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C A E X I : CABINET AFRICAIN D'EXPERTISES INTEGREES B E S T : BUSINESS EFFICIENT SOFT THINK +225 07 22 22 08 .// caexiexpertises@gmail.com
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5 Simple Small Business Marketing Tips

5 Simple Small Business Marketing Tips | CAEXI Expertises | Scoop.it

Via Daniel Watson
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BSN's curator insight, October 13, 2014 6:30 AM

5 Simple Small Business Marketing Tips.

#smallbusiness #marketing

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6 Marketing Tips for Small Business Owners

6 Marketing Tips for Small Business Owners | CAEXI Expertises | Scoop.it

Via Daniel Watson
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Ravi Bhatia's curator insight, May 17, 2014 5:21 AM

6 Marketing Tips for Small Business Owners

Angela Heath's curator insight, May 18, 2014 6:52 PM

Yes, marketing if important.  Here are some good tips.

Kim Pearlstein's curator insight, July 20, 2014 6:17 PM

Great tips.  I like the one on Networking...Who is better placed to talk about your business than you?

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Triangle Startup Factory ACCEPTS CrowdFunde For Spring 2014 Class

Triangle Startup Factory ACCEPTS CrowdFunde For Spring 2014 Class | CAEXI Expertises | Scoop.it

CrowdFunde Accepted Triangle Startup (TSF) Factory
Thanks to friends who wrote cards and letters and thanks to the team at Triangle Startup Factory, our Durham, NC based startup incubator, who are willing to take a risk on CrowdFUnde as we smash content marketing and crowdfunding together to see what happens.

Our TSF session starts March 10th and we hope you will join us as we share this great startup adventure.

CrowdFunde
http://www.crowdfunde.com

Haiku Deck Pitch to TSF
http://shar.es/QFOzU


Triangle Startup Factory
http://thestartupfactory.co/



Via Martin (Marty) Smith
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It's all about pull: The New 4Ps of Marketing (from storytelling)

It's all about pull: The New 4Ps of Marketing (from storytelling) | CAEXI Expertises | Scoop.it

The 4Ps is a concept originally coined in the 1960s by E.J. McCarthy. In short, if you have the right Product, in the right Place, at the right Price, supported by the right Promotion, you will likely have the right marketing mix in place to be successful. It’s an idea that is still taught in many marketing classes and continues to have traction in certain marketing circles. However, in the Age of Now this model seems out of touch with the expectations of empowered consumers. In turn, we are seeing the traditional 4Ps give way to a new set: Purpose, Passion, Participation, and Profit...


Via Jeff Domansky, Dr. Karen Dietz
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Miklos Szilagyi's curator insight, December 28, 2013 12:48 PM

Very interesting (and highly relevant to the helping professions such as coaching...) move from the original 4Ps of marketing (the right Product, in the right Place, at the right Price, supported by the right Promotion) to the new 4Ps:

Purpose (what your business stands for),

Passion (all about leveraging the power of your people to build your brand, see Empowerment...), 

Participation (companies are looking for partners with the same values whom they can work with to make a difference and further their reach)

Profit (self-explanatory...)

 

Now, this is not a gobbledygook, these are real elements and here also appears the unavoidable need for a passionate, involved, engaged, aligned and empowered staff... do you understand the importance of this? It is a free advertisement for the helping professions, guys...

Anthony M Turner's curator insight, January 2, 2014 5:12 PM

this makes a lot of sense....

Ashley Pero's curator insight, January 31, 2014 10:45 AM

Great insights on marketing that might make the whole concept seem less foreign to nonprofits.

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Where Should You Post That Thing You Want to Share?

Where Should You Post That Thing You Want to Share? | CAEXI Expertises | Scoop.it

kleznev:
“ Where Should You Post That Thing You Want to Share?


