Debranding: The great name-dropping gamble | Marketing Week UK | Can Debranding be effective? | Scoop.it
Why the world’s biggest companies are removing their brand names from their products.

 

Some say Nike was the first, but now the practice of eliminating the brand name from products or marketing activity is becoming a popular way for companies to differentiate themselves or extend their business.

 

Read more; http://goo.gl/akbiY

 


Via Niels Biersteker