Customer, Consumer, Client Centricity
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Customer, Consumer, Client Centricity
Helping organisations that want to optimise their customer understanding, so they can build more profitable relationships and increase the return on their information investments
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Rescooped by Denyse Drummond-Dunn from Transmedia: Storytelling for the Digital Age
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Top 5 Best Practices in Transmedia Storytelling

Presentation to the Forum Transmidia, Sao Paulo, Brazil. Covers Robert Pratten's top 5 best practices in transmedia storytelling.

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Rescooped by Denyse Drummond-Dunn from Transmedia: Storytelling for the Digital Age
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Transmedia Storytelling From Lego: A World Without Limits

Transmedia Storytelling From Lego: A World Without Limits | Customer, Consumer, Client Centricity | Scoop.it

Omar Kattan: "Lego understood very early on that they’re not in the toy business, but instead, the imagination business. As a result of this, Lego brought their bricks to life through the magical power of story told through multiple platforms."


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