Via Deanna Dahlsad, Marty Koenig
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Clive Oakley's curator insight, November 15, 2013 11:33 AM

I am obviously doing this wrong, posting on LinkedIn, which is not on this fantastic guide. I am not sure I would like to share "a pervy drawing", especially on "deviantart"!

The Newsroom 3.0's curator insight, November 21, 2013 8:06 AM

An enjoyable post!!

hrmanager-UAE's curator insight, March 28, 2014 10:08 AM
Where Should You Post That Thing You Want to Share?
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Rise of Purpose-Driven Social #Marketing Brands #infographic via @MarketingHits

Rise of Purpose-Driven Social #Marketing Brands #infographic via @MarketingHits | CAEXI Expertises | Scoop.it

Vous aurez souvent me trouver dans d'énormes débats en ligne sur tout ce qui touche à la politique, la religion et le capitalisme ... tous les boutons rouges chaud que la plupart des gens évitent. C'est pourquoi j'ai présences personnelles et de marque à travers les médias sociaux. Si vous voulez la commercialisation, suivez la marque. Si vous voulez de moi, suivez-moi ... mais attention ... vous obtenez tout de moi. +

Même si je suis un capitaliste éhonté, j'ai aussi un grand coeur. Je crois que nous devons aider les uns les autres et ne pas dépendre des bureaucraties qui sont inefficace. Je crois vraiment que la façon dont nous changer les choses est de prendre la responsabilité personnelle et aider à être les catalyseurs du changement. Notre agence est toujours un don de temps, d'argent et d'autres ressources pour aider les organismes de bienfaisance non seulement ... mais aussi aider les entreprises qui n'ont pas les ressources, mais avoir promesse. +

Ce n'est plus assez bon pour avoir juste une présence sur les médias sociaux. Commercialisation 3.0 sera gagnée par ceux qui deviennent des marques sociaux sur des objectifs déterminés, et pour ce faire, l'OCM, CSO, RSE, et conduit la Fondation doivent s'aligner pour faire une histoire de marque cohérente à la vie. Consultez nous avons de l'infographie ci-dessous quelques faits durs froids qui font clairement l'avenir du profit est le but et les marques les plus emblématiques de l'avenir seront celles qui animent le changement social le plus significatif. Simon Mainwaring

Ce n'est pas seulement la bonne chose à faire, étant axées sur des objectifs est également de plus en plus une attente des entreprises, la motivation pour les employés et un achat habitude croissante des consommateurs. Les gens veulent leur argent pour aller à des entreprises qui sont soucieux de l'environnement, bien traiter leurs employés, et investir temps et énergie à rendre le monde un meilleur endroit. +

Je suis content que le marché est en train de devenir une stratégie de croissance et de sujet de conversation Purpose-Driven - je l'ai déjà écrit à propos de la frustration que j'ai quand les gens critiquent le marketing de la cause (nous en avons discuté avec la SLA Seau à glace Défi ... pouah). J'encourage toutes les entreprises pour promouvoir les efforts qu'ils font pour aider les personnes autour d'eux - ce point inforgraphic à pourquoi!

 

 

 


Via Brian Yanish - MarketingHits.com, John van den Brink, Ricard Lloria, Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, September 10, 2014 3:33 AM

Brian is SPOT ON here as usual. We've been watching the annual Cone Consumer Activism Survey for years. The number of consumes who want their brands to do the right thing about health, the planet and human rights has grown steadily for years.

Brian is right when he says it isn't enough to make a great widget anymore. Everyone makes a great widget now. Now we buy from those who are "like us" and who we love.

You can't buy love, but you can sure influence it by your deeds and actions. When I started selling bar soap for P&G a lifetime ago (1981) what a marketer SAID was important.

Marketing was about knitting SAYINGS together and repeating them enough to drill them into memory. Now marketing is about what we DO and any dissonance between what we DO and SAY is death.



Dr. Karen Dietz's curator insight, September 10, 2014 6:14 PM

Here's a handy infographic that addresses a shift happening in business: being purpose driven and sharing that story.


