 250249
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Care Home Marketing How To Attract New Residents into Your Care Home

http://www.carehomemarketingexpert.com/care-home-marketing-how-to-attract-your-ideal-client/ In this video, Simon Beck of Care Home Marketing Expert helps you answer possibly the most important question of all in marketing your care home. You may think that it is ‘how do I find new clients?’ and that is of course important. But first you must take it back even further and ask yourself this fundamental question: Who is my ideal Client? To be effective it is essential to be able to match your advertising and promotion as closely as possible to the person you want to attract. You must try to enter the conversation they are having in their head about their care requirements and to do this you really need to know your ideal client very well. Let me give you an example. Say you specialise in Dementia Care. Anyone who is not looking for dementia care is of no interest to you whatsoever. Yet you would not believe the number of these homes that advertise or have web sites that say some thing like the following: Headline: XYZ Residential Care Home Text: Welcome to xzy residential home. We are a family run home who have been in business 20 years and are situated in the village of Pleasantville. Xyz is a registered home and complies with all regulations under the Care Standards Act 2000 and the inspectorate body CSCI The home is run by Mr Jollyman, the proprietor and has a full time Registered Manager. We have 25 beds, 6 with ensuite…etc., etc. You get the idea. I will come back to this type of advert/brochure/web site in future ramblings because it is so dreadful there are many lessons to be learned. But firstly can you spot the glaring omission? There is no mention that you specialise in dementia care. The whole thing should be written around the needs, wants and fears of someone looking for a specialist in dementia care. As it stands it is too general and would attract all manner of residential clients, who are of course no interest to you as a dementia care specialist. The whole idea was summed up beautifully by one of the most successful advertising experts ever Claude Hopkins. He said “Your message should single out your prospect like a bell-boy paging a man in a crowded hotel lobby” Who is your real client? In the example above, the real client is not the person with dementia who lives in your care home, but the person who makes the decision about which home the dementia sufferer lives in. This is the person your marketing should be aimed at. This is your real client. So take some time to define your ideal client in great detail. Who are they? What sex are they? What age? Where do they live? What publications do they read? Where do they get their information from? Who are they making the decision on behalf of? A great way to find answer to these questions is to look at your existing residents. Who were their decision makers? Chances are the people you need to attract will be a lot like them. Now check your own promotional material with your newly focussed eye and ask yourself the following searching questions: 1. Does it specifically state the type of clients you want to attract? 2. Does it talk to the wants, needs and fears of the real decision maker? 3. Are you getting it in front of the real decision maker so they know who you are? If not, you are wasting your money and missing valuable opportunities to fill your home with profitable clients. Please give some serious thought to this issue. Get this right and you are well on your way to never having to worry about getting clients again. However, get it wrong by aiming at the wrong people and you are making life very hard for yourself indeed. For help with marketing your care home visit http://www.carehomemarketingexpert.com Connect with us on Facebook at: https://www.facebook.com/CareHomeMarketingExpert Connect With us on Twitter at: https://twitter.com/FullBedsForever Subscribe to our You Tube Channel at: https://www.youtube.com/channel/UCBrdOf7dHch2Aluo7I96bTQ
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Bed Filling Case Study – St Peter’s Care Home

Here’s a very quick video case study showing how to dominate the internet and how this helped our client to go from 63% occupancy when they took over the care home to 97.5% now. Click on the image below to start the video.

Make Sure To Turn On Your Speakers To Hear The AudioAs is shown in the video, dominating the internet means getting as many results for your care home on the first page of the Google search results as possible. This can be all the ones shown in the video, but can also include your Facebook page, You Tube promotional video, Twitter feed, On line Press Release, LinkedIn Profile Page and many more.

However you need to dominate the search result for the whole range of phrases that people use to search for care homes because each separate phrase delivers a different set of result. For example, searching for ‘Care Home in Your Town’ will produce a different result to ‘Residential care for the elderly in Your Town’

To truly dominate and block out your competition you need to know what the most searched for phrases are and then dominate the results pages for each one. This is what we have done for St Peter’s who are on the first page of Google, Bing & Yahoo results for 9 of the most popular search phrases as you can see on the graphic below taken from the software we use to track search results.

The phrases have been blocked out as we don’t want to give too much away to St Peter’s or our own competitors (most of them read our blog!)

Dominating the internet is not the only thing you need to do to fill your care home beds, but it is one of the 20% of activities that will produce 80% of your results.

If you’d like us to help you to dominate the search results for your care home give me a call on 01977 232233 or drop me an email.

Simon Beck

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Presenting a Bed Filling Case Study – St Peter’s Care Home

Dominating the internet is not the only thing you need to do to fill your care home beds, but it is one of the 20% of activities that will make 80% of your results. If you’d like us to help you to dominate the search results for your care home give me a call on 01977 232233 or click here for more information of how to market your care home
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Ambleside Nursing Home Weston Super Mare Promotional Video

http://www.amblesidenursinghome.co.uk/ Promotional video created for Ambleside Nursing Home in Weston-super-Mare in Somerset
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How To Fill Your Care Home Beds - Finding The Now Buyers

http://www.carehomemarketingexpert.com Are you struggling to fill your care home beds? If so the most important people to find are what we call the 'Now Buyers'. They are people who have already decided that they need a care home for their loved one and are now searching for suitable homes to decide which ones are worth going to visit. These are the hottest prospects and the ones you need to target first when you market your care home. In this video, Simon Beck, the Care Home Marketing Expert shows you where to find these prospects and how to make sure you reach them before your competitors do. If you like the video please leave a comment or subscribe to our channel. Or why not connect with us on social media. Connect with us on Facebook: https://www.facebook.com/CareHomeMark... Connect on Twitter: https://twitter.com/FullBedsForever
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Interview with Adam Silby Author of Unbreakable Bond

http://www.carehomemarketingexpert.com/adam-sibley-interview/ Interview with Adam Sibley author of Unbreakable Bond about his experiences caring for his mother who suffered from early onset dementia.
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Wonderful Five Star Review of Northfield House in Stroud

Wonderful Five Star Review of Northfield House in Stroud
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Care Home Marketing – How To Attract The Ideal Client

Simon Beck will help you answer the most important question of all in marketing your care home. You may think that it is ‘how do I find new clients?’ and that is of course important. But first you must take it back even further and ask yourself this fundamental question.
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Hi Check out our Ambleside Care Home Bexhill-on-Sea New Review

Ambleside Care Home is a specialist dementia care home on Bexhill-on-Sea. Conveniently sited near the sea front and beach, its the ideal place for those who are living with dementia to experience the best of life in their later years. Ambleside Care Home is also Bexhill's highest rated specialist dementia home; so imagine the reassurance you feel knowing that your love one is receiving the finest possible dementia care in a loving and compassionate environment. Contact them now at 01424 531177 or visit http://www.amblesidecare.co.uk/
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