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On-line Marketing for Politicians 101

With the success of President Barack Obama’s on-line strategy in the 2008 Presidential campaign, we can expect just about every politician adding an on-line component to their campaign. The on-line...
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Rescooped by CampaignPros LM from The environment of persuasion
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Social network media and political activism: a growing challenge for law enforcement

Social network media and political activism: a growing challenge for law enforcement | Campaign Pros | Scoop.it
(2012). Social network media and political activism: a growing challenge for law enforcement. Journal of Policing, Intelligence and Counter Terrorism: Vol. 7, No. 1, pp. 36-50.

Via Nicolas TanguayLeduc
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Campaign Logos & Slogans: Keep ‘em Simple, Keep’em Fresh

Two key ingredients to every political marketing campaign are the design of the campaign logo and the campaign slogan. Initially, the campaign logo and the slogan become the identifiers of your ent...
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Rescooped by CampaignPros LM from The Political Power of Social Media
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Fareed's Take: the role of social media in revolutions – Global Public Square - CNN.com Blogs

Fareed's Take: the role of social media in revolutions – Global Public Square - CNN.com Blogs | Campaign Pros | Scoop.it

Fifteen years ago all the media was easily controlled by tyrant regimes easily. Newspapers TVs, radio was all source of government propaganda. Before Social media, news network like Al Jazeera, Al Arabiya challenged the state’s monopoly on information.
This was later followed by social media of anonymous users. Twitter changed the equation further by changes information models from "one-to-many" to "many-to-many". It was fueled by cheap availability of cell phone which was basic necessity in nations with almost no infrastructure for landlines. They new "many-to-many" is hard to control, because there is not one source of information.


Via Navneet Palaha
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Rescooped by CampaignPros LM from The Political Power of Social Media
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Twitter, Facebook, and social activism

Twitter, Facebook, and social activism | Campaign Pros | Scoop.it

I liked this article, because of its comparison of old time on ground real activism to virtual cyber activism. Author suggests social media can solving the little issues, but can not fix the bigger issues. He gives an example of Civil Rights movement, when you had to go in to whites only bars to protest. But with social media you can push many people on the edge to go to the bar. Above all social media can provide organizing power, but cannot provide the discipline and strategy. But call to nominate twitter for Nobel peace prize is plain stupid, and undermining the efforts of protesters on the ground facing bullets.


Via Navneet Palaha
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Political Advertising – “The Game Changers”

With elections just around the corner, Advertising Age published a great article outlining “The Top 10 Game-Changing Political Ads of All Time.” What made these ads memorable and why were they “gam...
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