Being purpose driven means a company focuses on how their products/services not only solve a customer's problem or fulfills a need, but also positively contributes to fixing a social problem or makes a difference to humanity/the planet.


Certainly this infographic shows the consumer desire for this and the opportunity gap for businesses.


But hold on! If you name this activity "purpose driven marketing" you are already following the path to ruin. Why?? Because it will be a marketing project (re: a snow job) instead of the way the company fundamentally does business.


So be like Patagonia and a few other companies who really are purpose driven. There are far more companies today who are just jumping on this bandwagon but not walking their talk.


But if you can tell this kind of powerful story about your business, all kinds of rewards are in store for you.

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How To Buy Web Design via @HaikuDeck

How To Buy Web Design via @HaikuDeck | CAEXI Expertises | Scoop.it
After almost 14 years an Internet marketer and the last two as Marketing Director for Raleigh's largest web and software design agency I know people need HELP buying web design.

Via Martin (Marty) Smith
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New Money: Startup Investment Criteria - via @CrowdFunde

New Money: Startup Investment Criteria - via @CrowdFunde | CAEXI Expertises | Scoop.it

Don't Ask The Wrong Questions
Statup Investors Often Ask The WRONG Questions in the WRONG ways. Here are examples of GOOD questions to ask startup entrepreneurs:

 

* How many unique visitors will your site get daily in the first year?

* How many downloads (or sales) will your site make daily?

* What is projected cost of customer acquisition first through third years?

* Where will your website’s traffic come from? Top 3 – 5 sources?

* Who are you disrupting and what is the PageRank PageSpread and number of inbound Links.



Complete list is included in the linked post on CrowdFunde
http://crowdfunde.com/new-money-startup-investment-criteria/

 


Via Martin (Marty) Smith
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Business Storytelling For Dummies book has arrived!!

Business Storytelling For Dummies book has arrived!! | CAEXI Expertises | Scoop.it
Use storytelling to influence people and move them to action Need to get your point across? Get staff on board with change? Foster collaboration? Increase sales? Strengthen

Via Dr. Karen Dietz
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malek's comment, November 28, 2013 1:43 PM
Congrats, shine bright
malek's curator insight, November 28, 2013 1:52 PM

A new tool in our arsenal. Amazon comments a must-do

Kim Zinke (aka Gimli Goose)'s comment, November 28, 2013 11:45 PM
Congratulations Karen! It's now at the top of my Christmas wishlist.
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Top 10 Startup Revolution Scoops Of All Time

Top 10 Startup Revolution Scoops Of All Time | CAEXI Expertises | Scoop.it

Top 10 Startups Revolution Scoops of All Time

 

http://sco.lt/63ybkv Infographic - How Startup Funding Works

 

http://sco.lt/4yXNnF Blog Post -  Content Marketing, Storytelling & UGS are New SEO


http://sco.lt/7cLniz Infographic - Color of Startups: Infographics For Startups From Pinterest


http://sco.lt/7k20R7 - Blog Post - Learning Business Leadership From Superheroes

http://sco.lt/8EwUrZ - Blog Post & Video- Steve Jobs On How Content Is Truly King


http://sco.lt/5Ssikz - Infographic - Why All Business Is Pesonal @HaggleApp Disrupts Commerce

http://sco.lt/7g7yCX - Infographic - How To Acquire Customers For Your Startup


http://sco.lt/8Hk3qz - Bog Post - Why Should A Startup Have A Social Media Presence


http://sco.lt/6NXF6f - Blog Post - Why Paper.li ROCKS


http://sco.lt/8t6PFx - Blog Post - Five Ways Your Logo Impacts Your Social Media Markeitng

 

 


Via Martin (Marty) Smith
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Richard Platt's curator insight, October 30, 2013 10:42 PM

Interesting stuff, not for regular posting