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New ideas in Marketing . For the Intellectually curious
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Majority don’t trust organisations with their data | News

Majority don’t trust organisations with their data | News | Cambridge Marketing Review | Scoop.it
The ICO’s deputy commissioner, Steve Wood, said: “As personal information becomes the currency by which society does business, organisations need to start making people’s data protection rights a priority. Putting data protection at the centre of digital businesses strategies is the key to improving trust and digital growth.”
Steve Bax's insight:
This research does not bode well for GDPR coming in next year with only 20% of the UK public in the survey having trust and confidence in companies and organisations storing their data.
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Let’s not play with privacy | Opinion

Let’s not play with privacy | Opinion | Cambridge Marketing Review | Scoop.it
Whether you’re playing or not, it's unlikely you'll have missed the latest gaming craze Pokémon Go. But the level of access players have been willing to give, raises some serious questions about consumer data use.
Steve Bax's insight:
Some interesting questions raised here in terms of the willingness of those downloading the new Pokemon Go game to allow access to an array of personal data. Is this being accepted knowingly or just clicked quickly to get the game?
Steve Bax's curator insight, July 20, 2016 7:15 AM
Some interesting questions raised here in terms of the willingness of those downloading the new Pokemon Go game to allow access to an array of personal data. Is this being accepted knowingly or just clicked quickly to get the game?