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Why We Procrastinate - Issue 16: Nothingness - Nautilus

Why We Procrastinate - Issue 16: Nothingness - Nautilus | Call me AI... | Scoop.it

British philosopher Derek Parfit espoused a severely reductionist view of personal identity in his seminal book, Reasons and Persons: It does not exist, at least not in the way we usually consider it. We humans, Parfit argued, are not a consistent identity moving through time, but a chain of successive selves, each tangentially linked to, and yet distinct from, the previous and subsequent ones. The boy who begins to smoke despite knowing that he may suffer from the habit decades later should not be judged harshly: “This boy does not identify with his future self,” Parfit wrote. “His attitude towards this future self is in some ways like his attitude to other people.”

Parfit’s view was controversial even among philosophers. But psychologists are beginning to understand that it may accurately describe our attitudes towards our own decision-making: It turns out that we see our future selves as strangers. Though we will inevitably share their fates, the people we will become in a decade, quarter century, or more, are unknown to us. This impedes our ability to make good choices on their—which of course is our own—behalf. That bright, shiny New Year’s resolution? If you feel perfectly justified in breaking it, it may be because it feels like it was a promise someone else made.

 

 


Via Alessandro Cerboni, Emre Erdogan
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Why We Do the Things We Do: Understanding the Science Behind Consumer Behavior

Why We Do the Things We Do: Understanding the Science Behind Consumer Behavior | Call me AI... | Scoop.it
It turns out consumers don’t know why they buy the things they buy. At least, they are really bad at explaining why.

Via Emre Erdogan
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